Kriz anlar\u0131nda markan\u0131z\u0131 nas\u0131l korur ve itibar\u0131n\u0131z\u0131 nas\u0131l g\u00fc\u00e7lendirirsiniz? Adrian Wheeler\u2019in kaleme ald\u0131\u011f\u0131 Kriz \u0130leti\u015fimi Y\u00f6netimi bu sorular\u0131n cevaplar\u0131n\u0131 sunuyor! \u0130\u015f d\u00fcnyas\u0131nda krizlerin ka\u00e7\u0131n\u0131lmaz oldu\u011funu biliyoruz. Peki, kriz geldi\u011finde nas\u0131l haz\u0131rl\u0131kl\u0131 olacaks\u0131n\u0131z? \u0130tibar\u0131n\u0131z\u0131 korumak ve hatta g\u00fc\u00e7lendirmek i\u00e7in hangi ad\u0131mlar\u0131 atmal\u0131s\u0131n\u0131z? Adrian Wheeler, ger\u00e7ek vaka incelemeleri ve uygulanabilir y\u00f6ntemlerle kriz ileti\u015fiminin \u015fifrelerini \u00e7\u00f6z\u00fcyor. Bu kitap, ileti\u015fim profesyonellerinden CEO\u2019lara, \u015firket hissedarlar\u0131ndan patronlara, pazarlama uzmanlar\u0131ndan giri\u015fimcilere kadar herkesin masas\u0131nda bulunmas\u0131 gereken bir rehber. Sosyal medya f\u0131rt\u0131nalar\u0131ndan kamuoyu alg\u0131s\u0131na, bas\u0131n a\u00e7\u0131klamalar\u0131ndan i\u00e7 ileti\u015fime kadar kriz y\u00f6netiminin her boyutunu kapsayan bu eser, pratik \u00e7\u00f6z\u00fcmleri ve yenilik\u00e7i bak\u0131\u015f a\u00e7\u0131s\u0131yla rakiplerinizin \u00f6n\u00fcne ge\u00e7menizi sa\u011flayacak. E\u011fer krizi y\u00f6netmek yerine kriz taraf\u0131ndan y\u00f6netilmeyi tercih etmiyorsan\u0131z, bu kitap tam size g\u00f6re! Ba\u015ftan sona aksiyon odakl\u0131 ve ilham verici. Bug\u00fcnden itibaren krizlerle ba\u015fa \u00e7\u0131kma tarz\u0131n\u0131z\u0131 de\u011fi\u015ftirin ve g\u00fcvenle yol al\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kriz anlar\u0131nda markan\u0131z\u0131 nas\u0131l korur ve itibar\u0131n\u0131z\u0131 nas\u0131l g\u00fc\u00e7lendirirsiniz? Adrian Wheeler\u2019in kaleme ald\u0131\u011f\u0131 Kriz \u0130leti\u015fimi Y\u00f6netimi bu sorular\u0131n cevaplar\u0131n\u0131 sunuyor! \u0130\u015f d\u00fcnyas\u0131nda krizlerin ka\u00e7\u0131n\u0131lmaz oldu\u011funu biliyoruz. [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-768571","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltli","8":"pa_tur-kitap","9":"pa_yayinevi-the-kitap","10":"pa_yazar-adrian-wheeler","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/768571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=768571"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=768571"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=768571"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=768571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}