1 Numaral\u0131 \u0130\u015f Stratejisi \u015eimdi Her Zamankinden Daha \u00d6nemli! D\u00fcnyan\u0131n en \u00e7ok satan, 2022 itibar\u0131yla 4 milyondan fazla okuyucuya ula\u015fan, Amazon\u2019un en eski \u201cPazarlama \u00c7ok Satanlar\u201d m\u00fcdavimi Konumland\u0131rma \u015fimdi temel ve yeni t\u00fcm prensipleri i\u00e7erecek \u015fekilde geli\u015ftirilmi\u015f, d\u00fcnyadan ve T\u00fcrkiye\u2019den en g\u00fcncel vakalar eklenmi\u015f 21. Y\u00fczy\u0131l versiyonuyla kar\u015f\u0131n\u0131zda\u2026 Konumland\u0131rma bir d\u00fc\u015f\u00fcnce felsefesi olarak i\u015f, pazarlama ve marka d\u00fcnyas\u0131nda bir devrim yaratm\u0131\u015ft\u0131r.\u201cKonumland\u0131rma\u201d kelimesi, ortaya at\u0131ld\u0131\u011f\u0131ndan bu yana ge\u00e7en 50 y\u0131l i\u00e7inde \u00e7o\u011fu \u015firketin strateji d\u00f6k\u00fcman\u0131nda yerini alm\u0131\u015ft\u0131r. Ancak en \u00f6nemli nokta h\u00e2l\u00e2 g\u00f6zden ka\u00e7\u0131r\u0131l\u0131yor\u2026 Kendilerini sadece k\u00e2\u011f\u0131t \u00fczerinde konumland\u0131r\u0131yorlar. \u201cBa\u015far\u0131, \u015firketiniz, markan\u0131z ya da \u00fcr\u00fcn\u00fcn\u00fcz ile ilgili de\u011fildir… Zihinde bir alg\u0131y\u0131 sahiplenmek ile ilgilidir.\u201d \u2013Al Ries \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn rakipten daha iyi olmas\u0131 veya fiyat\u0131n\u0131n uygun olmas\u0131 sat\u0131n al\u0131naca\u011f\u0131 anlam\u0131na gelmez\u2026Aslolan zihinde olu\u015fan alg\u0131d\u0131r. Zihne girmenin, bir konumu sahiplenmenin ve on y\u0131llarca hat\u0131rlanman\u0131n prensipleri h\u00e2l\u00e2 b\u00fcy\u00fck \u00e7o\u011funluk i\u00e7in muamma. 20. y\u00fczy\u0131lda stratejik konumland\u0131rma prensiplerini dikkate almayanlar bunun bedelini er ya da ge\u00e7 \u00f6dediler. Rekabetin iyice k\u0131z\u0131\u015ft\u0131\u011f\u0131, her t\u00fcrl\u00fc krizin global boyutlara ula\u015ft\u0131\u011f\u0131 21. y\u00fczy\u0131lda ise bu prensipleri g\u00f6z ard\u0131 etmenin telafisi yok. <\/p>\n","protected":false},"excerpt":{"rendered":"
1 Numaral\u0131 \u0130\u015f Stratejisi \u015eimdi Her Zamankinden Daha \u00d6nemli! D\u00fcnyan\u0131n en \u00e7ok satan, 2022 itibar\u0131yla 4 milyondan fazla okuyucuya ula\u015fan, Amazon\u2019un en eski \u201cPazarlama \u00c7ok Satanlar\u201d [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-745814","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-the-kitap","10":"pa_yazar-kolektif","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/745814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=745814"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=745814"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=745814"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=745814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}