Ger\u00e7ek k\u00fcrk giymek bir zamanlar zenginlik ve stat\u00fc i\u015faretiydi. \u015eimdi ise bir cehalet i\u015fareti. L\u00fcks \u00fcr\u00fcn kiralama ve ikinci el piyasas\u0131 sayesinde, bug\u00fcnlerde herkes bir Gucci kemerle dola\u015fabiliyor. Pandemi her \u015feyi alt \u00fcst etti; kurallar ba\u015ftan yaz\u0131l\u0131yor. Modern l\u00fcks markalarda uzmanla\u015fm\u0131\u015f deneyimli marka stratejisti Ana Andjelic\u2019e g\u00f6re, \u201cMarka stratejisinin gelece\u011fi g\u00f6zlerimizin \u00f6n\u00fcnde \u015fekilleniyor.\u201d Markalar\u0131n nas\u0131l davranmas\u0131 gerekti\u011fi hakk\u0131nda kafalar kar\u0131\u015f\u0131k. B\u00fcy\u00fck markalar hantall\u0131k i\u00e7indeyken k\u00fc\u00e7\u00fck markalar daha yarat\u0131c\u0131: Topluluklar\u0131n\u0131, de\u011ferlerini ve ama\u00e7lar\u0131n\u0131 harekete ge\u00e7iriyorlar. Markalar\u0131n sosyal, k\u00fclt\u00fcrel ve \u00e7evresel sermayesi, art\u0131k her zamankinden \u00f6nemli. Deneyimli stratejist Andjelic kitab\u0131nda, marka anlat\u0131n\u0131z\u0131 ve rekabet stratejinizi de\u011fi\u015ftirmek, marka sembolleri olu\u015fturmak ve yaymak, \u00fcr\u00fcn ve hizmetlerinizin hem parasal hem de ahlaki de\u011fer yaratmas\u0131n\u0131 sa\u011flamak i\u00e7in sosyal etkilerden nas\u0131l yararlanabilece\u011finizi analizler, \u00f6rnekler ve ara\u00e7lar e\u015fli\u011finde anlat\u0131yor. <\/p>\n","protected":false},"excerpt":{"rendered":"
Ger\u00e7ek k\u00fcrk giymek bir zamanlar zenginlik ve stat\u00fc i\u015faretiydi. \u015eimdi ise bir cehalet i\u015fareti. L\u00fcks \u00fcr\u00fcn kiralama ve ikinci el piyasas\u0131 sayesinde, bug\u00fcnlerde herkes bir Gucci [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-752086","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-ana-andjelic","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/752086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=752086"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=752086"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=752086"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=752086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}