Dijital D\u00fcnyada Etki Yaratmak; sosyal medyaya, dijital ileti\u015fime \u00f6nem veren i\u015fletmelerin influencer stratejilerini ve dijital d\u00fcnyada i\u015flerin nas\u0131l ilerledi\u011fini somut \u00f6rneklerle anlatmay\u0131 ba\u015farabilen ayr\u0131nt\u0131l\u0131 bir \u00e7al\u0131\u015fma niteli\u011findedir.Sosyal medyan\u0131n 2010\u2019larda hayat\u0131m\u0131z\u0131n ayr\u0131lmaz bir par\u00e7as\u0131 haline gelmesiyle ortaya \u00e7\u0131kan bir kavram olan dijital etki, (digital influencing) g\u00fcn\u00fcm\u00fczde milyarlarca dolarl\u0131k hacme ula\u015ft\u0131. Dijital etki, en heyecan verici ve y\u0131k\u0131c\u0131 yeni end\u00fcstrilerden biri olsa da, bunu dijital stratejilerinin etkili bir par\u00e7as\u0131 haline getirmekle y\u00fck\u00fcml\u00fc olan profesyoneller, h\u0131zla geli\u015fmekte olan bu end\u00fcstrinin \u00e7al\u0131\u015fma mant\u0131\u011f\u0131n\u0131 kavramakta zaman zaman zorlanmaktad\u0131rlar. Dijital D\u00fcnyada Etki Yaratmak kitab\u0131nda okuyucular, dijital ileti\u015fimin influencer\u2019lar taraf\u0131ndan neden ve nas\u0131l bu denli domine edildi\u011fine dair temel bilgileri bulabilecek. Ayr\u0131ca dijital trendlerin nas\u0131l ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131, blogger\u2019lar\u0131, vlogger\u2019lar\u0131, instagrammer\u2019lar\u0131 \u00e7ekici k\u0131lan yap\u0131 ta\u015flar\u0131n\u0131 ve influencer pazarlamas\u0131n\u0131n ortaya \u00e7\u0131kt\u0131\u011f\u0131 ba\u011flam\u0131n s\u00fcregelen ba\u015far\u0131s\u0131yla neden bu kadar yak\u0131ndan ba\u011flant\u0131l\u0131 oldu\u011funu g\u00f6zlemleyebilecek.Alan\u0131nda \u0130ngiltere\u2019nin \u00f6nde gelen otoritelerinden Sara McCorquodale, bu eserinde \u201cdijital etki\u201d kavram\u0131n\u0131 sorguluyor, bu kavram\u0131n etraf\u0131nda \u015fekillenen sorunlar\u0131 analiz ediyor ve gelece\u011fe dair baz\u0131 \u00f6ng\u00f6r\u00fclerini aktar\u0131yor. Etkileyici ve derin bir kavray\u0131\u015fa sahip olan bu kitap, \u00e7evrimi\u00e7i ortamda ba\u015far\u0131l\u0131 olmak isteyen i\u015fletmeler i\u00e7in yol g\u00f6sterici bir eser olma niteli\u011fi ta\u015f\u0131yor. Sara McCorquodale\u2019\u0131n influencer medyas\u0131 ve pazarlamas\u0131na ili\u015fkin ba\u011f\u0131ms\u0131z analizi sayesinde okuyucular, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki i\u015fletmelerin ve markalar\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 sorunlar\u0131, bu sorunlar\u0131n tespitini ve sonras\u0131nda \u00e7\u00f6z\u00fcm\u00fcnde hangi yollara ba\u015fvuruldu\u011funu t\u00fcm ayr\u0131nt\u0131lar\u0131yla g\u00f6rebilecekler.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dijital D\u00fcnyada Etki Yaratmak; sosyal medyaya, dijital ileti\u015fime \u00f6nem veren i\u015fletmelerin influencer stratejilerini ve dijital d\u00fcnyada i\u015flerin nas\u0131l ilerledi\u011fini somut \u00f6rneklerle anlatmay\u0131 ba\u015farabilen ayr\u0131nt\u0131l\u0131 bir \u00e7al\u0131\u015fma [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15983,13488],"product_tag":[],"class_list":{"0":"post-768616","1":"product","2":"type-product","3":"status-publish","5":"product_cat-iletisim-ve-medya","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-the-kitap","10":"pa_yazar-sara-mccorguodale","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/768616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=768616"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=768616"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=768616"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=768616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}