K\u00f6pr\u00fcden \u00d6nceki Son Kitap, \u015firketlerinin gelece\u011fi i\u00e7in bir \u015feyler yapmak zorunda oldu\u011funu d\u00fc\u015f\u00fcnen i\u015f insanlar\u0131 i\u00e7in yaz\u0131ld\u0131. \u201c\u00c7ok fazla bilgi\u201d \u00e7a\u011f\u0131nda bir s\u00fczge\u00e7 olma iddias\u0131nda. Bug\u00fcn\u00fcn tela\u015f\u0131 ile \u00f6n\u00fcm\u00fczdeki 10 y\u0131l\u0131n rekabet g\u00fcndemleri aras\u0131nda sa\u011flam, uygulanabilir bir ge\u00e7i\u015f k\u00f6pr\u00fcs\u00fc kurulmas\u0131na katk\u0131 sa\u011flama amac\u0131nda. Yazar; kamu ve \u00f6zel sekt\u00f6rde onlarca stratejik plan\u0131n, y\u00fczlerce y\u00f6netim kurulu toplant\u0131s\u0131n\u0131n ve i\u015f insanlar\u0131yla yapt\u0131\u011f\u0131 m\u00fclakatlar\u0131n i\u00e7inden ge\u00e7erek, \u00f6n\u00fcm\u00fczdeki 10 y\u0131lda, T\u00fcrk \u015firketleri i\u00e7in rekabet avantaj\u0131n\u0131 belirleyecek 10 ana alan\u0131 berrak bir \u00e7er\u00e7eveye oturtuyor. \u0130\u015f g\u00fcc\u00fcn\u00fcn d\u00f6n\u00fc\u015f\u00fcm\u00fcnden dijital d\u00f6n\u00fc\u015f\u00fcme; yapay zek\u00e2dan de\u011fi\u015fen t\u00fcketici davran\u0131\u015flar\u0131na kadar uzanan geni\u015f bir alan, akademik bir ciddiyetle ama i\u015f d\u00fcnyas\u0131n\u0131n diliyle ele al\u0131n\u0131yor. Her b\u00f6l\u00fcmde yaln\u0131zca kavramlar anlat\u0131lm\u0131yor; T\u00fcrkiye\u2019den ve d\u00fcnyadan \u015firket vaka \u00f6rnekleri, i\u015f sahipleri ve \u00fcst d\u00fczey y\u00f6neticilerle yap\u0131lm\u0131\u015f m\u00fclakatlardan dam\u0131t\u0131lm\u0131\u015f i\u00e7g\u00f6r\u00fcler, y\u00f6netim kurullar\u0131nda tart\u0131\u015fmaya a\u00e7\u0131labilecek somut soru setleri ve \u201cYar\u0131n sabah neyi \u00f6nce konu\u015fal\u0131m, \u00fc\u00e7 y\u0131l i\u00e7inde neyi mutlaka hayata ge\u00e7irelim?\u201d sorusuna cevap veren uygulama \u00f6nerileri yan yana sunuluyor. Bu kitap; i\u015fletme sahipleri, genel m\u00fcd\u00fcrler, ticaretin mutfa\u011f\u0131nda karar veren herkes ve i\u015fletme alan\u0131nda kendine kariyer \u00e7izmeye \u00e7al\u0131\u015fan gen\u00e7 insanlar i\u00e7in yaz\u0131ld\u0131. \u201c\u00c7okluk \u00e7a\u011f\u0131n\u0131n bilgi kalabal\u0131\u011f\u0131n\u0131\u201d filtreleyip, \u201c\u00f6n\u00fcm\u00fczdeki 10 y\u0131l\u0131n ajandas\u0131\u201dn\u0131 \u00e7\u0131karmak isteyenlere y\u00f6nelik bir d\u00fc\u015f\u00fcnme ve \u00e7al\u0131\u015fma defteri olarak tasarland\u0131. Okurken sat\u0131rlar\u0131n alt\u0131n\u0131 \u00e7izmeniz, kenarlara notlar d\u00fc\u015fmeniz, sorular\u0131 cevaplaman\u0131z ve \u00f6z\u00fcn\u00fczle y\u00fczle\u015fmeniz i\u00e7in\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"
K\u00f6pr\u00fcden \u00d6nceki Son Kitap, \u015firketlerinin gelece\u011fi i\u00e7in bir \u015feyler yapmak zorunda oldu\u011funu d\u00fc\u015f\u00fcnen i\u015f insanlar\u0131 i\u00e7in yaz\u0131ld\u0131. \u201c\u00c7ok fazla bilgi\u201d \u00e7a\u011f\u0131nda bir s\u00fczge\u00e7 olma iddias\u0131nda. Bug\u00fcn\u00fcn [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-781112","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-timas-yayinlari","10":"pa_yazar-kutalmis-emre-ceylan","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/781112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=781112"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=781112"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=781112"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=781112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}