Dijitalle\u015fme, ticaretin yap\u0131s\u0131n\u0131 k\u00f6kten de\u011fi\u015ftirerek geleneksel rekabet anlay\u0131\u015f\u0131n\u0131 sarsmakta ve haks\u0131z rekabetin tan\u0131m\u0131n\u0131 yeniden yapmaya zorlamaktad\u0131r. Algoritmalar\u0131n piyasa dinamiklerini y\u00f6nlendirdi\u011fi, platform ekonomilerin s\u0131n\u0131rlar\u0131 zorlad\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda, ticari s\u00fcre\u00e7lerde f\u0131rsatlar\u0131n yan\u0131 s\u0131ra manip\u00fclasyon, ayr\u0131mc\u0131l\u0131k ve \u015feffafl\u0131k sorunlar\u0131 da derinle\u015fmektedir. Bu d\u00f6n\u00fc\u015f\u00fcm, sadece ticari teknikleri de\u011fil, hukukun temel ilkelerini de yeniden g\u00f6zden ge\u00e7irmeyi zorunlu k\u0131lmaktad\u0131r. Bu kitap, T\u00fcrk Ticaret Kanunu\u2019nun dijital d\u00f6n\u00fc\u015f\u00fcme uyum kapasitesini de\u011ferlendirirken, algoritmik manip\u00fclasyon, dinamik fiyatland\u0131rma ve b\u00fcy\u00fck veri analiti\u011fi gibi konulardaki hukuki bo\u015fluklara odaklanmaktad\u0131r. Avrupa Birli\u011fi’nin Dijital Hizmetler Yasas\u0131 (DSA) ve Dijital Pazarlar Yasas\u0131 (DMA) gibi d\u00fczenlemeler \u0131\u015f\u0131\u011f\u0131nda, T\u00fcrk hukuk sisteminin ihtiya\u00e7lar\u0131 somut analizlerle ele al\u0131nmaktad\u0131r. Hem akademisyenler hem de uygulay\u0131c\u0131lar i\u00e7in rehber niteli\u011finde olan bu \u00e7al\u0131\u015fma, dijital \u00e7a\u011fda rekabet hukukunun gelece\u011fine dair kapsaml\u0131 bir perspektif sunmaktad\u0131r. <\/p>\n","protected":false},"excerpt":{"rendered":"
Dijitalle\u015fme, ticaretin yap\u0131s\u0131n\u0131 k\u00f6kten de\u011fi\u015ftirerek geleneksel rekabet anlay\u0131\u015f\u0131n\u0131 sarsmakta ve haks\u0131z rekabetin tan\u0131m\u0131n\u0131 yeniden yapmaya zorlamaktad\u0131r. Algoritmalar\u0131n piyasa dinamiklerini y\u00f6nlendirdi\u011fi, platform ekonomilerin s\u0131n\u0131rlar\u0131 zorlad\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda, [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[20333,13043],"product_tag":[],"class_list":{"0":"post-767934","1":"product","2":"type-product","3":"status-publish","5":"product_cat-diger-ekonomi","6":"product_cat-ekonomi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-astana-yayinlari","10":"pa_yazar-gonca-lazoglu-gur","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/767934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=767934"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=767934"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=767934"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=767934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}