Fitness \u00e7a\u011f\u0131nda ya\u015f\u0131yoruz. D\u00fcnya \u00e7ap\u0131nda milyonlarca insan d\u00fczenli olarak ak\u015famlar\u0131 parkta y\u00fcr\u00fcy\u00fc\u015fe \u00e7\u0131k\u0131yor, spor salonunda a\u011f\u0131rl\u0131k \u00e7al\u0131\u015f\u0131yor, y\u00fczmeye gidiyor, pilates ya da yoga yap\u0131yor. Fit olmak ve formda kalmak her zamankinden daha reva\u00e7ta. Kitlelerin g\u00fcndelik hayat\u0131n\u0131 bu derece belirleyen bu ilginin kayna\u011f\u0131 ne?Tarih\u00e7i J\u00fcrgen Martschukat fitness d\u00fc\u015f\u00fcncesinin do\u011fu\u015funu 18. y\u00fczy\u0131lda modern toplumlar\u0131n ortaya \u00e7\u0131kmas\u0131na kadar geri g\u00f6t\u00fcrerek, bu kavram\u0131n modernitenin s\u00fcrekli optimizasyon ve yenilenmeye verdi\u011fi \u00f6nemle nas\u0131l i\u00e7 i\u00e7e ge\u00e7ti\u011fini anlat\u0131yor. Yazara g\u00f6re ger\u00e7ek anlamda fitness \u00e7a\u011f\u0131 1970\u2019lerden itibaren geli\u015fmeye ba\u015flad\u0131 ve neoliberalizmin bireylere kendilerini hem bedenen hem zihnen geli\u015ftirmelerini telkin etmesiyle sosyal ya\u015fam\u0131n yol g\u00f6sterici bir ilkesi haline geldi. B\u00f6ylece fitness beden \u00e7al\u0131\u015fmas\u0131n\u0131n \u00f6tesinde ki\u015fesel sorumluluk, performans, piyasa, rekabet, ba\u015far\u0131 konular\u0131nda belirleyici bir araca d\u00f6nu\u015ftu.Fitness \u00c7a\u011f\u0131, sadece spor ve fitness ile ilgilenenler i\u00e7in de\u011fil, ayn\u0131 zamanda g\u00fcn\u00fcm\u00fcz\u00fcn k\u00fclt\u00fcrel s\u00f6yleminde kabul ve d\u0131\u015flanma, ba\u015far\u0131 ve ba\u015far\u0131s\u0131zl\u0131k ko\u015fullar\u0131na merak duyan herkes i\u00e7in ufuk a\u00e7\u0131c\u0131 bir kaynak.<\/p>\n","protected":false},"excerpt":{"rendered":"
Fitness \u00e7a\u011f\u0131nda ya\u015f\u0131yoruz. D\u00fcnya \u00e7ap\u0131nda milyonlarca insan d\u00fczenli olarak ak\u015famlar\u0131 parkta y\u00fcr\u00fcy\u00fc\u015fe \u00e7\u0131k\u0131yor, spor salonunda a\u011f\u0131rl\u0131k \u00e7al\u0131\u015f\u0131yor, y\u00fczmeye gidiyor, pilates ya da yoga yap\u0131yor. Fit olmak [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[12364],"product_tag":[],"class_list":{"0":"post-763062","1":"product","2":"type-product","3":"status-publish","5":"product_cat-genel-konular","6":"pa_cilt-ciltsiz","7":"pa_tur-kitap","8":"pa_yayinevi-iletisim-yayinlari","9":"pa_yazar-jurgen-martschukat","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/763062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=763062"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=763062"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=763062"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=763062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}