DE\u011eERLER D\u00dcNYANIN EN BA\u015eARILI SPOR TAKIMINI NASIL YARATTI \u201cBu kitap \u00fcnl\u00fc kul\u00fcb\u00fcn temel i\u015fleyi\u015fine dair tam ve kapsaml\u0131 bir ara\u015ft\u0131rma. Tarafs\u0131z ve hassas bir dokunu\u015fla tamamlanm\u0131\u015f zihin a\u00e7\u0131c\u0131 bir anlat\u0131m.\u201d \u2014S\u00d6R ALEX FERGUSON, 1986-2013 Manchester United teknik direkt\u00f6r\u00fc Real Madrid d\u00fcnya \u00fczerindeki en ba\u015far\u0131l\u0131 spor tak\u0131m\u0131d\u0131r. Kul\u00fcp, onun \u00fczerinde UEFA \u015eampiyonlar Ligi kupas\u0131 dahil olmak \u00fczere, di\u011fer t\u00fcm spor tak\u0131mlar\u0131ndan daha fazla kupaya sahiptir. Ancak bu parlak ba\u015far\u0131n\u0131n ard\u0131ndaki hik\u00e2ye, oyuncular\u0131n ve teknik direkt\u00f6rlerin \u00f6tesine ge\u00e7mektedir. Genellikle g\u00f6ze \u00e7arpmayan nokta, \u00e7o\u011funlukla d\u0131\u015far\u0131dan gelenlerden olu\u015fan bir y\u00f6netim ekibinin tak\u0131m\u0131 iflas\u0131n e\u015fi\u011finden al\u0131p d\u00fcnyan\u0131n en de\u011ferli spor \u00f6rg\u00fct\u00fc haline getirmesidir. Peki Real Madrid b\u00f6ylesine ola\u011fan\u00fcst\u00fc bir ba\u015far\u0131ya nas\u0131l ula\u015ft\u0131? Columbia Business School\u2019da misafir \u00f6\u011fretim \u00fcyesi olarak \u00e7al\u0131\u015fan Steven G. Mandis, bu konuyu enine boyuna incelemektedir. E\u015fi benzeri g\u00f6r\u00fclmemi\u015f bir perde arkas\u0131 eri\u015fim imk\u00e2n\u0131 olan Mandis, bir spor tak\u0131m\u0131n\u0131n hem saha i\u00e7i hem de ticari y\u00f6nlerini titizlikle analiz eden ilk ara\u015ft\u0131rmac\u0131d\u0131r. \u00d6\u011frendikleri tam anlam\u0131yla beklenmediktir ve moneyball stratejisiyle beslenen veri analizlerinin, tak\u0131m\u0131n ba\u015far\u0131s\u0131n\u0131n arkas\u0131nda bulunan birincil ara\u00e7 oldu\u011fu y\u00f6n\u00fcndeki genel kan\u0131ya meydan okumaktad\u0131r. Aksine, Real Madrid\u2019in oyuncu se\u00e7iminden finansal y\u00f6netimine kadar hem saha i\u00e7inde hem de saha d\u0131\u015f\u0131ndaki kazanma form\u00fcl\u00fc, stratejiyi taraftar kitlesinin k\u00fclt\u00fcr\u00fc ve de\u011ferleriyle uyumlu hale getirmesine dayanmaktad\u0131r. 1990\u2019lar\u0131n sonlar\u0131nda Real Madrid\u2019in ba\u015f\u0131na geldi\u011fi gibi, en yetenekli (ve en pahal\u0131) oyuncular\u0131n pe\u015finden ko\u015fmak, bir galibiyet rekorunun re\u00e7etesi olabilece\u011fi gibi bir finansal felakete de yol a\u00e7abilir. Real Madrid y\u00f6netimi, kul\u00fcb\u00fcn Real Madrid camias\u0131na hizmet etmek i\u00e7in var oldu\u011funa inanmaktad\u0131r. \u201cDaha \u00f6nce e\u015fine benzerine rastlanmam\u0131\u015f bir perde arkas\u0131 eri\u015fimle yaz\u0131lm\u0131\u015f bu kitap hem saha i\u00e7i hem de saha d\u0131\u015f\u0131 performans\u0131 analiz eden, herhangi bir spor tak\u0131m\u0131 hakk\u0131nda bug\u00fcne dek yap\u0131lm\u0131\u015f en eksiksiz \u00e7al\u0131\u015fma olup \u00e7\u0131kar\u0131mlar\u0131 hayranl\u0131k uyand\u0131r\u0131c\u0131d\u0131r.