{"id":749977,"date":"2025-08-28T04:09:06","date_gmt":"2025-08-28T01:09:06","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/kalpten-kalbe-reklam\/"},"modified":"2026-04-16T03:03:30","modified_gmt":"2026-04-16T00:03:30","slug":"kalpten-kalbe-reklam","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/kalpten-kalbe-reklam\/","title":{"rendered":"Kalpten Kalbe Reklam"},"content":{"rendered":"<p>Benim mesle\u011fe kar\u015f\u0131 i\u015ftah\u0131m\u0131, hi\u00e7bir zaman sadece m\u00fc\u015fterinin b\u00fct\u00e7esi kabartmam\u0131\u015ft\u0131; benim mesle\u011fe kar\u015f\u0131 i\u015ftah\u0131m\u0131 insanlara dokunabilme f\u0131rsatlar\u0131 kabartm\u0131\u015ft\u0131. \u0130nsanlar\u0131 derinden anlamak, onlar\u0131n hayallerini, endi\u015felerini, hayat tarzlar\u0131n\u0131 anlamak, markan\u0131n hik\u00e2yesini anlat\u0131rken onlar\u0131n i\u00e7 d\u00fcnyalar\u0131na dokunabilmek, b\u00f6ylece onlara yaln\u0131z olmad\u0131klar\u0131n\u0131 hissettirmek, mutlu etmek ve sonucunda bir duyguda\u015fl\u0131k yaratmak. Zaten marka bunlar\u0131 yapt\u0131\u011f\u0131 zaman ba\u015far\u0131l\u0131 oluyordu.   Yazar Haluk Sicimo\u011flu, Kalpten Kalbe Reklam adl\u0131 kitab\u0131nda 35 y\u0131la varan reklamc\u0131l\u0131k deneyimini payla\u015f\u0131yor. Reklam\u0131n sadece reklam olmad\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7iziyor, \u00fcnl\u00fc markalar\u0131n ve kampanyalar\u0131n arkas\u0131ndaki hik\u00e2yeleri anlat\u0131yor, gen\u00e7 reklamc\u0131lara \u0131\u015f\u0131k tutuyor ve reklamc\u0131l\u0131\u011fa s\u0131\u011f bak\u0131\u015fa yer yer isyan ediyor. Elma Yay\u0131nevi\u2019nin yeni kitab\u0131 Kalpten Kalbe Reklam sizlerle&#8230; <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benim mesle\u011fe kar\u015f\u0131 i\u015ftah\u0131m\u0131, hi\u00e7bir zaman sadece m\u00fc\u015fterinin b\u00fct\u00e7esi kabartmam\u0131\u015ft\u0131; benim mesle\u011fe kar\u015f\u0131 i\u015ftah\u0131m\u0131 insanlara dokunabilme f\u0131rsatlar\u0131 kabartm\u0131\u015ft\u0131. \u0130nsanlar\u0131 derinden anlamak, onlar\u0131n hayallerini, endi\u015felerini, hayat tarzlar\u0131n\u0131<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,19008],"product_tag":[],"class_list":{"0":"post-749977","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-yonetim","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-elma-yayinevi","10":"pa_yazar-haluk-sicimoglu","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/749977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=749977"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=749977"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=749977"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=749977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}