1984\u2019te Harvard\u2019da Neler \u00d6\u011fretilmez\u2019in yay\u0131mlanmas\u0131yla d\u00fcnya, Mark H. McCormack\u2019in i\u015f d\u00fcnyas\u0131nda fark yaratacak i\u00e7g\u00f6r\u00fcler sunan \u00e7\u0131\u011f\u0131r a\u00e7\u0131c\u0131 kavram\u0131 sokak zek\u00e2s\u0131yla tan\u0131\u015ft\u0131. McCormack 2003\u2019te \u00f6ld\u00fc ama fikirleri ve felsefesi ya\u015famaya devam ediyor. Harvard\u2019\u0131n \u00d6tesinde onu tan\u0131yan, onunla birlikte \u00e7al\u0131\u015fan ve ondan etkilenen insanlarla yap\u0131lan r\u00f6portajlara dayanan yeni bir sokak zek\u00e2s\u0131 derlemesiyle McCormack\u2019in dehas\u0131na sayg\u0131 duru\u015funda bulunuyor. \u0130\u015f, medya ve spor d\u00fcnyas\u0131ndaki pek \u00e7ok ki\u015fiden olu\u015fan bir kadro bize, insanlar\u0131 y\u00f6netme ve onlarla ili\u015fkiler kurma konusundaki tavsiyelerden en iyi m\u00fczakere ipu\u00e7lar\u0131na ve bir i\u015fi nas\u0131l b\u00fcy\u00fctece\u011finize kadar \u00e7e\u015fitli konularda McCormack\u2019in nas\u0131l fark yaratt\u0131\u011f\u0131n\u0131 ve k\u00fc\u00e7\u00fck f\u0131r\u00e7a darbelerinin nas\u0131l b\u00fcy\u00fck de\u011fi\u015fimler yaratabilece\u011fini g\u00f6steriyor. Bu kitapla, bir anla\u015fma \u00e7\u0131kmaza girdi\u011finde sinirlerinize h\u00e2kim olman\u0131n neden faydal\u0131 oldu\u011funu, spor d\u00fcnyas\u0131n\u0131n rit\u00fcellerinin ve rutinlerinin i\u015f hayat\u0131nda da nas\u0131l i\u015fleyebilece\u011fini ve 3×5 not kartlar\u0131n\u0131n ba\u015far\u0131ya ula\u015fmada nas\u0131l katk\u0131da bulunabilece\u011fini \u00f6\u011freneceksiniz. Harvard\u2019\u0131n \u00d6tesinde hem spor pazarlama end\u00fcstrisini icat eden adam\u0131n sevgi dolu bir vasiyeti hem de orijinal Harvard\u2019da Neler \u00d6\u011fretilmez kitab\u0131n\u0131n de\u011ferli bir ard\u0131l\u0131 olurken, kendi i\u015f anlay\u0131\u015flar\u0131n\u0131 ve pratiklerini geli\u015ftirmek isteyenler i\u00e7in de yeni nesil sokak zek\u00e2s\u0131n\u0131 ortaya koyuyor. \u201cTart\u0131\u015fmas\u0131z spor pazarlamas\u0131n\u0131n kral\u0131.\u201d \u2013BBC Sport <\/p>\n","protected":false},"excerpt":{"rendered":"
1984\u2019te Harvard\u2019da Neler \u00d6\u011fretilmez\u2019in yay\u0131mlanmas\u0131yla d\u00fcnya, Mark H. McCormack\u2019in i\u015f d\u00fcnyas\u0131nda fark yaratacak i\u00e7g\u00f6r\u00fcler sunan \u00e7\u0131\u011f\u0131r a\u00e7\u0131c\u0131 kavram\u0131 sokak zek\u00e2s\u0131yla tan\u0131\u015ft\u0131. McCormack 2003\u2019te \u00f6ld\u00fc ama fikirleri [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-745813","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-the-kitap","10":"pa_yazar-mark-h-mccormack","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/745813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=745813"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=745813"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=745813"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=745813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}