Medya Okuryazarl\u0131\u011f\u0131: T\u00fcrler, \u0130zleyici ve \u00c7\u00f6z\u00fcmleme ba\u015fl\u0131kl\u0131 bu kitap, medya t\u00fcr\u00fc ve medya t\u00fcr\u00fcne \u00f6zg\u00fc metinler ba\u011flam\u0131nda, izleyicinin t\u00fcketim s\u00fcrecine odaklanmaktad\u0131r. \u0130zleyicinin medya metinlerini \u00e7\u00f6z\u00fcmlerken, bir ba\u015fka ifadeyle, de\u015fifre ederken ihtiya\u00e7 duyaca\u011f\u0131 stratejileri belirlemekte ve yol haritas\u0131n\u0131 \u00e7izmektedir. Bu kitab\u0131n \u00f6nceli\u011fi ve amac\u0131, medya okuryazarlar\u0131na ya da medya okuryazarl\u0131\u011f\u0131 e\u011fitimi alan insanlara medya okuryazarl\u0131\u011f\u0131 becerisi kazand\u0131rmakt\u0131r. Bu nedenle, kitap b\u00f6l\u00fcmleri, izleyicinin medya t\u00fcr\u00fcnden ve medya t\u00fcr\u00fcne \u00f6zg\u00fc metinlerden hem nas\u0131l faydalanabilece\u011fine hem de nas\u0131l korunabilece\u011fine dair detaylara odaklanmaktad\u0131r. Faydalanma ve korunma s\u00fcrecinde bilgi ve beceriler \u00f6n plandad\u0131r. Kitap b\u00f6l\u00fcmleri, medya t\u00fcrleri \u00f6zelinde, medya okuryazarl\u0131\u011f\u0131na ili\u015fkin \u00fclkelerin ve kurumlar\u0131n uygulamalar\u0131na, bir ba\u015fka ifadeyle, yapt\u0131klar\u0131na ya da yapmad\u0131klar\u0131na odaklanmamaktad\u0131r. T\u00fcrkiye\u2019de ve d\u00fcnya \u00e7ap\u0131nda ger\u00e7ekle\u015ftirilmi\u015f ara\u015ft\u0131rmalar\u0131n bulgular\u0131na ve istatistiklere yer vermemektedir. Kitab\u0131n izleyici merkezli konsepti dikkate al\u0131nd\u0131\u011f\u0131nda, as\u0131l ama\u00e7, izleyici (\u00e7ocuk, gen\u00e7, orta ya\u015fl\u0131 ya da ya\u015fl\u0131), medya t\u00fcrleri \u00f6zelinde, medyay\u0131 nas\u0131l kullanmal\u0131, medyay\u0131 kullan\u0131rken nelere dikkat etmeli, medyadan nas\u0131l faydalanmal\u0131, medyadan nas\u0131l korunmal\u0131, bunu nas\u0131l \u00f6\u011frenmeli, medya i\u00e7eri\u011fini; g\u00f6rsel, i\u015fitsel, yaz\u0131l\u0131 materyal, s\u00f6ylem, eylem ve etik ba\u011flam\u0131nda nas\u0131l \u00e7\u00f6z\u00fcmlemeli ya da de\u015fifre etmeli? sorular\u0131na yan\u0131t verebilmek, bir ba\u015fka ifadeyle, izleyici i\u00e7in bir rehber olu\u015fturabilmektir. Kitap b\u00f6l\u00fcmleri, medya, podcast, televizyon, film, haber, sosyal medya, yeni medya, dijital medya, reklam ve dijital oyun alt ba\u015fl\u0131klar\u0131 alt\u0131nda bu sorulara yan\u0131t vermektedir. Bu kitab\u0131n hedef kitlesini olu\u015fturan okurlar yaln\u0131zca akademisyenler ve entelekt\u00fceller de\u011fildir. As\u0131l hedef kitle, \u00f6\u011frenciler, \u00f6\u011fretmenler ve ebeveynlerdir. <\/p>\n","protected":false},"excerpt":{"rendered":"
Medya Okuryazarl\u0131\u011f\u0131: T\u00fcrler, \u0130zleyici ve \u00c7\u00f6z\u00fcmleme ba\u015fl\u0131kl\u0131 bu kitap, medya t\u00fcr\u00fc ve medya t\u00fcr\u00fcne \u00f6zg\u00fc metinler ba\u011flam\u0131nda, izleyicinin t\u00fcketim s\u00fcrecine odaklanmaktad\u0131r. \u0130zleyicinin medya metinlerini \u00e7\u00f6z\u00fcmlerken, bir [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15983,13488],"product_tag":[],"class_list":{"0":"post-761583","1":"product","2":"type-product","3":"status-publish","5":"product_cat-iletisim-ve-medya","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-kalkedon-yayincilik","10":"pa_yazar-kolektif","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/761583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=761583"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=761583"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=761583"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=761583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}