{"id":759121,"date":"2025-08-28T08:25:20","date_gmt":"2025-08-28T05:25:20","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/ankara-kent-imaji\/"},"modified":"2026-04-16T03:11:54","modified_gmt":"2026-04-16T00:11:54","slug":"ankara-kent-imaji","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/ankara-kent-imaji\/","title":{"rendered":"Ankara Kent \u0130maj\u0131"},"content":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde ya\u015fanan k\u00fcresel rekabetle beraber \u015fehirlerin imaj anlay\u0131\u015flar\u0131 da de\u011fi\u015fime u\u011framaktad\u0131r. T\u00fcketicilerin istek ve talepleri s\u00fcrekli de\u011fi\u015fmektedirler ve teknolojik geli\u015fmelerle birlikte ayn\u0131 f\u0131rsat\u0131 sunan \u015fehirler farkl\u0131la\u015fma aray\u0131\u015f\u0131na girmektedirler. Farkl\u0131l\u0131k yaratmak, \u015fehirlerin marka imaj\u0131n\u0131 da etkilemektedir. Yerle\u015fim yerleri, ge\u00e7mi\u015f d\u00f6nemler boyunca imajlar\u0131n\u0131 ak\u0131lda kal\u0131c\u0131 hale getirme \u00e7abas\u0131 i\u00e7erisinde olmu\u015flard\u0131r \u00e7\u00fcnk\u00fc her daim m\u00fc\u015fteri, turist, yat\u0131r\u0131mc\u0131 gibi ziyaret\u00e7ileri \u00e7ekebilmek istemi\u015flerdir.   Bu \u00e7al\u0131\u015fma, \u2018Kent \u0130maj\u0131\u2019 kavram\u0131n\u0131n kent markala\u015fmas\u0131 ve kent pazarlamas\u0131 kavramlar\u0131 a\u00e7\u0131s\u0131ndan incelenip \u00f6l\u00e7\u00fclmesi \u00fczerinedir, kentlerin nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131 anlamaya y\u00f6nelik olarak tasarlanm\u0131\u015ft\u0131r. Ankara\u2019ya ili\u015fkin davran\u0131\u015fsal niyet \u00fczerinde etkili olan kent imaj\u0131 etkenleri belirlenmi\u015ftir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde ya\u015fanan k\u00fcresel rekabetle beraber \u015fehirlerin imaj anlay\u0131\u015flar\u0131 da de\u011fi\u015fime u\u011framaktad\u0131r. T\u00fcketicilerin istek ve talepleri s\u00fcrekli de\u011fi\u015fmektedirler ve teknolojik geli\u015fmelerle birlikte ayn\u0131 f\u0131rsat\u0131 sunan \u015fehirler farkl\u0131la\u015fma<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[12767,12324],"product_tag":[],"class_list":{"0":"post-759121","1":"product","2":"type-product","3":"status-publish","5":"product_cat-kentlesme-modernlesme","6":"product_cat-sosyoloji","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-idealkent-yayincilik","10":"pa_yazar-seda-tokuroglu","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/759121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=759121"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=759121"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=759121"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=759121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}