Siyasal ileti\u015fim kavram\u0131 o denli geni\u015f kullan\u0131m alan\u0131na sahiptir ki, g\u00fcndelik ya\u015fam\u0131m\u0131zda hepimizin dilinde yer bulan se\u00e7im kampanyalar\u0131, se\u00e7men davran\u0131\u015f\u0131, siyasal reklam gibi \u00f6nemli unsurlar\u0131 i\u00e7erisinde bar\u0131nd\u0131rmaktad\u0131r. Bu kitap, modern demokratik toplumlar\u0131n en \u00f6nemli kavramlar\u0131ndan biri olan siyasal ileti\u015fimi, \u00e7ok y\u00f6nl\u00fc do\u011fas\u0131 i\u00e7erisinde tart\u0131\u015fmay\u0131 ama\u00e7lamaktad\u0131r. B\u00f6yle \u00e7e\u015fitli anlamlar\u0131 olan bir kavram\u0131n kuramsal d\u00fczeyde yerli yerine oturtulmadan geni\u015f bir perspektifte tart\u0131\u015f\u0131lmas\u0131 zordur. Bu sebeple \u00e7al\u0131\u015fmada, siyasal ileti\u015fim, i\u00e7inde geli\u015fip b\u00fcy\u00fcd\u00fc\u011f\u00fc demokrasi kavram\u0131n\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131 olarak ele al\u0131nmakta ve bar\u0131nd\u0131rd\u0131\u011f\u0131 pek \u00e7ok unsuru a\u00e7\u0131klayabilmek ad\u0131na nicel ve nitel \u00e7al\u0131\u015fmalar\u0131 dahil eden geni\u015f kapsaml\u0131 bir tart\u0131\u015fma y\u00fcr\u00fct\u00fclmektedir. Siyasal ileti\u015fim kavram\u0131n\u0131 geni\u015f anlamlar\u0131 i\u00e7erisinde tart\u0131\u015fma amac\u0131yla yola \u00e7\u0131kan bu kitapta, okuyucu \u015fu unsurlar hakk\u0131nda bilgi sahibi olabilecektir: siyasal ileti\u015fim, modern se\u00e7im kampanyalar\u0131, devaml\u0131 kampanyac\u0131l\u0131k, siyasal reklam, se\u00e7men davran\u0131\u015f\u0131, yeni medya ve siyasal ileti\u015fim. Ayn\u0131 zamanda bu kavramlar\u0131n T\u00fcrkiye\u2019deki geli\u015fimi ve temel \u00f6zellikleri de kitapta yer almaktad\u0131r… <\/p>\n","protected":false},"excerpt":{"rendered":"
Siyasal ileti\u015fim kavram\u0131 o denli geni\u015f kullan\u0131m alan\u0131na sahiptir ki, g\u00fcndelik ya\u015fam\u0131m\u0131zda hepimizin dilinde yer bulan se\u00e7im kampanyalar\u0131, se\u00e7men davran\u0131\u015f\u0131, siyasal reklam gibi \u00f6nemli unsurlar\u0131 i\u00e7erisinde [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15983,13488],"product_tag":[],"class_list":{"0":"post-746969","1":"product","2":"type-product","3":"status-publish","5":"product_cat-iletisim-ve-medya","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-utopya-yayinevi","10":"pa_yazar-kenan-demirci","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/746969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=746969"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=746969"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=746969"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=746969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}