K\u00f6kleri iki y\u00fcz y\u0131ll\u0131k Osmanl\u0131-T\u00fcrk modernle\u015fme s\u00fcrecinin ba\u015flang\u0131c\u0131na dayanan ve siyaset gelene\u011finde bulunan devaml\u0131l\u0131k ve kopukluk, g\u00fcn\u00fcm\u00fczde yeni renkler, bi\u00e7imler ve tarzlarla ortaya \u00e7\u0131k\u0131yor. \u0130\u00e7inde bulundu\u011fumuz tarihsel d\u00f6nemin t\u00fcm etkileri \u00fclkemizde de kendini her alanda hissettiriyor. Postmodern siyaset ve pazarlamay\u0131 geni\u015f bir yelpaze i\u00e7inde ele al\u0131p yorumlama ve anlamland\u0131rma ihtiyac\u0131 duyuluyor. \u00c7eli\u015fkiler, ini\u015f ve \u00e7\u0131k\u0131\u015flar, z\u0131tl\u0131klar, ak\u0131\u015fkanl\u0131klar, belirsizlik ve bilinmezlikler ta\u015f\u0131yan yeni tarz siyaset pazarlamas\u0131n\u0131n g\u00fcn\u00fcm\u00fczdeki g\u00f6r\u00fcn\u00fcm\u00fc nedir? Bug\u00fcn \u00e7ok daha bulan\u0131k ve puslu g\u00fcnlerin ya\u015fand\u0131\u011f\u0131, eski ger\u00e7eklerin da\u011f\u0131ld\u0131\u011f\u0131, t\u00fcm ya\u015fananlar\u0131n hayal mi, ger\u00e7ek mi yoksa her ikisi de mi oldu\u011funun yan\u0131t\u0131n\u0131n verilemedi\u011fi bir ortamda, bu manzaradan \u00e7\u0131kar\u0131labilecek siyaset ve pazarlama uygulamalar\u0131 \u015f\u00fcphesiz ki kendini g\u00f6steriyor. Postmodern perspektiften bak\u0131nca, siyaset alan\u0131n\u0131n ve pazarlaman\u0131n bir arada nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fc ve bunlar\u0131n ne t\u00fcr bir yol haritas\u0131 \u00e7\u0131karaca\u011f\u0131 sorular\u0131na verilecek cevaplar, siyaset\u00e7iler dahil olmak \u00fczere t\u00fcm payda\u015flar ve se\u00e7menler i\u00e7in \u00f6nem kazan\u0131yor. \u00d6n\u00fcm\u00fczdeki se\u00e7imde, hem siyaset hem de siyaset pazarlamas\u0131 a\u00e7\u0131s\u0131ndan ne gibi olu\u015fumlar ve de\u011fi\u015fimler etki alan\u0131 yaratacak? Hangi ayaklara yaslanarak siyasal pazarlama s\u00fcreci y\u00f6netilecek? Postmodern Siyaset Pazarlamas\u0131, bahsi ge\u00e7en konular ve sorular \u00f6zelinde ele\u015ftirel tart\u0131\u015fmaya bir zemin haz\u0131rlayarak, okuyucuyu siyaset ve pazarlama ekseninde yeni kavray\u0131\u015flar ve uygulamalarla tan\u0131\u015ft\u0131r\u0131yor. <\/p>\n","protected":false},"excerpt":{"rendered":"
K\u00f6kleri iki y\u00fcz y\u0131ll\u0131k Osmanl\u0131-T\u00fcrk modernle\u015fme s\u00fcrecinin ba\u015flang\u0131c\u0131na dayanan ve siyaset gelene\u011finde bulunan devaml\u0131l\u0131k ve kopukluk, g\u00fcn\u00fcm\u00fczde yeni renkler, bi\u00e7imler ve tarzlarla ortaya \u00e7\u0131k\u0131yor. \u0130\u00e7inde bulundu\u011fumuz [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13059,12337],"product_tag":[],"class_list":{"0":"post-745310","1":"product","2":"type-product","3":"status-publish","5":"product_cat-diger-politika-siyaset","6":"product_cat-politika-siyaset","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-the-kitap","10":"pa_yazar-yavuz-odabasi","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/745310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=745310"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=745310"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=745310"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=745310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}