Marka sa\u011fl\u0131\u011f\u0131n\u0131 izlemek pahal\u0131d\u0131r, zaman harcat\u0131r ve pek az i\u00e7g\u00f6r\u00fc sunan uzun PowerPoint dosyalar\u0131yla sonu\u00e7lan\u0131r. O zaman niye yap\u0131yoruz izlemeyi? B\u00fct\u00fcn bu bilgiyi internette kolayca bulunabilen zengin verilerden elde edemez miyiz? \u00c7evrimi\u00e7i panellerine kat\u0131lanlar\u0131n gerektirdi\u011fi maliyet ve zamanla niye u\u011fra\u015fal\u0131m ki? Daha \u0130yi Marka Sa\u011fl\u0131\u011f\u0131\u2019n\u0131n amac\u0131, temel \u015feylere geri d\u00f6nmek ve kategori m\u00fc\u015fterisinin zihnini daha etkili, verimli, \u00f6zl\u00fc ve kan\u0131ta dayal\u0131 izlemeye ge\u00e7menize yarayacak bilgi ve gere\u00e7leri sa\u011flamak. Yeni izleme gere\u00e7leri olu\u015fturanlar i\u00e7in, bu kitap; sorular\u0131n yaz\u0131lmas\u0131, soru formu yap\u0131s\u0131 ve analiz yakla\u015f\u0131mlar\u0131 \u00fczerine tavsiyeler i\u00e7eriyor. Daha \u0130yi Marka Sa\u011fl\u0131\u011f\u0131 \u015fu ki\u015filer i\u00e7in yaz\u0131ld\u0131: \u2022 Pazarlama\/marka y\u00f6neticileri \u2013 Performans\u0131 de\u011ferlendirmek ve gelecekteki f\u0131rsatlar\u0131\/tehditleri ortaya \u00e7\u0131karmak i\u00e7in, marka sa\u011fl\u0131\u011f\u0131 \u00f6l\u00e7\u00fctlerine ba\u015fvuranlar \u2022 \u0130\u00e7g\u00f6r\u00fc y\u00f6neticileri \u2013 Bu t\u00fcr ara\u015ft\u0131rmalar yapt\u0131ran ve ara\u015ft\u0131rma briflerini iyile\u015ftirmek; ara\u015ft\u0131rmac\u0131lar\u0131n \u00f6nerilerini de\u011ferlendirme, soru formu tasarlama, yorum yapabilme ve raporlama becerilerini geli\u015ftirmek isteyenler \u2022 Pazar ara\u015ft\u0131rmac\u0131lar\u0131 \u2013 Soru formu haz\u0131rlayan, veri toplayan, rapor yazan ve yapt\u0131\u011f\u0131 i\u015fin kalite, tutarl\u0131l\u0131k ve maliyet verimini iyile\u015ftirmek isteyenler \u2022 Pazarlama e\u011fitimcileri \u2013 Kan\u0131t temelli pazar ve marka sa\u011fl\u0131\u011f\u0131 ara\u015ft\u0131rmas\u0131 \u00f6\u011fretenler \u2022 Pazarlama \u00f6\u011frencileri \u2013 \u0130yi uygulamalar\u0131 ta ba\u015ftan \u00f6\u011frenmek isteyenler Daha \u0130yi Marka Sa\u011fl\u0131\u011f\u0131, marka y\u00f6neticilerine ve ara\u015ft\u0131rmac\u0131lara kan\u0131ta dayal\u0131, faydal\u0131 bir marka sa\u011fl\u0131\u011f\u0131 izleme ara\u015ft\u0131rma arac\u0131 tasarlamalar\u0131na ve tavsiyelerini ve \u00e7\u0131kar\u0131mlar\u0131n\u0131 bildirmek i\u00e7in bilgilerden en iyi \u015fekilde yararlanmalar\u0131na yard\u0131mc\u0131 olacak! <\/p>\n","protected":false},"excerpt":{"rendered":"
Marka sa\u011fl\u0131\u011f\u0131n\u0131 izlemek pahal\u0131d\u0131r, zaman harcat\u0131r ve pek az i\u00e7g\u00f6r\u00fc sunan uzun PowerPoint dosyalar\u0131yla sonu\u00e7lan\u0131r. O zaman niye yap\u0131yoruz izlemeyi? B\u00fct\u00fcn bu bilgiyi internette kolayca bulunabilen [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17492],"product_tag":[],"class_list":{"0":"post-768626","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-pazarlama-satis-reklam","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-the-kitap","10":"pa_yazar-jenni-romanjuk","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/768626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=768626"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=768626"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=768626"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=768626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}