Kurumsal kimlik, bir kurum, kurulu\u015f, i\u015fletme veya markan\u0131n belirlenen hedef kitleye g\u00f6r\u00fcn\u00fc\u015f bi\u00e7imidir. Bu bi\u00e7im g\u00f6rsel bir g\u00f6r\u00fcn\u00fc\u015fle, yani g\u00f6rsel kimlikle kar\u0131\u015ft\u0131r\u0131lmamal\u0131d\u0131r. Kurumsal kimlik, kurumun logosunu, imzas\u0131n\u0131, renklerini, font se\u00e7imini, misyon ve vizyonunu, sosyal medya hesaplar\u0131n\u0131, web sitesini, d\u0131\u015f giydirme dahil kurum d\u0131\u015f\u0131 ve kurum i\u00e7i t\u00fcm tasar\u0131mlar\u0131 kapsamaktad\u0131r ve bu kapsam her t\u00fcrl\u00fc kurumu, kamu kurulu\u015flar\u0131n\u0131, sivil toplum kurulu\u015flar\u0131n\u0131, i\u015fletmeleri ve markalar\u0131 ilgilendirmektedir. Kurumsal kimlik, bir kurumun kendisine yapaca\u011f\u0131 en b\u00fcy\u00fck yat\u0131r\u0131m ve en de\u011ferli hazinedir. Bu sebeple kurumlar, kendi de\u011ferleri i\u00e7in kurum kimliklerine gereken \u00f6nemi vermeli ve do\u011fru stratejiler yard\u0131m\u0131yla do\u011fru \u00e7al\u0131\u015fmalar ger\u00e7ekle\u015ftirmelidir. Kurumsal kimlik kavram\u0131, iki farkl\u0131 disiplini birle\u015ftiren bir kavramd\u0131r. Kurumsal kimlik, halkla ili\u015fkiler \u00e7al\u0131\u015fmalar\u0131n\u0131 ilgilendirirken grafik tasar\u0131m \u00e7al\u0131\u015fmalar\u0131n\u0131 da kapsam\u0131 i\u00e7ine al\u0131r. Bu kitapta, kurumsal kimli\u011fin t\u00fcm alanlar\u0131 ve kurumsal kimlik kavram\u0131n\u0131n grafik tasar\u0131m ile olan ili\u015fkisi incelenmektedir. <\/p>\n","protected":false},"excerpt":{"rendered":"
Kurumsal kimlik, bir kurum, kurulu\u015f, i\u015fletme veya markan\u0131n belirlenen hedef kitleye g\u00f6r\u00fcn\u00fc\u015f bi\u00e7imidir. Bu bi\u00e7im g\u00f6rsel bir g\u00f6r\u00fcn\u00fc\u015fle, yani g\u00f6rsel kimlikle kar\u0131\u015ft\u0131r\u0131lmamal\u0131d\u0131r. Kurumsal kimlik, kurumun logosunu, [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-785146","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-luna-yayinlari","10":"pa_yazar-sanem-kavram-guney","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/785146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=785146"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=785146"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=785146"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=785146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}