Babam ve dedem y\u00f6neticiydi ve \u00e7ocuklu\u011fumdan bu yana i\u015f d\u00fcnyas\u0131nda \u00f6nemli geli\u015fmelere \u015fahit oldum. Ancak \u00f6n\u00fcm\u00fczdeki d\u00f6nem \u00e7ok daha radikal d\u00f6n\u00fc\u015f\u00fcmler bekliyorum. Dijitalle\u015fmenin, hibrid ve esnek \u00e7al\u0131\u015fman\u0131n, hiyerar\u015fik yap\u0131daki de\u011fi\u015fimlerin kurumsal ezberleri nas\u0131l bozdu\u011funu zaten ya\u015f\u0131yoruz ama s\u00fcrd\u00fcr\u00fclebilirlik konusu bence \u00e7ok daha ciddi d\u00f6n\u00fc\u015f\u00fcmleri zorlayacak. Ve tabii ki yapay zek\u00e2… \u015eimdi b\u00f6ylesi d\u00f6n\u00fc\u015f\u00fcmlerin ya\u015fand\u0131\u011f\u0131 bir d\u00f6nemde \u201ci\u015fbilir\u201d abilerin yazd\u0131\u011f\u0131 ezber kitaplar eskisi kadar ilgimi \u00e7ekmiyor. Durumu anlamak ve \u00e7\u00f6z\u00fcm \u00fcretmek i\u00e7in ortak ak\u0131l gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum ki bu kitap b\u00f6yle bir avantaj sunuyor. Ve tabi y\u00f6netimle ilgili y\u00fczlerce kitap var ancak Genel M\u00fcd\u00fcr ba\u015fl\u0131kl\u0131 bir kitab\u0131 ilk kez g\u00f6r\u00fcyorum. Bu da bir ilk ve i\u00e7erik \u00e7ok dolu. G\u00fcven Bor\u00e7a-Marka Dan\u0131\u015fman\u0131, Markam Dan\u0131\u015fmanl\u0131k Kurucusu Farkl\u0131 disiplinlerden ama temel ama\u00e7lar\u0131 i\u015f d\u00fcnyas\u0131na geli\u015fim yolunda \u00e7aba g\u00f6stermek olan pek \u00e7ok yazar\u0131n bir arada bulunarak bu \u00e7al\u0131\u015fmay\u0131 yapm\u0131\u015f olmas\u0131 g\u00fcn\u00fcm\u00fczde b\u00fcy\u00fck anlam ta\u015f\u0131yor. Ayr\u0131ca bu kitap sadece bir kez okunup raflarda durmak yerine, gerekti\u011fi zaman ba\u015fvurulup bir soruna, yeni bir yat\u0131r\u0131m de\u011ferlemesine veya \u00e7are aran\u0131lan bir duruma \u00e7\u0131k\u0131\u015f i\u00e7in rehber olacakt\u0131r. Semih Emekli-\u0130\u015f \u0130nsan\u0131 Kitap Genel M\u00fcd\u00fcr ve CEO kavram\u0131n\u0131n tarihsel geli\u015fim i\u00e7inde d\u00fcn, bug\u00fcn ve yar\u0131n nas\u0131l olmas\u0131 gerekti\u011fini olduk\u00e7a ba\u015far\u0131l\u0131 \u015fekilde ortaya koymu\u015f. Duygusal zek\u00e2, empati yan\u0131nda, dijital, arge, istatistik, regresyon ve algoritmik modellerin kullanmas\u0131 gerekti\u011fini de ifade etmi\u015f. Kitap b\u00f6l\u00fcm b\u00f6l\u00fcm, yazar yazar okunur. Cengiz Tomakin-Banka Y\u00f6neticisi Yeni nesil liderlik, yaln\u0131zca i\u015f s\u00fcre\u00e7lerini de\u011fil, insanlar\u0131n ve organizasyonlar\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc anlamay\u0131 gerektirir. Genel M\u00fcd\u00fcr 7.0, bu d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funda ilham verici bir rehber sunuyor. Has\u00e7elik olarak, s\u00fcrd\u00fcr\u00fclebilir \u00fcretimden liderlik vizyonuna kadar, i\u015f d\u00fcnyas\u0131nda anlaml\u0131 izler b\u0131rakman\u0131n de\u011ferine inan\u0131yoruz.” Kitab\u0131n yolu a\u00e7\u0131k olsun. Naci Faydas\u0131\u00e7ok-Has\u00e7elik Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve CEO <\/p>\n","protected":false},"excerpt":{"rendered":"
Babam ve dedem y\u00f6neticiydi ve \u00e7ocuklu\u011fumdan bu yana i\u015f d\u00fcnyas\u0131nda \u00f6nemli geli\u015fmelere \u015fahit oldum. Ancak \u00f6n\u00fcm\u00fczdeki d\u00f6nem \u00e7ok daha radikal d\u00f6n\u00fc\u015f\u00fcmler bekliyorum. Dijitalle\u015fmenin, hibrid ve esnek [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,19008],"product_tag":[],"class_list":{"0":"post-766982","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-yonetim","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-vova-yayinlari","10":"pa_yazar-kolektif","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/766982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=766982"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=766982"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=766982"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=766982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}