FINANCIAL TIMES AND MCKINSEY YILIN \u0130\u015e D\u00dcNYASI K\u0130TABI ADAYIKorkusuz ve azimli bir rakip nas\u0131l dikkate al\u0131nmas\u0131 gereken bir g\u00fcce d\u00f6n\u00fc\u015ft\u00fc?Samsung k\u0131rk y\u0131l \u00f6nce, \u00fc\u00e7\u00fcnc\u00fc d\u00fcnya ekonomisine sahip geri kalm\u0131\u015f bir \u00fclkede \u015feker, k\u00e2\u011f\u0131t ve g\u00fcbre \u00fcreten basit bir tar\u0131m \u015firketiydi. Ancak bilgisayar devriminin y\u00fckseli\u015fiyle, \u015firketin ba\u015fkan\u0131 Lee Byung-chul cesur bir deneye giri\u015fti: Samsung\u2019u en b\u00fcy\u00fck bilgisayar \u00e7ipleri tedarik\u00e7ilerden biri haline getirme. Bu milyon dolarl\u0131k plan\u0131n inan\u0131lmaz b\u00fcy\u00fck riskleri vard\u0131. Fakat gen\u00e7 Steve Jobs b\u00fcy\u00fcs\u00fc alt\u0131na girmi\u015f olan Lee, bir teknoloji imparatorlu\u011fu yaratmay\u0131 kafas\u0131na koymu\u015ftu. Bu kitapta, Samsung\u2019un teknoloji devi olma yolunda verdi\u011fi sava\u015f\u0131n arka plan\u0131nda ya\u015fananlara \u015fahit oluyoruz. Samsung bug\u00fcn, Apple\u2019\u0131n iPhone\u2019u i\u00e7in en \u00f6nemli tedarik\u00e7ilerden biridir ve kendi \u00fcr\u00fcn\u00fc olan Galaxy cep telefonlar\u0131 iPhone telefonlardan \u00e7ok daha fazla sat\u0131yor. Ony\u0131llar boyunca bir inovasyon lideri olarak g\u00f6r\u00fclmeyen Samsung bug\u00fcn d\u00fcnya \u00e7ap\u0131nda teknoloji pazar\u0131n\u0131n lideri konumunda.Cain, y\u0131llar boyunca yay\u0131mlanan raporlara ve hem \u015firket i\u00e7inden hem de d\u0131\u015f\u0131ndan say\u0131s\u0131z kayna\u011fa dayanarak, hi\u00e7 kimsenin bilmedi\u011fi bu dev \u015firketin \u00f6n\u00fcndeki esrar perdesini aral\u0131yor.\u201cSamsung\u2019un Y\u00fckseli\u015fi, \u00fc\u00e7 nesle yay\u0131lm\u0131\u015f aile entrikalar\u0131, zimmete para ge\u00e7irme olaylar\u0131, r\u00fc\u015fvet, yolsuzluk, fuhu\u015f ve benzeri k\u00f6t\u00fcl\u00fcklerin kol gezdi\u011fi bir gerilim roman\u0131 gibi okunuyor\u2026 Son derece bilgilendirici.\u201d \u2014Wall Street Journal\u201cSamsung\u2019un hik\u00e2yesinin canl\u0131 ve dengeli bir anlat\u0131m\u0131.\u201d \u2014New York Times Book Review\u201cS\u00fcr\u00fckleyici bir anlat\u0131m\u2026 Cain ne yapt\u0131\u011f\u0131n\u0131 biliyor.\u201d \u2014Financial Times\u201cSamsung\u2019un Y\u00fckseli\u015fi\u2019nde Cain, h\u0131rslar\u0131 ve yap\u0131sal \u00f6zellikleriyle bug\u00fcn dijital hayatlar\u0131m\u0131za tahayy\u00fcl bile edemeyece\u011fimiz bi\u00e7imde y\u00f6n veren G\u00fcney Kore\u2019nin gizemli teknoloji devine isabetli ve keyifli bir \u0131\u015f\u0131k tutuyor.\u201d \u2014Brad Stone, Arad\u0131\u011f\u0131n Her \u015eey: Jeff Bezos ve Amazon \u00c7a\u011f\u0131\u2019n\u0131n yazar\u0131\u201c2020\u2019nin En \u0130yi Teknoloji Kitaplar\u0131 listesindeki en s\u00fcr\u00fckleyici kitap.\u201d \u2014Cult of Mac\u201cD\u00fcnya \u00fczerindeki en gizemli ve etkili \u015firketlerden birisine etrafl\u0131 bir bak\u0131\u015f sunuyor.\u201d \u2014The Verge\u201cCain Samsung\u2019un dramas\u0131n\u0131 m\u00fckemmel bi\u00e7imde yakal\u0131yor\u2026 Laf\u0131n\u0131 esirgemiyor, rekabetin, bask\u0131n\u0131n ve \u00e7at\u0131\u015fan egolar\u0131n kanayan yaras\u0131na parmak bas\u0131yor, zaman zaman ka\u00e7\u0131n\u0131lmaz olarak bulan\u0131k, ancak yine de heyecan verici bir g\u00fcncel tarih anlat\u0131m\u0131.\u201d \u2014Forbes\u201cGiri\u015fimcili\u011fin \u00f6l\u00e7\u00fcs\u00fcz cesaretinin skandallar\u0131n, kan davalar\u0131n\u0131n ve politik entrikalar\u0131n ac\u0131 veren i\u015f al\u0131\u015fkanl\u0131klar\u0131na kar\u0131\u015ft\u0131\u011f\u0131 hik\u00e2yesi.\u201d \u2014The Economist<\/p>\n","protected":false},"excerpt":{"rendered":"
FINANCIAL TIMES AND MCKINSEY YILIN \u0130\u015e D\u00dcNYASI K\u0130TABI ADAYIKorkusuz ve azimli bir rakip nas\u0131l dikkate al\u0131nmas\u0131 gereken bir g\u00fcce d\u00f6n\u00fc\u015ft\u00fc?Samsung k\u0131rk y\u0131l \u00f6nce, \u00fc\u00e7\u00fcnc\u00fc d\u00fcnya ekonomisine [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-744239","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-nova-kitap","10":"pa_yazar-geoffrey-cain","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/744239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=744239"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=744239"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=744239"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=744239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}