{"id":744549,"date":"2025-08-28T01:59:24","date_gmt":"2025-08-27T22:59:24","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/pazarlama\/"},"modified":"2026-04-16T02:56:34","modified_gmt":"2026-04-15T23:56:34","slug":"pazarlama","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/pazarlama\/","title":{"rendered":"Pazarlama"},"content":{"rendered":"<p>Prof. Dr. Zeliha ESER 1983 y\u0131l\u0131nda Hacettepe \u00dcniversitesi Ankara Meslek Y\u00fcksek Okulu Turizm \u0130\u015fletmecili\u011fi B\u00f6l\u00fcm\u00fcnden \u00f6n lisans, 1988 y\u0131l\u0131nda Anadolu \u00dcniversitesi E\u011fitim Fak\u00fcltesinden lisans derecelerini ald\u0131. 1994 y\u0131l\u0131nda ABD\u2019de New Haven \u00dcniversitesinde Otel, Restoran ve Turizm \u0130\u015fletmecili\u011fi dal\u0131nda y\u00fcksek lisans\u0131n\u0131 tamamlad\u0131. 1999 y\u0131l\u0131nda Anadolu \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc, Turizm ve Otel \u0130\u015fletmecili\u011fi Ana Bilim Dal\u0131nda Doktora program\u0131n\u0131 tamamlayarak doktor, 2007 y\u0131l\u0131nda ise Pazarlama Ana Bilim Dal\u0131nda Do\u00e7entlik unvan\u0131n\u0131 ald\u0131. Halen Ba\u015fkent \u00dcniversitesi \u0130ktisadi \u0130dari Bilimler Fak\u00fcltesi\u2019nde \u00f6\u011fretim \u00fcyesi olarak g\u00f6rev yapmaktad\u0131r. Yazar\u0131n pazarlama alan\u0131nda yurt i\u00e7i ve yurt d\u0131\u015f\u0131 makaleleri ve kitaplar\u0131 bulunmaktad\u0131r. e-posta: zeser@baskent.edu.trProf. Dr. Sezer KORKMAZ 1984 y\u0131l\u0131nda Gazi \u00dcniversitesi, Mesleki E\u011fitim Fak\u00fcltesi, Teknoloji E\u011fitimi B\u00f6l\u00fcm\u00fc, Ticaret E\u011fitimi Ana Bilim Dal\u0131ndan Lisans, 1988 y\u0131l\u0131nda Gazi \u00dcniversitesi, Sosyal Bilimler Enstit\u00fcs\u00fc, \u00dcretim Y\u00f6netimi ve Pazarlama Ana Bilim Dal\u0131nda y\u00fcksek lisans derecelerini ald\u0131. 1990 y\u0131l\u0131nda, \u0130ngiltere\u2019de Manchester University, Bolton Institute of Higher Education Kurumunda, D\u00fcnya Bankas\u0131\/Y\u00d6K II. End\u00fcstriyel E\u011fitim Projesi, \u00dcretim Y\u00f6netimi ve Pazarlama Program ve \u00d6\u011fretim Metotlar\u0131 Konusunda 9 Ayl\u0131k E\u011fitim Program\u0131na kat\u0131ld\u0131. 1995 y\u0131l\u0131nda Hacettepe \u00dcniversitesi, Sosyal Bilimler Enstit\u00fcs\u00fc, \u0130\u015fletme Y\u00f6netimi Dal\u0131nda Doktora program\u0131n\u0131 tamamlad\u0131. 2000 tarihinde \u00dcretim Y\u00f6netimi ve Pazarlama Anabilim Dal\u0131nda Do\u00e7ent, 2006 tarihinde ise \u00dcretim Y\u00f6netimi ve Pazarlama Anabilim Dal\u0131nda Profes\u00f6rl\u00fck unvan\u0131n\u0131 ald\u0131. Halen Gazi \u00dcniversitesi Ticaret ve Turizm E\u011fitim Fak\u00fcltesi\u2019nde \u00f6\u011fretim \u00fcyesi olarak g\u00f6rev yapmaktad\u0131r. Yazar\u0131n, pazarlama alan\u0131nda muhtelif makaleleri bulunmaktad\u0131r. e-posta: sezerk@gazi.edu.trProf. Dr. Sevgi Ay\u015fe \u00d6ZT\u00dcRK 1986 y\u0131l\u0131nda Bo\u011fazi\u00e7i \u00dcniversitesi \u0130dari Bilimler Fak\u00fcltesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc\u2019nden mezun olmu\u015ftur. Y\u00fcksek lisans\u0131n\u0131 Anadolu \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc \u0130\u015fletme program\u0131nda 1988 y\u0131l\u0131nda tamamlam\u0131\u015f, 1996 y\u0131l\u0131nda Anadolu \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc Pazarlama Doktora Program\u0131ndan doktora derecesini alm\u0131\u015ft\u0131r. 1998\u2019de Pazarlama Do\u00e7enti olan Sevgi Ay\u015fe \u00d6zt\u00fcrk 2007 y\u0131l\u0131nda profes\u00f6rl\u00fck unvan\u0131n\u0131 alm\u0131\u015ft\u0131r. Pazarlama alan\u0131nda muhtelif makaleleri bulunan yazar halen Anadolu \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi\u2019nde \u00f6\u011fretim \u00fcyesidir ve Pazarlama Anabilim Dal\u0131 Ba\u015fkanl\u0131\u011f\u0131 g\u00f6revini s\u00fcrd\u00fcrmektedir.  e-posta: sozturk@anadolu.edu.tr<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prof. Dr. Zeliha ESER 1983 y\u0131l\u0131nda Hacettepe \u00dcniversitesi Ankara Meslek Y\u00fcksek Okulu Turizm \u0130\u015fletmecili\u011fi B\u00f6l\u00fcm\u00fcnden \u00f6n lisans, 1988 y\u0131l\u0131nda Anadolu \u00dcniversitesi E\u011fitim Fak\u00fcltesinden lisans derecelerini ald\u0131.<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17492],"product_tag":[],"class_list":{"0":"post-744549","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-pazarlama-satis-reklam","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-siyasal-kitabevi-akademik-kitaplar","10":"pa_yazar-kolektif","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/744549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=744549"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=744549"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=744549"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=744549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}