\u0130nsan\u0131n ileti\u015fim becerisi, dil kullanma ve simgele\u015ftirme yetene\u011fi, insan\u0131 do\u011fadan ay\u0131ran, bir k\u00fclt\u00fcr d\u00fcnyas\u0131nda ya\u015famas\u0131na izin veren ba\u015fl\u0131ca \u00f6zelliklerinden biri olageldi. Fakat \u00f6zellikle ileti\u015fimin ge\u00e7mi\u015fe k\u0131yasla \u00e7ok daha verimli ve yo\u011fun h\u00e2le geldi\u011fi \u00e7a\u011fda\u015f toplumlarda ileti\u015fim ara\u00e7lar\u0131n\u0131n ve ortam\u0131n\u0131n, yani medyan\u0131n da en az iletilen mesaj\u0131n kendisi kadar, hatta zaman zaman daha da \u00f6nemli oldu\u011fu son iki y\u00fczy\u0131l i\u00e7inde iyice anla\u015f\u0131ld\u0131. Frans\u0131z Devrimi\u2019ne y\u00f6n veren gazetelerden Nazi propaganda ayg\u0131t\u0131na, Hollywood\u2019un pazarlad\u0131\u011f\u0131 \u201cAmerikan R\u00fcyas\u0131\u201dndan Ekim Devrimi\u2019nin ve So\u011fuk Sava\u015f\u2019\u0131n sloganlar\u0131na ve bro\u015f\u00fcrlerine, yak\u0131n tarih bize medyan\u0131n ideolojik s\u00f6ylemleri \u00fcretme, kabul ettirme ve s\u00fcrd\u00fcrme ara\u00e7lar\u0131 olarak son derece etkili oldu\u011funu g\u00f6steriyor. Bu kitap, ileti\u015fimin ve medyan\u0131n dijitalle\u015fti\u011fi ve yo\u011funla\u015ft\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fcz\u00fcn d\u00fcnyas\u0131nda i\u015fte bu ili\u015fkilerin nas\u0131l i\u015fledi\u011fini ele al\u0131yor. Hollywood\u2019un yeti\u015fkin ve \u00e7ocuk yap\u0131mlar\u0131na sinmi\u015f Amerikan ideolojisinden, \u00c7in\u2019in devlet g\u00f6zetiminde i\u015fleyen televizyon ve radyo d\u00fcnyas\u0131na; ABD ba\u015fkanl\u0131k se\u00e7imleri ve Donald Trump\u2019a y\u00f6nelik medya kampanyalar\u0131ndan Ukrayna-Rusya sava\u015f\u0131n\u0131n medya aya\u011f\u0131na ve bug\u00fcn sosyal medyada r\u0131zan\u0131n nas\u0131l \u00fcretildi\u011fine kadar uzanan \u00e7e\u015fitlilikte bir\u00e7ok \u00f6rnek \u00fczerinden ileti\u015fim ara\u00e7lar\u0131n\u0131n ve ortamlar\u0131n\u0131n insanlar\u0131 yerle\u015fik k\u00fclt\u00fcrel hegemonaya \u201czorlamadan\u201d nas\u0131l ikna ettiklerini ve bu mekanizmalar\u0131n nas\u0131l i\u015fledi\u011fini ortaya koyuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130nsan\u0131n ileti\u015fim becerisi, dil kullanma ve simgele\u015ftirme yetene\u011fi, insan\u0131 do\u011fadan ay\u0131ran, bir k\u00fclt\u00fcr d\u00fcnyas\u0131nda ya\u015famas\u0131na izin veren ba\u015fl\u0131ca \u00f6zelliklerinden biri olageldi. Fakat \u00f6zellikle ileti\u015fimin ge\u00e7mi\u015fe k\u0131yasla [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[12835,12324],"product_tag":[],"class_list":{"0":"post-769598","1":"product","2":"type-product","3":"status-publish","5":"product_cat-genel-sosyoloji","6":"product_cat-sosyoloji","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-fol-kitap","10":"pa_yazar-kolektif","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/769598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=769598"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=769598"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=769598"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=769598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}