Bu yenilik\u00e7i ders kitab\u0131, medya i\u015f modellerini yapay zek\u00e2 (YZ) ve dijital d\u00f6n\u00fc\u015f\u00fcm ba\u011flam\u0131nda incelemektedir. YZ, \u00f6neri motorlar\u0131ndan sentetik insanlara, video-metinden do\u011fal dil modellerine kadar medya \u00fcretimi ve da\u011f\u0131t\u0131m\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkilemi\u015ftir. Bir do\u011fal dil \u00fcretim modeli bu konu hakk\u0131nda, “YZ medya end\u00fcstrisinin as\u0131l de\u011fi\u015fim ajan\u0131d\u0131r ve inan\u0131lmaz f\u0131rsatlar a\u00e7acakt\u0131r.” \u015feklinde yan\u0131t vermi\u015ftir. Bu kitap, bu f\u0131rsatlar\u0131 ke\u015ffetmeyi ama\u00e7lamaktad\u0131r. Eserde, medya d\u00f6rt b\u00f6l\u00fcmde ele al\u0131nmaktad\u0131r: \u2018\u2019\u0130lkeler\u2019\u2019 i\u015f modellerini ve YZ ara\u00e7lar\u0131n\u0131; \u2018\u2019Platformlar\u2019\u2019 oyunlar, yay\u0131nc\u0131lar ve sosyal a\u011flar\u0131; \u2018\u2019\u00dcreticiler\u2019\u2019 senaryolu i\u00e7erikler, e\u011flence ve m\u00fczi\u011fi; \u2018\u2019\u00d6nc\u00fcler\u2019\u2019 ise podcast yay\u0131nc\u0131l\u0131\u011f\u0131, e-sporlar ve metaevren gibi yeni geli\u015fmeleri kapsamaktad\u0131r. Her b\u00f6l\u00fcm; sekt\u00f6rler geli\u015ftirme, \u00fcretim, da\u011f\u0131t\u0131m ve gelir elde etme s\u00fcre\u00e7leriyle incelenmektedir. D\u00fcnya \u00e7ap\u0131nda yarat\u0131c\u0131 giri\u015fimcilik, gelir modelleri ve geli\u015fen YZ ara\u00e7lar\u0131 \u00fczerine vaka \u00e7al\u0131\u015fmalar\u0131 sunan bu kitap, medya y\u00f6netimi veya e\u011flence, medya ve teknoloji ili\u015fkisini inceleyen ileri d\u00fczey lisans ve lisans\u00fcst\u00fc \u00f6\u011frenciler i\u00e7in temel bir kaynakt\u0131r <\/p>\n","protected":false},"excerpt":{"rendered":"
Bu yenilik\u00e7i ders kitab\u0131, medya i\u015f modellerini yapay zek\u00e2 (YZ) ve dijital d\u00f6n\u00fc\u015f\u00fcm ba\u011flam\u0131nda incelemektedir. YZ, \u00f6neri motorlar\u0131ndan sentetik insanlara, video-metinden do\u011fal dil modellerine kadar medya [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15983,13488],"product_tag":[],"class_list":{"0":"post-772417","1":"product","2":"type-product","3":"status-publish","5":"product_cat-iletisim-ve-medya","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-anadolu-ajansi-yayinevi","10":"pa_yazar-alex-connock","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/772417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=772417"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=772417"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=772417"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=772417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}