\u00dcr\u00fcn ve hizmetlerinizi, b\u00fcy\u00fck iddia ve sloganlarla satmaya \u00e7al\u0131\u015fman\u0131n devri ge\u00e7ti. T\u00fcketicilerin say\u0131s\u0131z se\u00e7enek aras\u0131ndan sizin markan\u0131z\u0131 tercih etmesi i\u00e7in \u00e7ok iyi bir neden yaratman\u0131z geliyor art\u0131k. G\u00fcn\u00fcm\u00fcz t\u00fcketici sat\u0131n alma kararlar\u0131 verirken ihtiyac\u0131 olan \u00fcr\u00fcn veya hizmetlerin tek ba\u015f\u0131na markas\u0131na de\u011fil, o markan\u0131n nas\u0131l bir d\u00fcnya i\u00e7inde konumland\u0131r\u0131ld\u0131\u011f\u0131na da bak\u0131yor. Kurumsal sosyal sorumluluk, b\u00f6yle bir d\u00fcnya yaratman\u0131n en iyi yollar\u0131ndan biri… Bug\u00fcn insanlar, toplum ve d\u00fcnya i\u00e7in iyi bir \u015feyler yapan \u015firketlere b\u00fcy\u00fck bir sempati besliyor ve sat\u0131n alma kararlar\u0131n\u0131 verirken bu \u015firketlerin markalar\u0131n\u0131 tercih ediyor. Yaln\u0131zca sosyal sorumluluk faaliyetleriyle in\u015fa edilmi\u015f markalar bile var. Bunun en iyi \u00f6rne\u011fi The Body Shop\u2019tur. Bug\u00fcn art\u0131k dev bir global markaya d\u00f6n\u00fc\u015fm\u00fc\u015f olan The Body Shop insana, hayata ve \u00e7evreye kar\u015f\u0131 g\u00f6sterilen \u2018aktif bir duyarl\u0131l\u0131kla\u2019 yarat\u0131lm\u0131\u015ft\u0131r. Pazarlaman\u0131n 4 P\u2019sinin yarat\u0131c\u0131s\u0131 ve pazarlama literat\u00fcr\u00fcn\u00fcn en b\u00fcy\u00fck ismi Philip Kotler\u2019in, kurumsal sosyal sorumluluk uygulamalar\u0131 konusunda derin bir tecr\u00fcbeye sahip olan Nancy Lee ile birlikte kaleme ald\u0131\u011f\u0131 bu kapsaml\u0131 kitap, kurumlar\u0131na ve markalar\u0131na kurumsal sosyal sorumluluk \u00e7er\u00e7evesinde yeni bir istikamet kazand\u0131rmak isteyen herkese hitap ediyor. Kurumu ve d\u00fcnya i\u00e7in iyi bir \u015feyler yapmak isteyenlerin bu kitaptan \u00f6\u011frenebilece\u011fi \u00e7ok \u015fey var. \ufffcTan\u0131t\u0131m Metni<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00dcr\u00fcn ve hizmetlerinizi, b\u00fcy\u00fck iddia ve sloganlarla satmaya \u00e7al\u0131\u015fman\u0131n devri ge\u00e7ti. T\u00fcketicilerin say\u0131s\u0131z se\u00e7enek aras\u0131ndan sizin markan\u0131z\u0131 tercih etmesi i\u00e7in \u00e7ok iyi bir neden yaratman\u0131z geliyor [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,14381],"product_tag":[],"class_list":{"0":"post-780375","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-isletme-muhasebe-maliye","7":"pa_tur-kitap","8":"pa_yayinevi-mediacat-kitaplari","9":"pa_yazar-philip-kotler","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/780375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=780375"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=780375"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=780375"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=780375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}