\u201cBa\u015far\u0131s\u0131z bir pazarlama giri\u015fiminin bir kurulu\u015fa toplam maliyeti yaln\u0131zca planlama, medya ve uygulama i\u00e7in harcanan para de\u011fildir, ayn\u0131 zamanda heba edilen bir ba\u015far\u0131n\u0131n ka\u00e7\u0131r\u0131lan yat\u0131r\u0131m getirisinin f\u0131rsat maliyetini de i\u00e7erir.\u201d Pazarlamac\u0131lar, g\u00fcn\u00fcm\u00fczde reklam sekt\u00f6r\u00fcn\u00fc sarsan karma\u015f\u0131k sorunlarla nas\u0131l ba\u015fa \u00e7\u0131kabilir? Elbette, ihtiya\u00e7 duyulan metrikleri \u00f6\u011frenerek, \u00f6l\u00e7\u00fcm\u00fcn \u00f6nemini anlayarak ve mevcut teknolojiler hakk\u0131nda bilgi sahibi olarak! Veri gizlili\u011fine dair \u00e7eli\u015fkili mevzuat ve kanunlar, \u00f6l\u00e7\u00fcm k\u0131s\u0131tlamalar\u0131, tedarik zincirindeki aksakl\u0131klar ve her g\u00fcn ortaya \u00e7\u0131kan birbirinden farkl\u0131 problemlerle pazarlama d\u00fcnyas\u0131 her zamankinden \u00e7ok daha karma\u015f\u0131k bir h\u00e2lde. Pazarlamac\u0131n\u0131n Dijital Reklamc\u0131l\u0131k Rehberi, pazarlama sekt\u00f6r\u00fcn\u00fc besleyen metrikler, para ve teknolojiyi mercek alt\u0131na al\u0131yor ve pazarlamac\u0131lar i\u00e7in dijital reklamc\u0131l\u0131k d\u00fcnyas\u0131nda bir pusula g\u00f6revi g\u00f6r\u00fcyor. Dijital pazarlama alan\u0131nda sekt\u00f6r\u00fcn en yenilik\u00e7i isimlerinden Shailin Dhar ve Scott Thomson, bu kitapta mevcut dijital ortam\u0131 \u015fekillendiren g\u00fc\u00e7leri ve dijital stratejilerini tasarlamaya \u00e7al\u0131\u015fan reklamc\u0131lar\u0131n ortak tepkilerini \u00f6zetliyor. Okuyuculara dijital reklamc\u0131l\u0131kta s\u0131k\u00e7a yap\u0131lan yanl\u0131\u015flar konusunda yol g\u00f6steren yazarlar, \u00f6l\u00e7\u00fcmleme konusunda faydal\u0131 bilgiler payla\u015f\u0131yor. Genellikle \u015firketlerin \u00f6ncelikler listesinde daha alt s\u0131ralarda yer alan uygulamalara alternatifler sunuyor. Pazarlamac\u0131n\u0131n Dijital Reklamc\u0131l\u0131k Rehberi, markalar ve i\u015f ortaklar\u0131 i\u00e7in finansal kaynaklar\u0131n israf\u0131n\u0131 en aza indirmenin ve sonu\u00e7lar\u0131 iyile\u015ftirmenin yollar\u0131n\u0131 sunuyor. Kitap, kurum i\u00e7i pazarlama ekipleri, ajans profesyonelleri ve teknoloji ortaklar\u0131 aras\u0131ndaki bo\u015flu\u011fu ayd\u0131nlat\u0131rken, okuyucular\u0131n k\u00fcresel reklam end\u00fcstrisinde paran\u0131n nas\u0131l akt\u0131\u011f\u0131n\u0131 anlamalar\u0131na yard\u0131mc\u0131 oluyor. \u201cBu kitap, reklamverenlerin kontrol etmesi gereken bir\u00e7ok konuyu derinlemesine inceliyor ve uygulanabilir \u00e7\u00f6z\u00fcmler sunuyor. Mevcut durum ancak bu gibi ki\u015filerin \u00e7al\u0131\u015fmalar\u0131yla d\u00fczelecektir. M\u00fckemmel bir i\u00e7erik.\u201d \u2013Nick Manning<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cBa\u015far\u0131s\u0131z bir pazarlama giri\u015fiminin bir kurulu\u015fa toplam maliyeti yaln\u0131zca planlama, medya ve uygulama i\u00e7in harcanan para de\u011fildir, ayn\u0131 zamanda heba edilen bir ba\u015far\u0131n\u0131n ka\u00e7\u0131r\u0131lan yat\u0131r\u0131m getirisinin [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17492],"product_tag":[],"class_list":{"0":"post-762260","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-pazarlama-satis-reklam","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-the-kitap","10":"pa_yazar-shailin-dhar-scott-thomson","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/762260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=762260"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=762260"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=762260"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=762260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}