\u201d \u2014DAVID STERN, NBA onursal komisyon \u00fcyesi \u201cKitap Real Madrid\u2019in, futbolun ve sporun t\u00fcm gizemine ustal\u0131kla n\u00fcfuz ediyor. Arka plan\u0131na odaklan\u0131p toplant\u0131 ve soyunma odalar\u0131ndaki ger\u00e7eklere farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131 sunuyor.\u201d \u2014RAY HUDSON, \u0130ngiliz emekli futbolcu ve eski MLS ko\u00e7u \u201cMandis bize topluluk markalar\u0131n\u0131n inan\u0131lmaz g\u00fcc\u00fcn\u00fc a\u00e7\u0131kl\u0131yor. Bu kavramda k\u00fcresel toplum, markaya \u00f6yle derin bir tutkuyla ba\u011fl\u0131d\u0131r ki bu marka ki\u015filerin bireysel kimli\u011fi, de\u011ferleri ve \u00e7ok daha fazlas\u0131yla \u00f6zde\u015fle\u015fir.\u201d \u2014ANDREW MESSICK, IRONMAN CEO\u2019su \u201cE\u011fer NFL, MLB ya da NBA seviyorsan\u0131z bu kitab\u0131 muhakkak okumal\u0131s\u0131n\u0131z \u00e7\u00fcnk\u00fc tuttu\u011funuz tak\u0131ma bak\u0131\u015f a\u00e7\u0131n\u0131z\u0131 de\u011fi\u015ftirecek.\u201d \u2014GEOFF POPE, 2008 y\u0131l\u0131 XLII Super Bowl \u015eampiyonu \u201cMandis\u2019in i\u015f d\u00fcnyas\u0131 ve akademik d\u00fcnyadaki e\u015fsiz ge\u00e7mi\u015fi ve sahip oldu\u011fu objektif bak\u0131\u015f a\u00e7\u0131s\u0131, her Madridlinin k\u00fct\u00fcphanesinde bulunmas\u0131 gereken bu \u00f6nemli kitab\u0131 ortaya \u00e7\u0131karm\u0131\u015ft\u0131r.\u201d \u2014GABE LEZRA, ManagingMadrid.com\u2019un kurucusu \u201cReal Madrid Y\u00f6ntemi, efsanevi bir spor kul\u00fcb\u00fcn\u00fcn ba\u015far\u0131 form\u00fcl\u00fc hakk\u0131nda \u00e7\u0131\u011f\u0131r a\u00e7\u0131c\u0131 bilgiler sunuyor.\u201d \u2014VINCE GENNARO, Columbia \u00dcniversitesi Spor Y\u00f6netimi Y\u00fcksek Lisans Program\u0131 direkt\u00f6r\u00fc \u201cReal Madrid R\u00fcyas\u0131 hem sporseverler hem de y\u00f6neticiler i\u00e7in e\u015fit derecede e\u011fitici ve ilham verici.\u201d \u2014LINDSAY MCGREGOR ve NEEL DOSHI, Vega Factor\u2019\u0131n kurucu ortaklar\u0131 ve The New York Times \u00e7oksatanlar listesindeki Primed to Perform kitab\u0131n\u0131n ortak yazarlar\u0131 <\/p>\n","protected":false},"excerpt":{"rendered":"
DE\u011eERLER D\u00dcNYANIN EN BA\u015eARILI SPOR TAKIMINI NASIL YARATTI \u201cBu kitap \u00fcnl\u00fc kul\u00fcb\u00fcn temel i\u015fleyi\u015fine dair tam ve kapsaml\u0131 bir ara\u015ft\u0131rma. Tarafs\u0131z ve hassas bir dokunu\u015fla tamamlanm\u0131\u015f [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15563,15564],"product_tag":[],"class_list":{"0":"post-767454","1":"product","2":"type-product","3":"status-publish","5":"product_cat-hobi","6":"product_cat-spor","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-indigo-kitap","10":"pa_yazar-steven-g-mandis","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/767454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=767454"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=767454"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=767454"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=767454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}