\u2026\u00dcr\u00fcnleri, yapt\u0131klar\u0131 \u015feyler i\u00e7in sat\u0131n almay\u0131z. Onlar\u0131, geldikleri anlam i\u00e7in sat\u0131n al\u0131r\u0131z\u2026 T\u00fcketiciler de\u011fi\u015fiyor ve \u00e7e\u015fitleniyor ama onlar\u0131 tan\u0131mlamak i\u00e7in kullan\u0131lan pazarlama kategorileri ayn\u0131 kal\u0131yor. Oysa yeni nesil t\u00fcketicilerle ileti\u015fim kurman\u0131n yeni yollar\u0131n\u0131n bulunmas\u0131 gerekiyor. Erkek ya da kad\u0131n, i\u015f ya da oyun, \u00e7evrimi\u00e7i ya da \u00e7evrimd\u0131\u015f\u0131\u2026 Modern t\u00fcketiciler geleneksel s\u0131n\u0131rlara meydan okuduk\u00e7a ve birden \u00e7ok alt k\u00fclt\u00fcr\u00fcn \u00fcyeleri olarak tan\u0131mland\u0131k\u00e7a, bu ve di\u011fer pazar kategorileri ge\u00e7erlili\u011fini yitiriyor. Yeni Bukalemunlar bu yeni nesille nas\u0131l etkile\u015fime ge\u00e7ilece\u011fini ve rekabette nas\u0131l \u00f6ne \u00e7\u0131k\u0131laca\u011f\u0131n\u0131 ortaya koyuyor. Pazarlama profes\u00f6r\u00fc ve end\u00fcstri dan\u0131\u015fman\u0131 olan Michael R. Solomon, pazarlamac\u0131lar\u0131 geleneksel kategorilerin \u00f6tesine ge\u00e7meye ve t\u00fcketicilerle bir pazar segmenti yerine bireyler olarak ileti\u015fim kurmaya y\u00f6nlendiriyor. Tarih, veri, deneyim ve \u00f6rnekleri birle\u015ftiren Yeni Bukalemunlar \u015fimdi ve gelecekte t\u00fcketicilere hitap eden \u00fcr\u00fcn ve hizmetler sunmak isteyen her pazarlamac\u0131 (veya okuyucu) i\u00e7in ger\u00e7ek bir ba\u015fucu kayna\u011f\u0131. <\/p>\n","protected":false},"excerpt":{"rendered":"
\u2026\u00dcr\u00fcnleri, yapt\u0131klar\u0131 \u015feyler i\u00e7in sat\u0131n almay\u0131z. Onlar\u0131, geldikleri anlam i\u00e7in sat\u0131n al\u0131r\u0131z\u2026 T\u00fcketiciler de\u011fi\u015fiyor ve \u00e7e\u015fitleniyor ama onlar\u0131 tan\u0131mlamak i\u00e7in kullan\u0131lan pazarlama kategorileri ayn\u0131 kal\u0131yor. Oysa [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-745812","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-the-kitap","10":"pa_yazar-michael-r-solomon","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/745812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=745812"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=745812"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=745812"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=745812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}