Kararlar\u0131m\u0131z\u0131n as\u0131l kayna\u011f\u0131 ne? Neden sat\u0131n al\u0131yoruz? Duygular\u0131m\u0131z se\u00e7imlerimizde ne kadar etkili? Nas\u0131l oluyor da baz\u0131 insanlar etraf\u0131ndakileri \u00e7ok kolay ikna ediyor? Niye baz\u0131 reklamlar seneler ge\u00e7se bile akl\u0131m\u0131zdan \u00e7\u0131km\u0131yor? \u0130nsan beyninin alg\u0131lama, \u00f6\u011frenme ve hat\u0131rlama mekanizmalar\u0131 \u015f\u00fcphesiz ki pazarlama alan\u0131nda \u00fczerine bolca ara\u015ft\u0131rma yap\u0131lan, kafa yorulan meseleler. Fakat bu mekanizmalar yaln\u0131zca pazarlamac\u0131lar i\u00e7in de\u011fil, g\u00fcndelik hayat i\u00e7erisinde yemek yiyen, i\u015fine gidip gelen, ne sebeple olursa olsun ba\u015fkalar\u0131yla ileti\u015fime ge\u00e7en, reklamlar\u0131 g\u00f6ren, al\u0131\u015fveri\u015f yapan herkes i\u00e7in, yani hepimiz i\u00e7in \u00e7al\u0131\u015f\u0131yor. \u00c7\u00fcnk\u00fc ya\u015fad\u0131\u011f\u0131m\u0131z her g\u00fcn, irili ufakl\u0131 binlerce karar al\u0131yoruz. Peki bu esnada neyi, niye, nas\u0131l se\u00e7ti\u011fimizin ne kadar fark\u0131nday\u0131z? Uzun y\u0131llard\u0131r bu alanda dan\u0131\u015fmanl\u0131k veren Eda Ocak, ger\u00e7ek beyin \u00f6l\u00e7\u00fcm\u00fc sonu\u00e7lar\u0131na dayanan ara\u015ft\u0131rmalar\u0131ndan elde etti\u011fi bilgileri ve n\u00f6ropazarlama tecr\u00fcbesini N\u00f6ropazarlamayla Duygulara F\u0131s\u0131lda\u2019da bir araya getiriyor. \u0130ster pazarlamac\u0131 olun ister psikoloji merakl\u0131s\u0131, ister \u00e7ocuklar\u0131n\u0131 anlamak isteyen bir anne olun ister m\u00fcd\u00fcr\u00fcn\u00fc etkilemek isteyen bir beyaz yakal\u0131, bu kitapta, \u201cKe\u015fke daha \u00f6nce bilseydim!\u201d dedi\u011finiz bilin\u00e7d\u0131\u015f\u0131 dinamiklere dair yepyeni bilgilerle kar\u015f\u0131la\u015facaks\u0131n\u0131z. \u201cSize kendiniz hakk\u0131nda bilmedi\u011finiz bir bilgi vereyim: Bu kitab\u0131 okuyan hi\u00e7 kimse matkap sat\u0131n almam\u0131\u015ft\u0131r. Evet, evlerinde matkap olan sizler ve az \u00f6nce ratatataaaaa sesleriyle duvar\u0131 deldi\u011fi i\u00e7in i\u00e7inizden iyi niyetli olmayan s\u00f6zler ge\u00e7irmenize sebep olan kom\u015funuz da dahil. Kimse matkap sat\u0131n almaz. \u00c7\u00fcnk\u00fc matkap sat\u0131n almak istemez. \u0130stedi\u011fimiz matkap de\u011fil, \u00e7eyrek santimlik bir deliktir! \u2026 Alanlar, matkab\u0131n teknik \u00f6zelliklerini de\u011fil, sundu\u011fu fayday\u0131 sat\u0131n al\u0131rlar.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"
Kararlar\u0131m\u0131z\u0131n as\u0131l kayna\u011f\u0131 ne? Neden sat\u0131n al\u0131yoruz? Duygular\u0131m\u0131z se\u00e7imlerimizde ne kadar etkili? Nas\u0131l oluyor da baz\u0131 insanlar etraf\u0131ndakileri \u00e7ok kolay ikna ediyor? Niye baz\u0131 reklamlar seneler [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-759185","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mundi","10":"pa_yazar-eda-ocak","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/759185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=759185"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=759185"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=759185"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=759185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}