{"id":770413,"date":"2025-08-28T14:28:51","date_gmt":"2025-08-28T11:28:51","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/x-y-ve-z-kusaklarinin-e-ticarete-iliskin-kaygi-ve-tutumlari\/"},"modified":"2026-04-15T03:37:01","modified_gmt":"2026-04-15T00:37:01","slug":"x-y-ve-z-kusaklarinin-e-ticarete-iliskin-kaygi-ve-tutumlari","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/x-y-ve-z-kusaklarinin-e-ticarete-iliskin-kaygi-ve-tutumlari\/","title":{"rendered":"X, Y ve Z Ku\u015faklar\u0131n\u0131n E-Ticarete \u0130li\u015fkin Kayg\u0131 ve Tutumlar\u0131"},"content":{"rendered":"<p>K\u00fcreselle\u015fmenin artmas\u0131 ve teknolojinin h\u0131zlanmas\u0131 ile e-ticaret, her ku\u015faktan bireyin ilgisini \u00e7ekmektedir. Yeni nesiller t\u00fcketim veya sat\u0131n alma kategorilerinde X, Y ve Z ku\u015faklar\u0131 olarak s\u0131n\u0131fland\u0131r\u0131l\u0131yor. Teknoloji, internet, \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f, dijital nesil gibi kavramlarla birlikte an\u0131lan bu ku\u015faklar; niteliklerine, davran\u0131\u015f tarzlar\u0131na ve al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re modern pazarlaman\u0131n ve e-ticaret sekt\u00f6r\u00fcn\u00fcn de odak noktas\u0131 olmu\u015f durumdalar. Bu ara\u015ft\u0131rma X, Y ve Z ku\u015fa\u011f\u0131 t\u00fcketicilerin e-ticarete ili\u015fkin kayg\u0131 ve tutum seviyelerinin tespiti ve ku\u015faklar\u0131n demografik \u00f6zellikleri a\u00e7\u0131s\u0131ndan e-ticarete ili\u015fkin kayg\u0131 ve tutum d\u00fczeylerinin farkl\u0131la\u015f\u0131p farkl\u0131la\u015fmad\u0131\u011f\u0131n\u0131 belirlemek ve \u00e7\u00f6z\u00fcm \u00f6nerileri sunmak amac\u0131yla yap\u0131lm\u0131\u015ft\u0131r. \u00c7al\u0131\u015fma kapsam\u0131nda e-ticaretin geli\u015fimi ve ku\u015faklara olan etkisi detayl\u0131 bir \u015fekilde ele al\u0131nm\u0131\u015f olup alan\u0131na katk\u0131 sa\u011flayaca\u011f\u0131na inan\u0131lmaktad\u0131r. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\u00fcreselle\u015fmenin artmas\u0131 ve teknolojinin h\u0131zlanmas\u0131 ile e-ticaret, her ku\u015faktan bireyin ilgisini \u00e7ekmektedir. Yeni nesiller t\u00fcketim veya sat\u0131n alma kategorilerinde X, Y ve Z ku\u015faklar\u0131 olarak s\u0131n\u0131fland\u0131r\u0131l\u0131yor.<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043],"product_tag":[],"class_list":{"0":"post-770413","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"pa_cilt-ciltsiz","7":"pa_tur-kitap","8":"pa_yayinevi-astana-yayinlari","9":"pa_yazar-hasan-uzun-edagul-coban","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/770413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=770413"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=770413"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=770413"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=770413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}