Halkla \u0130li\u015fkiler Disiplininin Kurucusu ve Modern Amerikan Propaganda Ayg\u0131t\u0131n\u0131n Fikir Babas\u0131Siyasi d\u00fc\u015f\u00fcnce ve halkla ili\u015fkiler tarihinde \u00e7\u0131\u011f\u0131r a\u00e7t\u0131\u011f\u0131 kadar tart\u0131\u015fmal\u0131 bir \u015fahsiyet de olan Edward Bernays, \u201cr\u0131za m\u00fchendisli\u011fi\u201d olarak adland\u0131rd\u0131\u011f\u0131 kamuoyunu \u015fekillendirme ve y\u00f6nlendirme bilimsel tekni\u011fine \u00f6nc\u00fcl\u00fck etmi\u015fti. Birinci D\u00fcnya Sava\u015f\u0131 s\u0131ras\u0131nda, sava\u015f\u0131 Amerikan halk\u0131na \u201cDemokrasi i\u00e7in D\u00fcnyay\u0131 G\u00fcvenli H\u00e2le Getirmek\u201d \u015feklinde paketleyip satmak amac\u0131yla seferber edilen g\u00fc\u00e7l\u00fc propaganda ayg\u0131t\u0131 ABD Kamu Enformasyon Komitesi\u2019nin ayr\u0131lmaz bir par\u00e7as\u0131yd\u0131. Halk\u0131n demokratik ve kurumsal ba\u011flamda y\u00f6nlendirilmesinin arac\u0131 olarak propagandan\u0131n i\u00e7ten bir savunucusu olan Bernays, ABD Kamu Enformasyon Komitesi\u2019nde \u00f6\u011frendi\u011fi teknikleri, Walter Lipmann\u2019\u0131n ve day\u0131s\u0131 Sigmund Freud\u2019un fikirleriyle birle\u015ftirerek uygulam\u0131\u015ft\u0131. 1928 y\u0131l\u0131nda bomba etkisi yaratan Propaganda kitab\u0131yla Bernays, h\u00fck\u00fbmet, siyaset, sanat, bilim ve e\u011fitim d\u00e2hil olmak \u00fczere pek \u00e7ok alanda kolektif akl\u0131 disiplin alt\u0131na almak amac\u0131yla propaganday\u0131 kullanmaya d\u00f6n\u00fck son derece \u00f6ng\u00f6r\u00fcl\u00fc bir vizyon ortaya koyuyor. Bug\u00fcn bu kitab\u0131 okumak, kitlelerin \u00f6rg\u00fctl\u00fc manip\u00fclasyonu konusunda \u00e7a\u011fda\u015f h\u00fck\u00fbmetlerin ve ticari kurumlar\u0131n geldi\u011fi korkun\u00e7 durumu anlamakt\u0131r.\u201cBernays\u2019\u0131n bu \u00f6zg\u00fcn ve pratik el kitab\u0131, \u00e7a\u011fda\u015f end\u00fcstriyel kapitalist demokrasilerin en g\u00fc\u00e7l\u00fc ve etkili kurumlar\u0131ndan baz\u0131lar\u0131na dair \u00e7ok fazla fikir veriyor.\u201dNoam Chomsky\u201cKitlelerin \u00f6rg\u00fctl\u00fc al\u0131\u015fkanl\u0131klar\u0131n\u0131n ve g\u00f6r\u00fc\u015flerinin bilin\u00e7li ve ak\u0131ll\u0131ca manip\u00fclasyonu, demokratik toplumda \u00f6nemli bir unsurdur. Toplumun bu g\u00f6r\u00fcnmeyen mekanizmas\u0131n\u0131 kendi \u00e7\u0131karlar\u0131 i\u00e7in kullananlar, \u00fclkemizin ger\u00e7ek egemen g\u00fcc\u00fc olan g\u00f6r\u00fcnmez h\u00fck\u00fbmeti olu\u015ftururlar.\u201dEdward Bernays\u201cBu kitap, h\u00fck\u00fbmetin ve ticaret d\u00fcnyas\u0131n\u0131n kitleleri y\u00f6nlendirmek i\u00e7in propaganday\u0131 nas\u0131l kulland\u0131\u011f\u0131n\u0131 ara\u015ft\u0131ran ilk kitapt\u0131. \u0130lk halkla ili\u015fkiler gurusu Bernays, Birinci D\u00fcnya Sava\u015f\u0131\u2019n\u0131 iyi bir fikir gibi g\u00f6stermek i\u00e7in bir reklam kampanyas\u0131 tasarlamakla g\u00f6revli ABD Kamu Enformasyon Komitesi\u2019nden sorumluydu. \u0130\u015fler yolunda gitmi\u015fti. \u0130\u015fte Propaganda kitab\u0131nda Bernays, bu hik\u00e2yeyi t\u00fcm y\u00f6nleriyle ortaya koyuyor\u2026\u201dLibrary Journal<\/p>\n","protected":false},"excerpt":{"rendered":"
Halkla \u0130li\u015fkiler Disiplininin Kurucusu ve Modern Amerikan Propaganda Ayg\u0131t\u0131n\u0131n Fikir Babas\u0131Siyasi d\u00fc\u015f\u00fcnce ve halkla ili\u015fkiler tarihinde \u00e7\u0131\u011f\u0131r a\u00e7t\u0131\u011f\u0131 kadar tart\u0131\u015fmal\u0131 bir \u015fahsiyet de olan Edward Bernays, [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[12337],"product_tag":[],"class_list":{"0":"post-756375","1":"product","2":"type-product","3":"status-publish","5":"product_cat-politika-siyaset","6":"pa_cilt-ciltsiz","7":"pa_tur-kitap","8":"pa_yayinevi-pegasus-yayinlari","9":"pa_yazar-edward-bernays","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/756375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=756375"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=756375"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=756375"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=756375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}