Gelece\u011fin \u015firketlerini yaratmak i\u00e7in tempolu bir yolculu\u011fa haz\u0131r m\u0131s\u0131n\u0131z? Hande Demirel\u2019in, televizyonda yapt\u0131\u011f\u0131 KOB\u0130 Destek program\u0131ndaki s\u00f6yle\u015filerden, tart\u0131\u015fmalardan ve bunlar \u00fczerine yapt\u0131\u011f\u0131 ara\u015ft\u0131rma ve \u00e7al\u0131\u015fmalardan yola \u00e7\u0131karak yazd\u0131\u011f\u0131 bu kitap ba\u015fta KOB\u0130\u2019ler olmak \u00fczere her kesimden \u015firket sahipleri ve y\u00f6neticileri i\u00e7in bir rehber olmu\u015f. Yaln\u0131zca \u015firket sahipleri veya y\u00f6neticilerinin de\u011fil herkesin okumas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Dr. Mahfi E\u011filmez \u00dclkemizin \u00fcretim ve i\u015f yapma k\u00fclt\u00fcr\u00fcn\u00fc gelece\u011fe ta\u015f\u0131yan KOB\u0130\u2019lerimizin, yeniliklere adapte olabilmesi i\u00e7in d\u00f6n\u00fc\u015f\u00fcme y\u00f6nelik entelekt\u00fcel ve finansal sermayeye eri\u015fimi, kurumsal y\u00f6netim anlay\u0131\u015f\u0131n\u0131 g\u00fc\u00e7lendirecek bilgi ve veriye ula\u015fmas\u0131 kritik \u00f6nem ta\u015f\u0131yor. KOB\u0130\u2019lerin potansiyellerine ve gelece\u011fine y\u00f6nelik \u00f6nemli \u00e7al\u0131\u015fmalar yapan Hande Demirel\u2019in, KOB\u0130\u2019lerin geli\u015fim yolculu\u011funu kurumsal y\u00f6netimden inovasyona ve s\u00fcrd\u00fcr\u00fclebilirli\u011fe kadar geni\u015f bir yelpazede ele alan bu eseri, t\u00fcm i\u015fletmelerin yararlanabilece\u011fi kapsaml\u0131 bir rehber niteli\u011finde. Orhan Turan Bu kitap ekonomimizin lokomotifleri olan KOB\u0130\u2019leri, finansal okuryazarl\u0131\u011f\u0131n temellerini, kurumsalla\u015fmay\u0131, iyi bir y\u00f6netici olman\u0131n ana unsurlar\u0131n\u0131 \u00e7ok ba\u015far\u0131l\u0131 bir kurgu ile anlat\u0131yor. Hande Demirel m\u00fcthi\u015f birikimiyle, konuyla ilgilenenlere, gen\u00e7 giri\u015fimcilere ve gelece\u011fin y\u00f6neticilerine mutlaka okunmas\u0131 gereken \u00e7ok de\u011ferli bir rehber kitap haz\u0131rlam\u0131\u015f. Prof. Dr. Erhan Aslano\u011flu Kobilerle ilgili zaman zaman g\u00fcndeme getirilen t\u00fcm zafiyetlerin yan\u0131 s\u0131ra \u00e7\u00f6z\u00fcmlerin de \u00f6nerilmesi, dikkate ve takdire de\u011fer bir yakla\u015f\u0131m tarz\u0131. Hande Demirel\u2019in kendisinin de belirtti\u011fi gibi bu kitaptakiler in\u015fallah zihinlerde kalmaz, uygulamaya da ge\u00e7er. Pandemi d\u00f6neminde anla\u015f\u0131ld\u0131\u011f\u0131 gibi \u015firketlerimizin hepsi, irili ufakl\u0131, KOB\u0130 ya da b\u00fcy\u00fck fark etmez, milli de\u011ferlerimiz ve varl\u0131\u011f\u0131m\u0131zd\u0131r. Onlar\u0131n iyi performans g\u00f6stermesi toplumumuzun faydas\u0131nad\u0131r. Ziya Akkurt <\/p>\n","protected":false},"excerpt":{"rendered":"
Gelece\u011fin \u015firketlerini yaratmak i\u00e7in tempolu bir yolculu\u011fa haz\u0131r m\u0131s\u0131n\u0131z? Hande Demirel\u2019in, televizyonda yapt\u0131\u011f\u0131 KOB\u0130 Destek program\u0131ndaki s\u00f6yle\u015filerden, tart\u0131\u015fmalardan ve bunlar \u00fczerine yapt\u0131\u011f\u0131 ara\u015ft\u0131rma ve \u00e7al\u0131\u015fmalardan yola [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-746736","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-destek-yayinlari","10":"pa_yazar-hande-demirel","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/746736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=746736"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=746736"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=746736"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=746736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}