\u0130\u00e7inde bulundu\u011fumuz dijital \u00e7a\u011f, g\u00fcndelik ya\u015fam al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftirerek ileti\u015fim bi\u00e7imlerini yeniden tan\u0131mlamaktad\u0131r. Sosyal medya kullan\u0131m\u0131 t\u00fcm d\u00fcnyada h\u0131zla artarken bu yeni mecra, kullan\u0131c\u0131 s\u0131fat\u0131 ta\u015f\u0131yan t\u00fcm yeti\u015fkin bireylere kendilerini yeniden ke\u015ffetme, farkl\u0131 kimlik temsilleriyle yeni ifade bi\u00e7imleri bulma olana\u011f\u0131 sa\u011flamaktad\u0131r. Sosyal medya ve sosyal a\u011f siteleri ile ilgili literat\u00fcrde yer alan son y\u0131llardaki bilgi ve ara\u015ft\u0131rmalara kapsaml\u0131 bir \u015fekilde de\u011finen bu kitap, ayn\u0131 zamanda dijital k\u00fclt\u00fcr\u00fc ku\u015faklar ba\u011flam\u0131nda ele al\u0131yor ve \u201cgen\u00e7-ya\u015fl\u0131lar\u201d olarak tan\u0131mlanan 65-74 ya\u015f aral\u0131\u011f\u0131ndaki bireylerin sosyal medya kullan\u0131mlar\u0131na odaklan\u0131yor. Gen\u00e7-ya\u015fl\u0131 bireyler sosyal a\u011flarda benlik sunumlar\u0131n\u0131 nas\u0131l ger\u00e7ekle\u015ftiriyorlar, dijital aynadaki yans\u0131malar\u0131n\u0131 nas\u0131l g\u00f6r\u00fcyorlar ve izlenim y\u00f6netimlerinde hangi taktikleri kullan\u0131yorlar? Gen\u00e7-ya\u015fl\u0131 kullan\u0131c\u0131lar\u0131n kendilerini sosyal a\u011flarda nas\u0131l temsil ettiklerini inceleyen \u00e7al\u0131\u015fma, bu ve benzeri sorulara yan\u0131t ararken; ya\u015fl\u0131l\u0131k kuramlar\u0131, toplumdaki ya\u015fl\u0131l\u0131k alg\u0131s\u0131 ve ya\u015f\u00e7\u0131l\u0131k kavramlar\u0131 \u00fczerinden bir fark\u0131ndal\u0131k olu\u015fturmay\u0131 da ama\u00e7l\u0131yor. Dijital d\u00fcnyay\u0131 ve sosyal a\u011f platformlar\u0131n\u0131, bir de bu neslin g\u00f6z\u00fcnden g\u00f6rmeye ne dersiniz? <\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130\u00e7inde bulundu\u011fumuz dijital \u00e7a\u011f, g\u00fcndelik ya\u015fam al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftirerek ileti\u015fim bi\u00e7imlerini yeniden tan\u0131mlamaktad\u0131r. Sosyal medya kullan\u0131m\u0131 t\u00fcm d\u00fcnyada h\u0131zla artarken bu yeni mecra, kullan\u0131c\u0131 s\u0131fat\u0131 ta\u015f\u0131yan t\u00fcm [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15983,13488],"product_tag":[],"class_list":{"0":"post-772919","1":"product","2":"type-product","3":"status-publish","5":"product_cat-iletisim-ve-medya","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-utopya-yayinevi","10":"pa_yazar-fulya-akbuga","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/772919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=772919"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=772919"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=772919"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=772919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}