Yeni zorluklarla kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131zda, \u00e7\u00f6z\u00fcmlerimizin de ayn\u0131 \u015fekilde e\u015fi benzeri g\u00f6r\u00fclmemi\u015f olmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcnmek kolayd\u0131r. Bir devrime ihtiyac\u0131m\u0131z oldu\u011funu d\u00fc\u015f\u00fcn\u00fcr\u00fcz. Peki ya bu b\u00fcy\u00fck bir hataysa?Evrimsel Fikirler\u2019de Sam Tatam, davran\u0131\u015f bilimi ve evrimsel psikolojinin, d\u00fcnyan\u0131n daha \u00f6nce hi\u00e7 g\u00f6rmedi\u011fi bir \u015feyi ke\u015ffederek de\u011fil, d\u00fcn\u00fcn \u00e7\u00f6z\u00fcmlerinden \u00f6d\u00fcn\u00e7 alarak \u2013genellikle en beklenmedik yollarla\u2013 yar\u0131n\u0131n zorluklar\u0131n\u0131 \u00e7\u00f6zmemize nas\u0131l yard\u0131mc\u0131 olabilece\u011fini g\u00f6steriyor.T\u0131pk\u0131 milyonlarca y\u0131ll\u0131k evrimin kanat ve s\u0131rt y\u00fczgecinin olu\u015fmas\u0131na yard\u0131mc\u0131 olmas\u0131 gibi, binlerce m\u00fchendis, tasar\u0131mc\u0131, pazarlamac\u0131 ve reklamc\u0131 da bug\u00fcn kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131z sorunlar\u0131n \u00e7o\u011funu \u00e7\u00f6zmek i\u00e7in \u00e7al\u0131\u015fm\u0131\u015ft\u0131r. Zaman i\u00e7inde, niyet, tasar\u0131m, sosyal \u00f6\u011frenme ve tamamen \u015fans yoluyla, neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 bulduk.\u0130nsan inovasyonundaki bu kal\u0131plar\u0131 g\u00f6rme yetene\u011fimizi geli\u015ftirerek, art\u0131k daha etkili fikirleri daha kolay ve h\u0131zl\u0131 bir \u015fekilde geli\u015ftirmek i\u00e7in yarat\u0131c\u0131 s\u00fcrece sistematik bir \u015fekilde yakla\u015fabiliriz.Japon m\u00fchendislerin bayku\u015f ve yal\u0131\u00e7apk\u0131n\u0131n\u0131n evrimle\u015fmi\u015f biyolojisini inceleyerek h\u0131zl\u0131 tren g\u00fcr\u00fclt\u00fcs\u00fcn\u00fc azaltmalar\u0131 gibi, bug\u00fcn Disney\u2019in kuyruk deneyimini nas\u0131l geli\u015ftirdi\u011fini, Houston Havaalan\u0131\u2019n\u0131n gelen yolcular\u0131 nas\u0131l daha h\u0131zl\u0131 hissettirdi\u011fini (insanlar\u0131n daha fazla y\u00fcr\u00fcmesini sa\u011flarken) g\u00f6rebiliyoruz. Cornetto dondurmas\u0131n\u0131n alt\u0131ndaki \u00e7ikolatan\u0131n bir Hata 404 mesaj\u0131n\u0131 nas\u0131l iyile\u015ftirebilece\u011fini ve bir k\u00e2se M&M\u2019in k\u00f6m\u00fcr madenindeki bir kanarya ile ortak noktas\u0131n\u0131 \u00f6\u011frenece\u011fiz.<\/p>\n","protected":false},"excerpt":{"rendered":"
Yeni zorluklarla kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131zda, \u00e7\u00f6z\u00fcmlerimizin de ayn\u0131 \u015fekilde e\u015fi benzeri g\u00f6r\u00fclmemi\u015f olmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcnmek kolayd\u0131r. Bir devrime ihtiyac\u0131m\u0131z oldu\u011funu d\u00fc\u015f\u00fcn\u00fcr\u00fcz. Peki ya bu b\u00fcy\u00fck bir hataysa?Evrimsel Fikirler\u2019de [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13488],"product_tag":[],"class_list":{"0":"post-768628","1":"product","2":"type-product","3":"status-publish","5":"product_cat-toplum-ve-insan","6":"pa_cilt-ciltsiz","7":"pa_tur-kitap","8":"pa_yayinevi-the-kitap","9":"pa_yazar-sam-tatam","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/768628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=768628"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=768628"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=768628"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=768628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}