\u201cBu kitap Amazon\u2019un bir rakip oldu\u011funu d\u00fc\u015f\u00fcnen herkes i\u00e7in ba\u015fucu kitab\u0131d\u0131r. Okuyun ve \u00f6\u011frenin.\u201d Clive Humby OBE, dunnhumby Kurucu Orta\u011f\u0131 ve Tesco Clubcard\u2019\u0131n Ba\u015f Mimar\u0131 Amazon d\u00fcnyan\u0131n en de\u011ferli \u015firketlerinden biri \u2013 de\u011feri Walmart, Netflix, Target, Nike ve Costco\u2019nun toplam\u0131ndan fazla. Ba\u015far\u0131s\u0131n\u0131n s\u0131rr\u0131 nedir? Bu bilgiden e-ticaret sekt\u00f6r\u00fcndeki di\u011fer \u015firketler nas\u0131l yararlanabilir? Perakende sekt\u00f6r\u00fc g\u00f6r\u00fclmemi\u015f zorluklarla kar\u015f\u0131 kar\u015f\u0131ya. Sekt\u00f6r\u00fcn tamam\u0131nda ve t\u00fcm pazarlarda perakendeciler, hayatta kalabilmek i\u00e7in i\u015f modellerini ve m\u00fc\u015fteriyle etkile\u015fime girme stratejilerini de\u011fi\u015ftiriyor. Amazon, al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131n nas\u0131l k\u00f6kten de\u011fi\u015fti\u011fi hakk\u0131nda benzersiz bilgiler sunuyor. Ba\u015ftan a\u015fa\u011f\u0131 g\u00fcncellenmi\u015f bu bask\u0131da Amazon\u2019un koronavir\u00fcs pandemisine verdi\u011fi tepki, fiziki ve dijital perakendenin birbirine yak\u0131nla\u015fmas\u0131, e-ticaret ekonomisi ve s\u00fcrd\u00fcr\u00fclebilirlik ve izlenen politikan\u0131n gelecekteki olas\u0131 sonu\u00e7lar\u0131 inceleniyor. Sekt\u00f6r\u00fcn ileri gelen perakende analizcileri taraf\u0131ndan yaz\u0131lan Amazon, \u015firketin bir numaraya do\u011fru g\u00f6r\u00fclmemi\u015f y\u00fckseli\u015finden \u00e7\u0131kar\u0131lacak dersleri ke\u015ffetmek i\u00e7in paha bi\u00e7ilmez bir kaynak. \u201cE\u011fer d\u00fc\u015fman\u0131n\u0131 tan\u0131 felsefesine inan\u0131yorsan\u0131z Amazon, her \u00e7ok kanall\u0131 perakendecinin mutlaka okumas\u0131 gereken bir kitap.\u201d Tim Mason, CEO, Eagle Eye Solutions \u201cBerg ve Knights, Amazon\u2019un i\u015fletme stratejilerinin derinlerine dal\u0131yor ve rakiplerin Amazon\u2019la birlikte varolabilmesi i\u00e7in ne yapmas\u0131 gerekti\u011fine dair bolca tavsiye veriyor.\u201d Sucharita Kodali, Forrester Research Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve Ba\u015f Analisti \u201cPerakendeciler Amazon\u2019dan gelen bu yeni tehdide nas\u0131l tepki verecek? Sadece \u00fc\u00e7 se\u00e7enekleri var: Rekabet et, teslim ol veya i\u015f birli\u011fi yap.\u201d Ruth Harrison, Thoughtworks Sanayi Alan Adlar\u0131 K\u00fcresel \u015eefi, Selfridges Eski Genel M\u00fcd\u00fcr\u00fc<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cBu kitap Amazon\u2019un bir rakip oldu\u011funu d\u00fc\u015f\u00fcnen herkes i\u00e7in ba\u015fucu kitab\u0131d\u0131r. Okuyun ve \u00f6\u011frenin.\u201d Clive Humby OBE, dunnhumby Kurucu Orta\u011f\u0131 ve Tesco Clubcard\u2019\u0131n Ba\u015f Mimar\u0131 Amazon [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-759919","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-is-bankasi-kultur-yayinlari","10":"pa_yazar-natalie-berg-miya-knights","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/759919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=759919"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=759919"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=759919"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=759919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}