K\u00e2r eden hi\u00e7bir \u015firket iflas etmemi\u015ftir.Hermann Simon, k\u00e2r etmenin bir \u015firket i\u00e7in en iyi uzun vadeli hedef olmakla kalmay\u0131p ayn\u0131 zamanda \u015firket liderinin etik sorumlulu\u011fu oldu\u011funu s\u00f6yl\u00fcyor. Ger\u00e7ek K\u00e2r kitab\u0131 arac\u0131l\u0131\u011f\u0131yla k\u00e2r\u0131 giri\u015fimcilerin, y\u00f6neticilerin ve \u015firket kurucular\u0131n\u0131n esas hedefi haline getirmeyi arzu ediyor.Yeni bir \u015firket kurmak zor de\u011fildir. As\u0131l zor olan, bu \u015firketi y\u0131llar boyunca k\u00e2rl\u0131 \u015fekilde ayakta tutabilmektir.Yeni kurulan her 10 \u015firketin dokuzu ilk \u00fc\u00e7 y\u0131l i\u00e7inde iflas ediyor. Neden? \u0130lk bak\u0131\u015fta likidite eksikli\u011fi gibi d\u00fc\u015f\u00fcn\u00fclebilir. Asl\u0131nda iflas nedeni k\u00e2r yaratma potansiyellerinin olmamas\u0131d\u0131r. Bu y\u00fczden \u015firket kurucular\u0131 k\u00e2r\u0131n sadece iyi bir \u015fey de\u011fil, gerekli bir \u015fey oldu\u011funu unutmamal\u0131… K\u00e2r, \u015firketin s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 ve varl\u0131\u011f\u0131n\u0131 devam ettirebilmesinin esas kriteri; \u015firketin temel ta\u015f\u0131 ve dayana\u011f\u0131d\u0131r.Ger\u00e7ek k\u00e2r, bir \u015firketin \u00e7al\u0131\u015fanlar\u0131na, tedarik\u00e7ilerine, alacakl\u0131lara, bankalara ve devlete kar\u015f\u0131, s\u00f6zle\u015fmelere dayanan talepleri yerine getirdi\u011finde geriye kalan geliridir. Apple gibi d\u00fcnyan\u0131n en \u00e7ok k\u00e2r eden ve en de\u011ferli 10 \u015firketi aras\u0131nda yer alan \u015firketler, toplam ekonomik k\u00e2r\u0131n (ekonomik k\u00e2r, sermaye maliyetini a\u015fan k\u00e2rd\u0131r) y\u00fczde 80\u2019ini al\u0131rlar.Harvard Business School eski dekan\u0131 Nitin Nohria\u2019n\u0131n da dedi\u011fi gibi, \u201cBir i\u015f liderinin ilk etik sorumlulu\u011fu k\u00e2r etmektir\u201d.Bu kitapta, \u00fcnl\u00fc strateji, pazarlama ve fiyatland\u0131rma uzman\u0131 Prof. Dr. Hermann Simon, k\u00e2rla ilgili kavramlara a\u00e7\u0131kl\u0131k getiriyor. Uluslararas\u0131 kar\u015f\u0131la\u015ft\u0131rmalarla \u00e7ok say\u0131da \u015firket ve sekt\u00f6r\u00fcn performans\u0131na \u0131\u015f\u0131k tutuyor ve fiyat, sat\u0131\u015f ve maliyet gibi temel k\u00e2r fakt\u00f6rlerini inceliyor. Simon, analizlerden pratik sonu\u00e7lar \u00e7\u0131kararak k\u00e2r odakl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir kurumsal y\u00f6netim i\u00e7in yol g\u00f6steriyor.Ger\u00e7ek K\u00e2r kitab\u0131, k\u00e2r\u0131n terminolojisi, k\u00e2r aray\u0131\u015f\u0131, k\u00e2r\u0131n etik boyutu, k\u00e2r\u0131n nedenleri ve k\u00e2r\u0131n ard\u0131ndaki itici g\u00fc\u00e7ler gibi k\u00e2r konusunun pek \u00e7ok ilgi \u00e7ekici y\u00f6n\u00fcn\u00fc ayd\u0131nlat\u0131yor. Kitapta yer alan, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan \u00e7ok say\u0131daki vaka \u00e7al\u0131\u015fmas\u0131 ve anlat\u0131lar, k\u00e2r\u0131n sadece ekonomik boyutuyla s\u0131n\u0131rl\u0131 olmay\u0131p duygusal bir y\u00f6n\u00fcn\u00fcn de oldu\u011funu ortaya koyuyor.K\u00e2rl\u0131l\u0131\u011f\u0131n bir i\u015fletmenin uzun vadeli sa\u011fl\u0131\u011f\u0131n\u0131 nas\u0131l g\u00fcvence alt\u0131na alabilece\u011fini g\u00f6steren bu kitap, sorumlu ve g\u00fc\u00e7l\u00fc y\u00f6neticiler ve giri\u015fimciler i\u00e7in paha bi\u00e7ilmez bir ilham kayna\u011f\u0131 ve g\u00fc\u00e7l\u00fc bir rehber\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"
K\u00e2r eden hi\u00e7bir \u015firket iflas etmemi\u015ftir.Hermann Simon, k\u00e2r etmenin bir \u015firket i\u00e7in en iyi uzun vadeli hedef olmakla kalmay\u0131p ayn\u0131 zamanda \u015firket liderinin etik sorumlulu\u011fu oldu\u011funu [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[20333,13043],"product_tag":[],"class_list":{"0":"post-750414","1":"product","2":"type-product","3":"status-publish","5":"product_cat-diger-ekonomi","6":"product_cat-ekonomi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-optimist-yayin-dagitim","10":"pa_yazar-hermann-simon","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/750414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=750414"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=750414"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=750414"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=750414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}