{"id":749544,"date":"2025-08-28T03:58:39","date_gmt":"2025-08-28T00:58:39","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/isveren-markasi-ve-liderlik\/"},"modified":"2026-04-16T03:03:05","modified_gmt":"2026-04-16T00:03:05","slug":"isveren-markasi-ve-liderlik","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/isveren-markasi-ve-liderlik\/","title":{"rendered":"\u0130\u015fveren Markas\u0131 ve Liderlik"},"content":{"rendered":"<p>\u0130\u00e7indekiler:     1. \u0130\u015eVEREN MARKASI 1.1. Marka Kavram\u0131 1.1.1. Marka Ki\u015fili\u011fi ve Marka \u0130maj\u0131 1.1.2. Marka Sadakati 1.1.3. Marka Y\u00f6netimi 1.2. \u0130\u015fveren Markas\u0131 1.2.1. \u0130\u015fveren Marka De\u011feri 1.2.2. \u0130\u015fveren Marka \u0130maj\u0131 1.2.3. \u0130\u015fveren Marka Fark\u0131ndal\u0131\u011f\u0131 1.2.4. \u0130\u015fveren Marka Sadakati 1.2.5. \u0130\u015fveren Markas\u0131 Bile\u015fenleri 1.3. \u0130\u015fveren Markas\u0131nda \u0130nsan Kaynaklar\u0131n\u0131n Rol\u00fc 1.4. \u0130\u015fveren Marka Y\u00f6netimi Modeli 1.4.1. \u0130\u015fveren Marka De\u011ferlendirmesi 1.4.2. \u0130\u015fveren Marka Kimli\u011finin Tan\u0131mlanmas\u0131 1.4.3. \u00c7al\u0131\u015fan De\u011fer \u00d6nermesinin Olu\u015fturulmas\u0131 1.4.4. Konumland\u0131rma 1.4.5. Uygulama 1.5. \u0130\u015fveren Markala\u015fmas\u0131n\u0131n Yararlar\u0131 2. L\u0130DERL\u0130K 2.1. Liderlik Kavram\u0131 2.1.1. Liderlik ve Y\u00f6netim 2.2. Liderlik Yakla\u015f\u0131mlar\u0131 (Teorileri) 2.2.1. Liderlikte Geleneksel Yakla\u015f\u0131mlar 2.2.1.1. \u00d6zellikler Yakla\u015f\u0131m\u0131 2.2.1.2. Davran\u0131\u015fsal Yakla\u015f\u0131m 2.2.1.2.1. Ohio-State \u00dcniversitesi Liderlik Ara\u015ft\u0131rmas\u0131 2.2.1.2.2. Michigan \u00dcniversitesi Ara\u015ft\u0131rmas\u0131 2.2.1.2.3. R. Blake ve Mouton Y\u00f6netim Bi\u00e7imi Izgaras\u0131 2.2.1.2.4. McGregor\u2019un X-Y Kuram\u0131 2.2.1.2.5. Likert Sistem 4 Modeli 2.2.1.3. Durumsal Liderlik Yakla\u015f\u0131mlar\u0131 2.2.1.3.1. Fiedler\u2019in Etkin Liderlik Teorisi 2.2.1.3.2. Yol- Ama\u00e7 Teorisi 2.2.1.3.3. Vroom, Yetton ve Jago\u2019nun Normatif Karar Modeli 2.2.1.3.4. Hersey-Blanchard\u2019\u0131n Durumsal Liderlik Yakla\u015f\u0131m\u0131 2.2.2. Liderlikte G\u00fcncel Yakla\u015f\u0131mlar 2.2.2.1. Transformasyonel (d\u00f6n\u00fc\u015f\u00fcmc\u00fc) Liderlik 2.2.2.2. Transaksiyonel (Etkile\u015fimci) Liderlik 2.2.2.3. Karizmatik Liderlik 2.2.2.4. Otantik Liderlik 2.2.2.5. Lider \u00dcye Etkile\u015fimi Teorisi 2.2.2.6. Etik Liderlik 2.2.2.7. Sosyal \u00d6\u011frenme Kuram\u0131na Dayal\u0131 Liderlik 2.2.2.8. Psikodinamik Liderlik Yakla\u015f\u0131m\u0131 2.2.2.9. Hizmetk\u00e2r Liderlik 2.2.2.10. Vizyoner liderlik 2.2.2.11. Stratejik Liderlik 2.3. Lider Davran\u0131\u015f Bi\u00e7imleri 2.3.1. Otokratik Liderlik 2.3.2. Demokratik Kat\u0131l\u0131mc\u0131 Liderlik 2.3.3. Tam Serbestlik Sa\u011flayan Liderlik (Laissez-faire liderler) 2.3.4. G\u00fc\u00e7lendirici Liderlik 2.4. Etkili Liderlik 3.1. Etkili Liderlik ve \u0130\u015fveren Markas\u0131 \u0130li\u015fkisi <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u00e7indekiler: 1. \u0130\u015eVEREN MARKASI 1.1. Marka Kavram\u0131 1.1.1. Marka Ki\u015fili\u011fi ve Marka \u0130maj\u0131 1.1.2. Marka Sadakati 1.1.3. Marka Y\u00f6netimi 1.2. \u0130\u015fveren Markas\u0131 1.2.1. \u0130\u015fveren Marka De\u011feri<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,14381],"product_tag":[],"class_list":{"0":"post-749544","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-isletme-muhasebe-maliye","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-gazi-kitabevi","10":"pa_yazar-emine-karakaplan-ozer","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/749544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=749544"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=749544"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=749544"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=749544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}