\u201cEvren hik\u00e2yelerden olu\u015fur, atomlardan de\u011fil.\u201d Muriel Rukeyser Dijitalle\u015fme, her \u015feyi etkiledi\u011fi gibi hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 kavram\u0131na da yepyeni nitelikler kazand\u0131rd\u0131. Art\u0131k interaktif mecralarda, hik\u00e2yeleri tek bir anlat\u0131c\u0131n\u0131n tekelinden \u00e7\u0131kararak \u00e7o\u011ful bir \u015fekilde yarat\u0131yoruz. Ayn\u0131 anda hem anlatan hem de dinleyeniz. Eskiden dilden dile ve nesiller \u00fczerinden aktar\u0131lan hik\u00e2yeleri g\u00fcn\u00fcm\u00fczde ki\u015fisel profillerimizden ve anl\u0131k olarak yayabiliyoruz. Web ortam\u0131nda bilgilerimizi, duygular\u0131m\u0131z\u0131, d\u00fc\u015f\u00fcncelerimizi, tutum ve davran\u0131\u015flar\u0131m\u0131z\u0131 \u00fcreten ve \u00fcrettik\u00e7e t\u00fcketen yepyeni bir kimli\u011fe sahibiz. \u0130leti\u015fim, alg\u0131lama ve anlamland\u0131rma becerilerimiz teknolojiyle b\u00fct\u00fcnle\u015fmi\u015fti. S\u00f6z\u00fcn \u00f6z\u00fc, hik\u00e2yeler \u00fcretmeye ve t\u00fcketmeye eskisinden \u00e7ok daha yatk\u0131n\u0131z. Anlatan ve dinleyen olarak dijital bir d\u00f6n\u00fc\u015f\u00fcm ya\u015fad\u0131\u011f\u0131m\u0131z bu noktada, hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131n\u0131n pazarlaman\u0131n ve reklamc\u0131l\u0131\u011f\u0131n ilgisini \u00e7ekmesi de ka\u00e7\u0131n\u0131lmaz oluyor. Firmalar\/Markalar, anbean ya\u015fanan g\u00fcncel geli\u015fmeleri g\u00f6z \u00f6n\u00fcne alarak \u00fcret\u00fcketici (prosumer) ad\u0131yla kavramla\u015ft\u0131r\u0131lan yeni t\u00fcketiciye y\u00f6nelik stratejiler geli\u015ftirmek ve de\u011fi\u015fen pazarlama e\u011filimlerini kendi faaliyetlerine uygulamak i\u00e7in dijital hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131n\u0131n t\u00fcm olanaklar\u0131ndan yararlan\u0131yor. Elinizdeki kitap, yukar\u0131da bahsedilenlerden hareketle, gelenekselden dijitale hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131n\u0131n ya\u015fad\u0131\u011f\u0131 tarihsel de\u011fi\u015fimi ve d\u00f6n\u00fc\u015f\u00fcm\u00fc g\u00fcncel reklamlar \u00fczerinden inceleyerek merakl\u0131s\u0131na, yani pazarlama ve reklam sekt\u00f6r\u00fc profesyonellerine, reklam ve hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 \u00fczerine \u00e7al\u0131\u015fan \u00f6\u011frenci ve akademisyenlere, geni\u015f bir perspektif sunmay\u0131 ama\u00e7l\u0131yor. Umar\u0131z, herkes hik\u00e2yenin sonunda canavar\u0131 yenerek fakirlikten zenginli\u011fe ula\u015f\u0131r, komedi ve trajedi dolu aray\u0131\u015flar\u0131nda yeniden do\u011far ve bir kahraman olarak kendini ait hissetti\u011fi evrene sa\u011f salim geri d\u00f6ner. <\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cEvren hik\u00e2yelerden olu\u015fur, atomlardan de\u011fil.\u201d Muriel Rukeyser Dijitalle\u015fme, her \u015feyi etkiledi\u011fi gibi hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 kavram\u0131na da yepyeni nitelikler kazand\u0131rd\u0131. Art\u0131k interaktif mecralarda, hik\u00e2yeleri tek bir anlat\u0131c\u0131n\u0131n [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15983,13488],"product_tag":[],"class_list":{"0":"post-760741","1":"product","2":"type-product","3":"status-publish","5":"product_cat-iletisim-ve-medya","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-umag-yayinevi","10":"pa_yazar-erkut-ozal","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/760741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=760741"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=760741"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=760741"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=760741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}