N\u00f6roiktisat \u00f6zellikle 1970\u2019li y\u0131llarda neoklasik iktisada y\u00f6neltilen ele\u015ftirilerin ard\u0131ndan ortaya \u00e7\u0131kan yeni ara\u015ft\u0131rma alanlar\u0131ndan biridir. Bu ba\u011flamda, davran\u0131\u015fsal iktisat ve deneysel iktisat ile yak\u0131n ili\u015fki i\u00e7indedir ve \u00e7o\u011fu zaman bu iki ekol\u00fcn bir uzant\u0131s\u0131 olarak de\u011ferlendirilir. S\u00f6z konusu \u00fc\u00e7 yakla\u015f\u0131m\u0131n ortak noktas\u0131, neoklasik iktisad\u0131n \u00f6ne s\u00fcrd\u00fc\u011f\u00fc \u201crasyonel insan\u201d varsay\u0131m\u0131n\u0131 sorgulamalar\u0131nda yatmaktad\u0131r. Ancak n\u00f6roiktisad\u0131n ay\u0131rt edici y\u00f6n\u00fc, bireylerin karar s\u00fcre\u00e7lerini incelerken beyin g\u00f6r\u00fcnt\u00fcleme tekniklerinden yararlanmas\u0131d\u0131r. B\u00f6ylece insan davran\u0131\u015f\u0131n\u0131 yaln\u0131zca sonu\u00e7lar\u0131 \u00fczerinden de\u011fil, bu davran\u0131\u015f\u0131 do\u011furan n\u00f6rolojik s\u00fcre\u00e7ler arac\u0131l\u0131\u011f\u0131yla anlamaya \u00e7al\u0131\u015f\u0131r.Bu do\u011frultuda, neoklasik iktisada bilhassa rasyonalite ve homo-\u00e6conomicus varsay\u0131mlar\u0131 \u00e7er\u00e7evesinde ele\u015ftiri sunma amac\u0131nda olan n\u00f6roiktisat neoklasik iktisatta \u201ckara kutu\u201d olarak tahayy\u00fcl edilen insan zihnini\/beynini a\u00e7t\u0131\u011f\u0131n\u0131 ileri s\u00fcrmektedir. N\u00f6roiktisat\u00e7\u0131lar yapt\u0131klar\u0131 \u00e7al\u0131\u015fmalar neticesinde neoklasik iktisad\u0131n se\u00e7im modelinde varsay\u0131ld\u0131\u011f\u0131 gibi insanlar\u0131n \u00e7o\u011funlukla m\u00fclahaza temelinde karar vermedikleri sonucuna ula\u015fm\u0131\u015flard\u0131r: \u0130nsanlar m\u00fclahaza temelinde kararlar verseler de genellikle otomatik bi\u00e7imde karar verirler. Di\u011fer bir ifadeyle, insan davran\u0131\u015f\u0131 neoklasik iktisad\u0131n varsayd\u0131\u011f\u0131 gibi tek bir s\u00fcrecin yani bilin\u00e7li m\u00fclahazan\u0131n neticesi de\u011fildir; daha ziyade kontroll\u00fc ve otomatik s\u00fcre\u00e7ler ile bili\u015fsel ve duygusal sistemler aras\u0131ndaki kar\u015f\u0131l\u0131kl\u0131 ili\u015fkinin bir \u00fcr\u00fcn\u00fcd\u00fcr.Sonu\u00e7 olarak insan\u0131n se\u00e7im davran\u0131\u015f\u0131n\u0131 b\u00fct\u00fcnl\u00fckl\u00fc bir bak\u0131\u015f a\u00e7\u0131s\u0131yla anlamak ve a\u00e7\u0131klamak amac\u0131yla beyin ile ilgili yap\u0131lan \u00e7al\u0131\u015fma ve ara\u015ft\u0131rmalar son derece ufuk a\u00e7\u0131c\u0131 ve etkileyicidir. Bu kitab\u0131n amac\u0131 T\u00fcrk\u00e7e literat\u00fcrde nispeten yeterince incelenmeyen n\u00f6roiktisad\u0131 yaln\u0131zca bir uygulama alan\u0131 olarak de\u011fil, iktisadi d\u00fc\u015f\u00fcnce i\u00e7indeki metodolojik ve epistemolojik bir d\u00f6n\u00fc\u015f\u00fcm olarak ele almay\u0131 ve okuyucular a\u00e7\u0131s\u0131ndan yeni bak\u0131\u015f a\u00e7\u0131lar\u0131na kap\u0131 aralamay\u0131 ama\u00e7lamaktad\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"
N\u00f6roiktisat \u00f6zellikle 1970\u2019li y\u0131llarda neoklasik iktisada y\u00f6neltilen ele\u015ftirilerin ard\u0131ndan ortaya \u00e7\u0131kan yeni ara\u015ft\u0131rma alanlar\u0131ndan biridir. Bu ba\u011flamda, davran\u0131\u015fsal iktisat ve deneysel iktisat ile yak\u0131n ili\u015fki i\u00e7indedir [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043],"product_tag":[],"class_list":{"0":"post-783253","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"pa_cilt-ciltsiz","7":"pa_tur-kitap","8":"pa_yayinevi-heretik-yayincilik","9":"pa_yazar-husnu-bilir","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/783253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=783253"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=783253"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=783253"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=783253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}