Her ba\u015far\u0131l\u0131 markan\u0131n arkas\u0131nda, onunla duygusal ba\u011f kuran sad\u0131k bir kitle var. Peki, bir markay\u0131 sadece kullanmak yerine, onu sevmek m\u00fcmk\u00fcn m\u00fc? Ba\u015far\u0131l\u0131 markalar t\u00fcketicilerinin kalbine hitap eder. \u0130yi bir marka sadece kaliteli \u00fcr\u00fcn veya hizmet sunmakla kalmaz, ayn\u0131 zamanda duygusal bir ba\u011f kurar. Peki ama bunu nas\u0131l yapacaks\u0131n\u0131z? Lydia Michael, Marka A\u015fk\u0131\u2019nda markalara a\u015fkla ba\u011flanan t\u00fcketicilerin s\u0131rlar\u0131n\u0131 a\u00e7\u0131\u011fa \u00e7\u0131kar\u0131yor. Bir markan\u0131n hayranl\u0131k uyand\u0131rmas\u0131 i\u00e7in gerekli olan duygusal etkile\u015fimleri ve stratejileri, \u00e7arp\u0131c\u0131 \u00f6rneklerle a\u00e7\u0131kl\u0131yor. Bunu yaparken, L\u2019Or\u00e9al Almanya, LEGO, Huda Beauty ve MySwimPro gibi markalar\u0131n hik\u00e2yelerinden, m\u00fc\u015fteri \u00e7al\u0131\u015fmalar\u0131ndan ve deneyimledi\u011fi markalara dair g\u00f6zlemlerinden yararlan\u0131yor. Bu kitap, sadece marka yarat\u0131c\u0131lar\u0131na de\u011fil, t\u00fcm giri\u015fimcilere, pazarlamac\u0131lara ve i\u015f d\u00fcnyas\u0131nda fark yaratmak isteyenlere rehber olacak nitelikte. M\u00fc\u015fterilerinizin sadakatini nas\u0131l kazan\u0131rs\u0131n\u0131z? Onlar\u0131 marka yolculu\u011funuzun bir par\u00e7as\u0131 yapman\u0131n yolu nedir? \u0130ster yeni bir marka kurmu\u015f olun ister markan\u0131z\u0131 b\u00fcy\u00fctmeyi veya marka imaj\u0131n\u0131z\u0131 d\u00fczeltmeyi ama\u00e7lay\u0131n, yazar\u0131n kitapta a\u00e7\u0131klad\u0131\u011f\u0131 \u201cMarka A\u015fk\u0131n\u0131n Sekiz A\u015famas\u0131\u201d ve \u201cMarka A\u015fk\u0131 Etkenleri\u201d y\u00f6ntemleri ile marka a\u015fk\u0131n\u0131n g\u00fcc\u00fcn\u00fc ortaya \u00e7\u0131karabilecek ve t\u00fcketicilerinizle aran\u0131zda ger\u00e7ek bir ba\u011f kurabileceksiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"
Her ba\u015far\u0131l\u0131 markan\u0131n arkas\u0131nda, onunla duygusal ba\u011f kuran sad\u0131k bir kitle var. Peki, bir markay\u0131 sadece kullanmak yerine, onu sevmek m\u00fcmk\u00fcn m\u00fc? Ba\u015far\u0131l\u0131 markalar t\u00fcketicilerinin kalbine [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-768577","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-the-kitap","10":"pa_yazar-lydia-michael","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/768577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=768577"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=768577"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=768577"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=768577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}