G\u00f6rmezden gelmek, normalle\u015ftirmek, hatta ink\u00e2r ederek kurtulmak\u2026 K\u00fclt\u00fcrel-yeni \u0131rk\u00e7\u0131l\u0131k, yaln\u0131zca fark\u0131nda olmadan \u00fcretilen bir olgu de\u011fil; \u00e7o\u011fu zaman bilin\u00e7li stratejilerle \u015fekillenen, medya i\u00e7erikleriyle dola\u015f\u0131ma sokulan, g\u00fcndelik dile eklenen ve genellikle cezas\u0131zl\u0131kla peki\u015ftirilen bir yap\u0131d\u0131r. Bu kitap, T\u00fcrkiye ba\u011flam\u0131nda k\u00fclt\u00fcrel-yeni \u0131rk\u00e7\u0131l\u0131\u011f\u0131n nas\u0131l \u00fcretildi\u011fini; medya s\u00f6ylemleri ve g\u00fcndelik dil pratikleri \u00fczerinden nas\u0131l me\u015frula\u015ft\u0131r\u0131ld\u0131\u011f\u0131n\u0131 ele\u015ftirel bir bak\u0131\u015fla ele al\u0131yor. Haber \u00e7er\u00e7eveleri, g\u00f6rsel temsiller, dil oyunlar\u0131 ve \u00f6rt\u00fck ima stratejileriyle ayr\u0131mc\u0131 s\u00f6ylemler nas\u0131l in\u015fa ediliyor? Hangi fig\u00fcrler \u00f6ne \u00e7\u0131kar\u0131l\u0131yor, kimler sistematik olarak g\u00f6r\u00fcnmez k\u0131l\u0131n\u0131yor? Yeni \u0131rk\u00e7\u0131l\u0131k, kendini nas\u0131l do\u011falla\u015ft\u0131rarak varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor? Kitapta, \u00f6zellikle az\u0131nl\u0131kla\u015ft\u0131r\u0131lan kesimlere y\u00f6nelik medya dilinin ve s\u00f6yleminin nas\u0131l yap\u0131land\u0131\u011f\u0131n\u0131 ortaya koyan ayr\u0131nt\u0131l\u0131 s\u00f6ylem ve dil analizlerine yer veriliyor. Medyan\u0131n, siyaset s\u00f6yleminin ve toplumsal yap\u0131lar\u0131n i\u00e7 i\u00e7e ge\u00e7ti\u011fi bu s\u00fcre\u00e7te; k\u00fclt\u00fcrel-yeni \u0131rk\u00e7\u0131l\u0131\u011f\u0131 \u00fcretenlerin kulland\u0131\u011f\u0131 y\u00f6ntemleri ve ba\u015fvurdu\u011fu mekanizmalar\u0131 \u00e7\u00f6z\u00fcmleyen bu kitap, ayr\u0131mc\u0131l\u0131\u011f\u0131n g\u00fcn\u00fcm\u00fczde hangi bi\u00e7imlerde devam etti\u011fini g\u00f6r\u00fcn\u00fcr k\u0131lmay\u0131 ama\u00e7l\u0131yor. Hangi kelimeler, hangi imgeler, hangi anlat\u0131lar ayr\u0131mc\u0131l\u0131\u011f\u0131 yeniden \u00fcretiyor ve ona me\u015fruiyet kazand\u0131r\u0131yor? Medyada maruz kald\u0131\u011f\u0131m\u0131z, siyasette tekrar edilen, g\u00fcndelik hayatta s\u0131radanla\u015ft\u0131r\u0131lan \u0131rk\u00e7\u0131 pratikler asl\u0131nda neyin par\u00e7as\u0131? Bu kitap, yaln\u0131zca akademik bir \u00e7al\u0131\u015fma de\u011fil; \u00f6tekile\u015ftirici s\u00f6ylemlerin nas\u0131l \u00fcretildi\u011fini ve s\u00fcrd\u00fcr\u00fcld\u00fc\u011f\u00fcn\u00fc g\u00f6rmek isteyen herkes i\u00e7in bir davet…<\/p>\n","protected":false},"excerpt":{"rendered":"
G\u00f6rmezden gelmek, normalle\u015ftirmek, hatta ink\u00e2r ederek kurtulmak\u2026 K\u00fclt\u00fcrel-yeni \u0131rk\u00e7\u0131l\u0131k, yaln\u0131zca fark\u0131nda olmadan \u00fcretilen bir olgu de\u011fil; \u00e7o\u011fu zaman bilin\u00e7li stratejilerle \u015fekillenen, medya i\u00e7erikleriyle dola\u015f\u0131ma sokulan, g\u00fcndelik [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15983,13488],"product_tag":[],"class_list":{"0":"post-771406","1":"product","2":"type-product","3":"status-publish","5":"product_cat-iletisim-ve-medya","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-utopya-yayinevi","10":"pa_yazar-hatice-coban-kenes","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/771406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=771406"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=771406"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=771406"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=771406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}