Piyasa ekonomisinin gelece\u011findeki esas s\u0131k\u0131nt\u0131 veri, bilgi ve g\u00f6zetleme g\u00fcc\u00fcn\u00fcn yo\u011funlu\u011fudur. Sadece mahremiyetimiz de\u011fil, bireyselli\u011fimiz de risk alt\u0131nda. Bu rahat okunabilir ve d\u00fc\u015f\u00fcnmeye sevk edici kitap bizi bu varolu\u015fsal tehlikelere kar\u015f\u0131 uyar\u0131yor. \u015eiddetle tavsiye ediyorum. Daron Acemo\u011flu \u2014 Uluslar\u0131n D\u00fc\u015f\u00fc\u015f\u00fc yazar\u0131 Yirminci y\u00fczy\u0131lda \u015fahlanan end\u00fcstriyel kapitalizm do\u011faya diz \u00e7\u00f6kt\u00fcr\u00fcp onu zincirlere bo\u011fmu\u015ftu, bug\u00fcn\u00fcn g\u00f6zetleme kapitalizminin hedefinde ise insan do\u011fas\u0131 var. Art\u0131k hayatlar\u0131m\u0131z\u0131n vazge\u00e7ilmezleri oldu\u011funa muhtemelen kimsenin itiraz etmeyece\u011fi Google, Facebook, Microsoft, Amazon gibi teknoloji devlerinin son y\u0131llarda ula\u015ft\u0131\u011f\u0131 muazzam g\u00fc\u00e7 ve servetin arkas\u0131nda ne yat\u0131yor? Harvard Business School profes\u00f6r\u00fc Shoshana Zuboff, bu y\u00fczy\u0131lda e\u015fine az rastlanan bir titizlik ve maharetle kaleme ald\u0131\u011f\u0131 G\u00f6zetleme Kapitalizmi \u00c7a\u011f\u0131\u2019nda, Silikon Vadisi devlerinin ba\u015f\u0131n\u0131 \u00e7ekti\u011fi yeni bir iktisadi anlay\u0131\u015f\u0131n pe\u015fine d\u00fc\u015f\u00fcyor: Verinin yeni alt\u0131n oldu\u011fu bir \u00e7a\u011fda, insan davran\u0131\u015flar\u0131n\u0131 g\u00f6zetlemeyi, analiz etmeyi ve bunlar\u0131n \u00fczerinden servet edinmeyi hedefleyen k\u00fcresel \u00e7apta bir madencilik hareketi. Ki\u015fisel verilerimiz, konum bilgilerimiz, internet al\u0131\u015fveri\u015flerimiz, arama ge\u00e7mi\u015fimiz, robot s\u00fcp\u00fcrgemizin hareketleri ya da her an her saniye nabz\u0131m\u0131zdan haberdar olan ak\u0131ll\u0131 saatimiz\u2026 \u00dcr\u00fcnleriyle hayatlar\u0131m\u0131z\u0131 kolayla\u015ft\u0131rmalar\u0131 kar\u015f\u0131l\u0131\u011f\u0131nda ya\u015famlar\u0131m\u0131z\u0131n, hatta bedenlerimizin neredeyse t\u00fcm detaylar\u0131n\u0131 kapal\u0131 zarf i\u00e7inde teslim etti\u011fimiz bu \u015firketler, bu davran\u0131\u015f \u201chammaddesini\u201d reklam gelirine \u00e7evirerek muazzam gelirler elde ediyor. \u00dcstelik bununla yetinmiyor ve bu g\u00fcc\u00fc kitleler \u00fczerinde e\u015fi benzeri g\u00f6r\u00fclmemi\u015f bir kontrol mekanizmas\u0131na d\u00f6n\u00fc\u015ft\u00fcren altyap\u0131lar\u0131 da hi\u00e7 durmadan in\u015fa edip geli\u015ftiriyorlar. Bu yeni kapitalizm formunu anlamak i\u00e7in tarihe ba\u015fvurmay\u0131 da ihmal etmeyen Zuboff, art\u0131k teknoloji d\u00fcnyas\u0131n\u0131n standart donan\u0131m\u0131 haline gelen bu g\u00f6z\u00fc kara metodu t\u00fcm \u015feceresiyle ortaya d\u00f6k\u00fcyor. Hem de insanl\u0131k onuruna yak\u0131\u015fan bir gelece\u011fin halen m\u00fcmk\u00fcn oldu\u011fundan bir an bile \u015f\u00fcphe etmeden yap\u0131yor bunu. <\/p>\n","protected":false},"excerpt":{"rendered":"
Piyasa ekonomisinin gelece\u011findeki esas s\u0131k\u0131nt\u0131 veri, bilgi ve g\u00f6zetleme g\u00fcc\u00fcn\u00fcn yo\u011funlu\u011fudur. Sadece mahremiyetimiz de\u011fil, bireyselli\u011fimiz de risk alt\u0131nda. Bu rahat okunabilir ve d\u00fc\u015f\u00fcnmeye sevk edici kitap [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[12370,12304],"product_tag":[],"class_list":{"0":"post-782487","1":"product","2":"type-product","3":"status-publish","5":"product_cat-arastirma-inceleme","6":"product_cat-tarih","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-okuyan-us-yayin","10":"pa_yazar-shoshana-zuboff","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/782487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=782487"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=782487"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=782487"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=782487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}