G\u00f6z\u00fcn\u00fcz\u00fcn \u00f6n\u00fcndeki fanusun cam\u0131 k\u0131r\u0131labilir. Yeter ki hat\u0131rlay\u0131n: Bal\u0131k olmad\u0131\u011f\u0131n\u0131z\u0131… Akvaryumdaki bir Japon bal\u0131\u011f\u0131 yaln\u0131zca sekiz saniyelik bir dikkat s\u00fcresine sahiptir. Her turda d\u00fcnyay\u0131 yeniden ke\u015ffetmesinin sebebi de budur. Peki ya biz? Ara\u015ft\u0131rmalar, Milenyum ku\u015fa\u011f\u0131n\u0131n dikkat s\u00fcresinin yaln\u0131zca dokuz saniye oldu\u011funu g\u00f6steriyor. Sosyal medya bildirimleri, algoritmalar ve sonsuz kayd\u0131rmal\u0131 ekranlar aras\u0131nda y\u00f6n\u00fcm\u00fcz\u00fc kaybederken, t\u0131pk\u0131 o fanustaki bal\u0131klar gibi ayn\u0131 d\u00f6ng\u00fcleri yeniden ve yeniden ya\u015f\u0131yoruz. Bu kitap, bireysel dikkatimizin nas\u0131l sistematik bi\u00e7imde s\u00f6m\u00fcr\u00fcld\u00fc\u011f\u00fcn\u00fc g\u00f6zler \u00f6n\u00fcne seriyor. Ara\u015ft\u0131rmalara g\u00f6re sosyal medya kullan\u0131m\u0131, 30 dakikan\u0131n \u00f6tesine ge\u00e7ti\u011finde zihinsel sa\u011fl\u0131\u011f\u0131 tehdit etmeye ba\u015fl\u0131yor. Biz fark\u0131nda olmadan, dijital imparatorluklar g\u00f6n\u00fcll\u00fc bir k\u00f6lelik d\u00fczeni in\u015fa ettiler: Ad\u0131na \u201cdikkat ekonomisi\u201d diyorlar. Medya uzman\u0131 ve Arte France\u2019\u0131n ba\u015fkan\u0131 Bruno Patino, dijital d\u00fcnyay\u0131 t\u00fcm\u00fcyle reddetmeden, onun \u00fczerindeki kontrol\u00fcm\u00fcz\u00fc nas\u0131l yeniden kazanabilece\u011fimizi ara\u015ft\u0131r\u0131yor. Bal\u0131k Haf\u0131za, \u00e7a\u011f\u0131m\u0131z\u0131n en sinsi ba\u011f\u0131ml\u0131l\u0131\u011f\u0131na kar\u015f\u0131 uyar\u0131 niteli\u011finde bir manifesto. <\/p>\n","protected":false},"excerpt":{"rendered":"
G\u00f6z\u00fcn\u00fcz\u00fcn \u00f6n\u00fcndeki fanusun cam\u0131 k\u0131r\u0131labilir. Yeter ki hat\u0131rlay\u0131n: Bal\u0131k olmad\u0131\u011f\u0131n\u0131z\u0131… Akvaryumdaki bir Japon bal\u0131\u011f\u0131 yaln\u0131zca sekiz saniyelik bir dikkat s\u00fcresine sahiptir. Her turda d\u00fcnyay\u0131 yeniden ke\u015ffetmesinin [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[14841,13043],"product_tag":[],"class_list":{"0":"post-771195","1":"product","2":"type-product","3":"status-publish","5":"product_cat-arastirma-inceleme-kuram","6":"product_cat-ekonomi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-dogan-kitap","10":"pa_yazar-bruno-patino","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/771195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=771195"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=771195"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=771195"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=771195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}