\u015eirketler k\u00e2r etmek i\u00e7in mi de\u011fer yaratmak i\u00e7in mi vard\u0131r? \u00c7\u0131\u011f\u0131r a\u00e7an bu kitab\u0131nda Prof. Alex Edmans ikisi aras\u0131nda bir se\u00e7im yap\u0131lmas\u0131 gerekmedi\u011fini anlat\u0131yor. Farkl\u0131 sekt\u00f6rlerden ve \u00fclkelerden \u00f6rnekler vererek, de\u011fer yaratmay\u0131 ama\u00e7layan \u015firketlerin uzun vadede tutarl\u0131 bir bi\u00e7imde daha ba\u015far\u0131l\u0131 oldu\u011funu g\u00f6steriyor. Ancak de\u011fer yaratmak isteyen \u015firketler g\u00fc\u00e7 kararlar vermek zorundad\u0131r. Alex Edmans ama\u00e7lar\u0131n\u0131 ger\u00e7ekle\u015ftirmek ve engelleri a\u015fmak isteyen \u015firket liderleri i\u00e7in bir yol haritas\u0131 sunuyor. Yat\u0131r\u0131mc\u0131lara hangi \u015firketlerin toplum ve hissedarlar i\u00e7in de\u011fer yaratabileceklerini anlamalar\u0131 i\u00e7in ipu\u00e7lar\u0131 veriyor. Ayr\u0131ca s\u0131radan vatanda\u015flar\u0131n daha iyi bir d\u00fcnya yaratmak i\u00e7in i\u015fletmeleri nas\u0131l etkileyebileceklerini anlat\u0131yor. \u201cProfes\u00f6r Alex Edmans Pastay\u0131 B\u00fcy\u00fct adl\u0131 derinlikli yeni kitab\u0131nda bir i\u015fletmenin para kazanmas\u0131 i\u00e7in ba\u015fkalar\u0131n\u0131n zarar etmesi gerekmedi\u011fini ileri s\u00fcr\u00fcyor. Edmans ba\u015fl\u0131ca amac\u0131 toplum i\u00e7in de\u011fer yaratmak olan bir i\u015f anlay\u0131\u015f\u0131n\u0131 savunuyor.\u201d \u2015 Economist \u201cPastay\u0131 B\u00fcy\u00fct \u015firketlere hem k\u00e2r hem de de\u011fer yaratma olana\u011f\u0131 veren \u00f6nc\u00fc bir yakla\u015f\u0131m\u0131, \u00e7ok say\u0131da sekt\u00f6r ve \u00fclkeyi kapsayan titiz kan\u0131tlar e\u015fli\u011finde sunuyor. Hangi yat\u0131r\u0131mlara y\u00f6nelmek gerekti\u011fini s\u00f6yleyen bir eylem \u00e7er\u00e7evesi getiriyor ve engellerin nas\u0131l a\u015f\u0131laca\u011f\u0131n\u0131 g\u00f6steriyor. \u015eirketler bunu uygulayarak hem yat\u0131r\u0131mc\u0131lara k\u00e2r sa\u011flayabilir hem de topluma de\u011fer sunabilir.\u201d \u2015 CEO Today<\/p>\n","protected":false},"excerpt":{"rendered":"
\u015eirketler k\u00e2r etmek i\u00e7in mi de\u011fer yaratmak i\u00e7in mi vard\u0131r? \u00c7\u0131\u011f\u0131r a\u00e7an bu kitab\u0131nda Prof. Alex Edmans ikisi aras\u0131nda bir se\u00e7im yap\u0131lmas\u0131 gerekmedi\u011fini anlat\u0131yor. Farkl\u0131 sekt\u00f6rlerden [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[14841,13043],"product_tag":[],"class_list":{"0":"post-746546","1":"product","2":"type-product","3":"status-publish","5":"product_cat-arastirma-inceleme-kuram","6":"product_cat-ekonomi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-ceo-plus","10":"pa_yazar-alex-edmans","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/746546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=746546"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=746546"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=746546"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=746546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}