Son y\u0131llarda d\u00fcnyada Z ku\u015fa\u011f\u0131 \u00fczerine \u00e7e\u015fitli ara\u015ft\u0131rmalar dikkat \u00e7ekmekte ve \u00f6zellikle bu kesimin se\u00e7men davran\u0131\u015f\u0131 merak edilmektedir. Bu \u00e7al\u0131\u015fmada ise T\u00fcrkiye\u2019de Z ku\u015fa\u011f\u0131na mensup gen\u00e7lerin se\u00e7men profili analiz edilmektedir. Ara\u015ft\u0131rman\u0131n kuramsal ve kavramsal \u00e7er\u00e7eveyi olu\u015fturan ikinci b\u00f6l\u00fcm\u00fcnde; \u00f6ncelikle gen\u00e7 se\u00e7men davran\u0131\u015f\u0131 demokratik kuramlar \u00fczerinden ele al\u0131nmakta, ard\u0131ndan yeni neslin ba\u015fl\u0131ca ifade alan\u0131 olarak internet ve sosyal medyan\u0131n kapsam\u0131 detayl\u0131 olarak incelenmektedir. T\u00fcrkiye\u2019nin internet tecr\u00fcbesi ve sosyal medya karnesini ele alan \u00fc\u00e7\u00fcnc\u00fc b\u00f6l\u00fcm\u00fcn ard\u0131ndan, di\u011fer nesillerin karakteristik \u00f6zelliklerine kronolojik olarak yer verilmekte ve Z ku\u015fa\u011f\u0131n\u0131n ayr\u0131\u015ft\u0131\u011f\u0131 noktalar billurla\u015ft\u0131r\u0131lmaktad\u0131r. \u00c7al\u0131\u015fman\u0131n amac\u0131 olan gen\u00e7 se\u00e7men profilinin analizi do\u011frultusunda, \u0130stanbul ilinde ya\u015fayan veya okuyan, 1995-2005 y\u0131llar\u0131 aras\u0131nda do\u011fmu\u015f 213 Z ku\u015fa\u011f\u0131 bireyle, kartopu \u00f6rneklem ve tesad\u00fcfi \u00f6rneklem tekniklerinden yararlan\u0131larak, 1 A\u011fustos 2023 ve 24 Eyl\u00fcl 2023 tarihleri aras\u0131nda saha \u00e7al\u0131\u015fmas\u0131 ger\u00e7ekle\u015ftirilmi\u015ftir. Veri toplama arac\u0131 olarak anket uygulamas\u0131n\u0131n tercih edilmesi sebebiyle \u00e7al\u0131\u015fma, nicel ara\u015ft\u0131rma \u00f6zelli\u011fi ta\u015f\u0131maktad\u0131r. Kat\u0131l\u0131mc\u0131lardan toplanan verilerin analizi neticesinde; Z ku\u015fa\u011f\u0131n\u0131n apolitik bir e\u011filim g\u00f6stermedi\u011fi, oy verme kararlar\u0131 ba\u011flam\u0131nda \u201cstratejik se\u00e7men\u201d profili sergiledi\u011fi ve Z ku\u015fa\u011f\u0131na eri\u015fimde en \u00f6nemli siyasal ileti\u015fim arac\u0131n\u0131n sosyal medya oldu\u011fu sonucuna var\u0131lm\u0131\u015ft\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"
Son y\u0131llarda d\u00fcnyada Z ku\u015fa\u011f\u0131 \u00fczerine \u00e7e\u015fitli ara\u015ft\u0131rmalar dikkat \u00e7ekmekte ve \u00f6zellikle bu kesimin se\u00e7men davran\u0131\u015f\u0131 merak edilmektedir. Bu \u00e7al\u0131\u015fmada ise T\u00fcrkiye\u2019de Z ku\u015fa\u011f\u0131na mensup gen\u00e7lerin [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[22061,13488],"product_tag":[],"class_list":{"0":"post-764192","1":"product","2":"type-product","3":"status-publish","5":"product_cat-sosyal-medya-ve-iletisim","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-astana-yayinlari","10":"pa_yazar-ipek-merve-hazal-sahin","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/764192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=764192"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=764192"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=764192"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=764192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}