Apple-Android teknoloji sava\u015f\u0131n\u0131n ve m\u00fczik \u015firketlerinin korsan ve yasa d\u0131\u015f\u0131 m\u00fczik indirmeye kar\u015f\u0131 verdi\u011fi m\u00fccadelenin ortas\u0131nda, Spotify sava\u015f hatlar\u0131n\u0131 yeniden olu\u015fturarak Silikon Vadisi\u2019ni yerinden oynatt\u0131. Her \u015feyden \u00f6nce yenilik\u00e7i bir yaz\u0131l\u0131m olan Spotify, m\u00fczik lisanslar\u0131n\u0131n \u00f6nemli k\u0131sm\u0131na sahip Universal, Sony ve Warner\u2019daki inat\u00e7\u0131 y\u00f6neticilere sekt\u00f6r\u00fcn gelece\u011finin sunduklar\u0131 i\u015f modelinde oldu\u011funu g\u00f6sterdi. Spotify bug\u00fcn 50 milyondan fazla \u015fark\u0131, 1 milyonu a\u015fk\u0131n podcast ve 300 milyonu ge\u00e7en kullan\u0131c\u0131 say\u0131s\u0131yla m\u00fczik piyasas\u0131nda al\u0131\u015f\u0131lagelmi\u015f d\u00fczeni bozan, yenilik\u00e7i bir \u015firket. Peki ama kurucu Daniel Ek y\u00f6netimindeki \u0130sve\u00e7li bir avu\u00e7 m\u00fchendisin geli\u015ftirdi\u011fi bu start-up nas\u0131l oldu da milyarlarca dolarl\u0131k m\u00fczik end\u00fcstrisini d\u00f6n\u00fc\u015ft\u00fcrd\u00fc? End\u00fcstrinin devlerini \u201c\u00fccretsiz ve yasal m\u00fczi\u011fin\u201d m\u00fcmk\u00fcn olabilece\u011fine nas\u0131l ikna edebildi? Apple, Google, Amazon ve di\u011fer Silikon Vadisi devlerine k\u00fc\u00e7\u00fck bir \u0130sve\u00e7li \u015firket olarak nas\u0131l kar\u015f\u0131 durdu ve onlar\u0131 alt etti? Ara\u015ft\u0131rmac\u0131 gazeteciler Sven Carlsson ve Jonas Leijonhufvud bu kitaplar\u0131nda Spotify\u2019\u0131n ilk kurulu\u015f fikrinden itibaren geli\u015fimini ele al\u0131yor. Y\u00fczlerce r\u00f6portajdan, daha \u00f6nce kullan\u0131lmam\u0131\u015f kaynaklardan ve Mark Zuckerberg, Sean Parker, Steve Jobs, Taylor Swift, Jay-Z ve Jimmy Iovine gibi ki\u015filer hakk\u0131ndaki ayr\u0131nt\u0131l\u0131 haberlerden yararlanarak modern m\u00fczi\u011fi de\u011fi\u015ftiren \u015firketin tarihsel y\u00fckseli\u015fini sadece s\u00fcr\u00fckleyici bir i\u015f d\u00fcnyas\u0131 \u00f6yk\u00fcs\u00fc olarak de\u011fil, ayn\u0131 zamanda teknoloji jeopoliti\u011fi \u00fczerine bir ders olacak \u015fekilde anlat\u0131yor. Spotify Avrupa\u2019n\u0131n \u00f6nde gelen teknoloji \u015firketi hakk\u0131nda etkileyici, derinlemesine bir bak\u0131\u015f sunuyor. Netflix\u2019in The Playlist dizisine de ilham veren bu kitap \u015firketin ve arkas\u0131ndaki fikrin korsana darbe vurma, m\u00fczik sekt\u00f6r\u00fcn\u00fc d\u00f6n\u00fc\u015ft\u00fcrme ve streaming hizmetini yeni norm haline getirme hikayesinden hareketle k\u00fcresel sesli i\u00e7erik sava\u015f\u0131nda ya\u015fananlar ve akt\u00f6rleri hakk\u0131nda derin ve ayd\u0131nlat\u0131c\u0131 bir \u00e7al\u0131\u015fma.<\/p>\n","protected":false},"excerpt":{"rendered":"
Apple-Android teknoloji sava\u015f\u0131n\u0131n ve m\u00fczik \u015firketlerinin korsan ve yasa d\u0131\u015f\u0131 m\u00fczik indirmeye kar\u015f\u0131 verdi\u011fi m\u00fccadelenin ortas\u0131nda, Spotify sava\u015f hatlar\u0131n\u0131 yeniden olu\u015fturarak Silikon Vadisi\u2019ni yerinden oynatt\u0131. Her [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-745282","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-kronik-kitap","10":"pa_yazar-sven-carlsson-jonas-leijonhufvud","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/745282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=745282"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=745282"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=745282"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=745282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}