{"id":747363,"date":"2025-08-28T03:04:43","date_gmt":"2025-08-28T00:04:43","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/beyindeki-ikna-kodu\/"},"modified":"2026-04-16T03:00:00","modified_gmt":"2026-04-16T00:00:00","slug":"beyindeki-ikna-kodu","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/beyindeki-ikna-kodu\/","title":{"rendered":"Beyindeki \u0130kna Kodu"},"content":{"rendered":"<p>Bilim insanlar\u0131, akademisyenler ve ara\u015ft\u0131rmac\u0131lar bug\u00fcne dek ikna ba\u015fl\u0131\u011f\u0131nda say\u0131s\u0131z teori geli\u015ftirdi. Ancak dikkat \u00e7ekemeyen, insanlar\u0131 harekete ge\u00e7iremeyen, t\u00fcketiciyi motive edemeyen reklam kampanyalar\u0131na h\u00e2l\u00e2 b\u00fcy\u00fck kaynaklar harcan\u0131yor. Dr. Christophe Morin ve Patrick Renvoise, elinizdeki kitapta n\u00f6robilim, medya psikolojisi ve davran\u0131\u015f ekonomisi alanlar\u0131ndaki en yeni ara\u015ft\u0131rmalara dayal\u0131 ilk kapsaml\u0131 ikna modelini sunuyor. Nobel \u00f6d\u00fcll\u00fc iktisat\u00e7\u0131lar Daniel Kahneman ve Richard Thaler\u2019in a\u00e7t\u0131\u011f\u0131 yolda ilerleyen yazarlar, insanlara verdi\u011fimiz mesajlar\u0131n ikna s\u00fcrecinde h\u00e2kim rol oynayan ilkel beyne ula\u015fmas\u0131 gerekti\u011fini ortaya koyuyor. Beyindeki \u0130kna Kodu ile en yeni bilimsel bulgulara dayal\u0131, ba\u015far\u0131s\u0131 kan\u0131tlanm\u0131\u015f ve basit bir s\u00fcre\u00e7 sayesinde s\u0131ra d\u0131\u015f\u0131 bir ikna ustas\u0131 olman\u0131n yollar\u0131n\u0131 \u00f6\u011freneceksiniz. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bilim insanlar\u0131, akademisyenler ve ara\u015ft\u0131rmac\u0131lar bug\u00fcne dek ikna ba\u015fl\u0131\u011f\u0131nda say\u0131s\u0131z teori geli\u015ftirdi. Ancak dikkat \u00e7ekemeyen, insanlar\u0131 harekete ge\u00e7iremeyen, t\u00fcketiciyi motive edemeyen reklam kampanyalar\u0131na h\u00e2l\u00e2 b\u00fcy\u00fck kaynaklar<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-747363","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-christophe-morin-patrick-renvoise","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/747363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=747363"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=747363"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=747363"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=747363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}