KOB\u0130\u2019ler, t\u00fcm d\u00fcnya ekonomisi i\u00e7in oldu\u011fu gibi, T\u00fcrkiye ekonomisi i\u00e7in de \u00e7ok \u00f6nemli bir role sahipler. T\u00fcrkiye ekonomisinin, potansiyelinin gerektirdi\u011fi noktalara gelebilmesi i\u00e7in KOB\u0130\u2019lerin, finansal ve y\u00f6netsel anlamda g\u00fc\u00e7lenmesi kadar, d\u0131\u015f ticaret konusunda da bilgi ve yeterlilik sahibi olmalar\u0131 bir zorunluluktur. Ancak T\u00fcrkiye\u2019de, 3,5 milyon adet KOB\u0130 firma faaliyet g\u00f6stermesine kar\u015f\u0131n, kurumsal ve ticari firmalar da dahil olmak \u00fczere ihracat yapan firma say\u0131s\u0131 90 bin adettir ve bu rakam \u00fclkemizin cari a\u00e7\u0131k sorununa yap\u0131sal ve kal\u0131c\u0131 bir \u00e7\u00f6z\u00fcm \u00fcretme noktas\u0131nda \u00e7ok yetersizdir. \u00d6zellikle KOB\u0130\u2019lerin d\u0131\u015f ticaret i\u00e7erisinde yeterince etkin olmamas\u0131n\u0131n ard\u0131nda; d\u0131\u015f ticarette uzman bir ekibi b\u00fcnyesinde bar\u0131nd\u0131racak \u00f6l\u00e7\u00fcde bir \u00f6z varl\u0131k taban\u0131na sahip olmamalar\u0131, genel olarak finansman yaratmada ya\u015fad\u0131klar\u0131 g\u00fc\u00e7l\u00fckler, kur riskinden nas\u0131l korunabileceklerini tam olarak bilememeleri, d\u0131\u015f pazar ara\u015ft\u0131rmas\u0131 konusunda yeterli bilgi olamamalar\u0131 gibi sebepler say\u0131labilir. Bu kitap, i\u00e7 pazarda yapabileceklerini tamamlad\u0131\u011f\u0131na inanan ve art\u0131k d\u0131\u015f pazarlara a\u00e7\u0131lmak isteyen; bu yolla da \u00fclkesinin ekonomisini b\u00fcy\u00fctmek ve kalk\u0131nmas\u0131na katk\u0131da bulunmaya g\u00f6n\u00fcll\u00fc \u00e7ok de\u011ferli KOB\u0130\u2019lerimiz i\u00e7in, T\u00fcrkiye\u2019nin d\u0131\u015f ticaret yap\u0131s\u0131, d\u0131\u015f ticaret uygulamalar\u0131, uluslararas\u0131 pazar ara\u015ft\u0131rma teknikleri, d\u0131\u015f ticaret i\u00e7in finansman yaratma y\u00f6ntemleri, kur riskinden korunma \u015fekilleri, d\u0131\u015f pazarlara giri\u015f strateji ve y\u00f6ntemleri, d\u0131\u015f pazar se\u00e7iminde, dikkat edilmesi gereken kriterler ve g\u00fcmr\u00fck temel uygulamalar\u0131 konular\u0131nda bir k\u0131lavuz niteli\u011findedir.<\/p>\n","protected":false},"excerpt":{"rendered":"
KOB\u0130\u2019ler, t\u00fcm d\u00fcnya ekonomisi i\u00e7in oldu\u011fu gibi, T\u00fcrkiye ekonomisi i\u00e7in de \u00e7ok \u00f6nemli bir role sahipler. T\u00fcrkiye ekonomisinin, potansiyelinin gerektirdi\u011fi noktalara gelebilmesi i\u00e7in KOB\u0130\u2019lerin, finansal ve [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[20333,13043],"product_tag":[],"class_list":{"0":"post-764119","1":"product","2":"type-product","3":"status-publish","5":"product_cat-diger-ekonomi","6":"product_cat-ekonomi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-astana-yayinlari","10":"pa_yazar-dr-ebru-gul-yilmaz","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/764119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=764119"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=764119"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=764119"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=764119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}