\u201cEn iyi pazarlama kitab\u0131n\u0131n yazar\u0131 bir Harvardl\u0131 akademisyen veya bir Fortune 500 CEO\u2019su de\u011fildi. Pazarlama \u00fczerine \u015fimdiye kadar yaz\u0131lan en iyi kitap, Prusyal\u0131 emekli general von Clausewitz taraf\u0131ndan 1832 y\u0131l\u0131nda yay\u0131mlanan Sava\u015f \u00dczerine\u2019dir. Bu kitap b\u00fct\u00fcn ba\u015far\u0131l\u0131 sava\u015flar\u0131n ard\u0131nda yatan stratejik ilkeleri ortaya koyar.\u201d Al Ries ve Jack Trout, klasikle\u015fmi\u015f \u00e7al\u0131\u015fmalar\u0131 Pazarlama Sava\u015f\u0131\u2019nda b\u00f6yle diyor ve Clausewitz\u2019in bug\u00fcn d\u00fcnyadaki \u00e7o\u011fu asker\u00ee okulda okutulan temel eserini pazarlama mant\u0131\u011f\u0131yla yorumluyor. Pazarlama bir \u015firketin piyasa sava\u015f\u0131n\u0131 kazanmak i\u00e7in kulland\u0131\u011f\u0131 strateji ve taktiklerdir. Bu sava\u015ftaki bir pazarlama komutan\u0131n\u0131n yapmas\u0131 gereken de \u015firketinin ve \u00fcr\u00fcn\u00fcn\u00fcn rakiplerine g\u00f6re konumunu ve g\u00fcc\u00fcn\u00fc iyi de\u011ferlendirerek do\u011fru stratejiyi se\u00e7mektir. Kurulu\u015funuz ister b\u00fcy\u00fck, ister orta b\u00fcy\u00fckl\u00fckte, isterse k\u00fc\u00e7\u00fck olsun, 21. y\u00fczy\u0131lda sa\u011f kalabilmek i\u00e7in gerekli stratejik modeli i\u015fte bu elinizdeki kitapta bulacaks\u0131n\u0131z. <\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cEn iyi pazarlama kitab\u0131n\u0131n yazar\u0131 bir Harvardl\u0131 akademisyen veya bir Fortune 500 CEO\u2019su de\u011fildi. Pazarlama \u00fczerine \u015fimdiye kadar yaz\u0131lan en iyi kitap, Prusyal\u0131 emekli general von [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17492],"product_tag":[],"class_list":{"0":"post-765954","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-pazarlama-satis-reklam","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-al-ries-jack-trout","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/765954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=765954"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=765954"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=765954"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=765954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}