Pandemi s\u00fcrecinde, i\u015fletmeler, kriz d\u00f6nemi ko\u015fullar\u0131n\u0131n belirleyici oldu\u011fu bir performansa sahip olmu\u015flard\u0131r. Yine, devletlerin ald\u0131\u011f\u0131 salg\u0131n\u0131 \u00f6nleyici \u00f6nlemler, i\u015fletmelerin hareket alan\u0131n\u0131 belirlemi\u015ftir. Bu hareket alan\u0131 i\u00e7erisinde, krizden \u00e7\u0131kmak i\u00e7in en uygun stratejiyi belirleyip uygulayan i\u015fletmeler varl\u0131klar\u0131n\u0131 korumu\u015f ve hatta finansal yap\u0131lar\u0131n\u0131 g\u00fc\u00e7lendirmi\u015flerdir. \u0130\u015fletmelerin, s\u0131n\u0131rl\u0131 hareket alan\u0131 i\u00e7erisindeki stratejilerinin ne olaca\u011f\u0131 da sekt\u00f6rlere g\u00f6re farkl\u0131l\u0131k g\u00f6stermi\u015ftir. Covid 19 pandemi s\u00fcreci ortaya koymu\u015ftur ki, b\u00f6lgesel ya da k\u00fcresel salg\u0131n hastal\u0131klar i\u015fletmeler a\u00e7\u0131s\u0131ndan belirsizli\u011fin bir unsurudur. Pandemi ya da epidemi, strateji belirleme s\u00fcrecindeki \u00e7evre analizlerinin, varl\u0131\u011f\u0131 ya da olas\u0131l\u0131\u011f\u0131 sorgulanacak ve \u00f6nlem al\u0131nacak temel unsurlar\u0131ndan olmal\u0131d\u0131r. Bu kitapta, Covid 19 pandemi s\u00fcrecinin i\u015fletmeler \u00fczerinde yaratt\u0131\u011f\u0131 etkiler ele al\u0131nmaktad\u0131r. Bu \u00e7er\u00e7evede, k\u00fcresel salg\u0131n\u0131n kapsam\u0131, i\u015fletmeler \u00fczerindeki etkileri, tarihsel a\u00e7\u0131dan ve g\u00fcncel ko\u015fullar \u00e7er\u00e7evesinde de\u011ferlendirilmi\u015ftir. Salg\u0131n\u0131n, franchising i\u015fletmeleri ve film end\u00fcstrisi i\u015fletmeleri \u00fczerindeki etkileri birer b\u00f6l\u00fcm konusu olmu\u015ftur. Yine, pandemi s\u00fcrecinde de\u011fi\u015fen ileti\u015fim al\u0131\u015fkanl\u0131klar\u0131; e-ticaret ve veri madencili\u011fi a\u00e7\u0131s\u0131ndan pandemi ba\u015fl\u0131klar\u0131 da farkl\u0131 b\u00f6l\u00fcmlerde incelenmi\u015ftir. Pandeminin giri\u015ficimcili\u011fe etkisi; koronivir\u00fcs t\u00fcrleri; pandemiye, \u0130slami finans kapsam\u0131nda \u00e7\u00f6z\u00fcm \u00f6nerileri de; kitap \u00e7al\u0131\u015fmas\u0131n\u0131n di\u011fer ba\u015fl\u0131klar\u0131 aras\u0131ndad\u0131r. Kitap, salg\u0131n hastal\u0131klar konusundaki fark\u0131ndal\u0131\u011f\u0131n artmas\u0131na katk\u0131da bulunacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pandemi s\u00fcrecinde, i\u015fletmeler, kriz d\u00f6nemi ko\u015fullar\u0131n\u0131n belirleyici oldu\u011fu bir performansa sahip olmu\u015flard\u0131r. Yine, devletlerin ald\u0131\u011f\u0131 salg\u0131n\u0131 \u00f6nleyici \u00f6nlemler, i\u015fletmelerin hareket alan\u0131n\u0131 belirlemi\u015ftir. Bu hareket alan\u0131 i\u00e7erisinde, [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,14381],"product_tag":[],"class_list":{"0":"post-764064","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-isletme-muhasebe-maliye","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-astana-yayinlari","10":"pa_yazar-doc-dr-ihsan-cora-amp","11":"pa_yazar-prof-dr-kurtulus-yilmaz-genc","13":"first","14":"instock","15":"sale","16":"shipping-taxable","17":"purchasable","18":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/764064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=764064"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=764064"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=764064"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=764064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}