{"id":749313,"date":"2025-08-28T03:53:02","date_gmt":"2025-08-28T00:53:02","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/101-derste-reklamcilik\/"},"modified":"2026-04-16T03:03:00","modified_gmt":"2026-04-16T00:03:00","slug":"101-derste-reklamcilik","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/101-derste-reklamcilik\/","title":{"rendered":"101 Derste Reklamc\u0131l\u0131k"},"content":{"rendered":"<p>\u0130yi bir reklam, k\u00f6t\u00fc bir \u00fcr\u00fcn\u00fcn ba\u015f\u0131na gelebilecek en k\u00f6t\u00fc \u015feydir.   101 Derste Reklamc\u0131l\u0131k t\u00fcketici psikolojisi, medya, hedef kitle belirleme, yarat\u0131c\u0131l\u0131k ve tasar\u0131m hakk\u0131nda k\u0131sa ve \u00f6z bilgiler sunarak bir dizi k\u0131\u015fk\u0131rt\u0131c\u0131 soruya \u0131\u015f\u0131k tutuyor: Reklamlar\u0131n yar\u0131s\u0131 neden ba\u015far\u0131s\u0131z olmaya mahk\u00fbmdur? Bir reklam kampanyas\u0131 nas\u0131l d\u00fcnyan\u0131n en \u00f6nemli i\u00e7 sava\u015flar\u0131ndan birini durdurmaya yaram\u0131\u015ft\u0131r? Restoran men\u00fclerinde kategori ba\u015f\u0131na ka\u00e7 tane se\u00e7enek olmal\u0131d\u0131r? \u0130nsanlar neden propagandaya kanar?  Ak\u0131ll\u0131ca bir slogan veya reklam metni nas\u0131l yaz\u0131l\u0131r?   Deneyimli bir reklam y\u00f6neticisi ve e\u011fitmeni taraf\u0131ndan kaleme al\u0131nan bu kitapta \u00f6\u011frencilerin, reklam kampanyas\u0131 haz\u0131rlaman\u0131n yeni yollar\u0131n\u0131 arayanlar\u0131n ve markalar\u0131n\u0131n bilinirli\u011fini art\u0131rmak isteyen k\u00fc\u00e7\u00fck i\u015fletme sahiplerinin \u00f6\u011frenece\u011fi \u00e7ok \u015fey var.     \u201c\u0130nsanlara ne istediklerini sorsayd\u0131m, daha h\u0131zl\u0131 atlara sahip olmak istediklerini s\u00f6ylerlerdi.\u201d                                                                             \u2013Henry Ford <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130yi bir reklam, k\u00f6t\u00fc bir \u00fcr\u00fcn\u00fcn ba\u015f\u0131na gelebilecek en k\u00f6t\u00fc \u015feydir. 101 Derste Reklamc\u0131l\u0131k t\u00fcketici psikolojisi, medya, hedef kitle belirleme, yarat\u0131c\u0131l\u0131k ve tasar\u0131m hakk\u0131nda k\u0131sa ve<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17492],"product_tag":[],"class_list":{"0":"post-749313","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-pazarlama-satis-reklam","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-say-yayinlari","10":"pa_yazar-tracy-arrington-matthew-frederick","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/749313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=749313"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=749313"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=749313"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=749313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}