\u201cJeff Bezos bir keresinde bana, Google veya Apple\u2019\u0131n aksine, \u2018Amazon\u2019un b\u00fcy\u00fck bir avantaj\u0131 yok, bu y\u00fczden bir\u00e7ok k\u00fc\u00e7\u00fck avantajdan bir ip \u00f6rmeliyiz,\u2019 demi\u015fti. Amazon, ba\u015far\u0131n\u0131n tek bir d\u00e2hice hamleden de\u011fil, tutarl\u0131 ve cesurca uygulanan bir dizi net uygulamadan kaynakland\u0131\u011f\u0131n\u0131 tekrar tekrar g\u00f6sterdi.\u201d\u2014 Tim O\u2019Reilly \u201cElinizde Amazon\u2019daki sermaye olmas\u0131 gerekmiyor (i\u015fin do\u011frusu Amazon uzun y\u0131llar sermaye s\u0131k\u0131nt\u0131s\u0131 \u00e7ekti); elinizde bir Jeff Bezos olmas\u0131na da gerek yok (ger\u00e7i projenizde \u00e7al\u0131\u015fmak i\u00e7in vakti varsa kendisiyle \u00e7al\u0131\u015fman\u0131z\u0131 \u015fiddetle \u00f6neririz!). Amazon\u2019un somut, tekrarlanabilir ilkelerini ve uygulamalar\u0131n\u0131 herkes \u00f6\u011frenebilir.\u201d\u2014Colin Bryar & Bill Carr 2018\u2019de Amazon, Apple\u2019dan sonra d\u00fcnyan\u0131n ikinci trilyon dolarl\u0131k \u015firketi oldu. 1994\u2019te bir garajda kurulan bu \u015firket bize dikkate de\u011fer bir ba\u015far\u0131 \u00f6yk\u00fcs\u00fc sunuyor. Peki, bunu nas\u0131l ba\u015fard\u0131lar? Dahas\u0131 ba\u015fkalar\u0131 bu ola\u011fan\u00fcst\u00fc ba\u015far\u0131dan nas\u0131l ders \u00e7\u0131karabilir ve bunu nas\u0131l yineleyebilir? Colin Bryar 1998\u2019de, Bill Carr ise 1999\u2019da Amazon\u2019a kat\u0131ld\u0131. \u00c7al\u0131\u015ft\u0131klar\u0131 d\u00f6nem, Amazon\u2019un e\u015fsiz bir inovasyon \u00e7a\u011f\u0131n\u0131 kaps\u0131yordu: Kindle, Amazon Prime, Amazon Echo ve Alexa, Amazon Web Hizmetleri ba\u015fta olmak \u00fczere yirmi yedi y\u0131ll\u0131k Amazon deneyimlerinin \u0131\u015f\u0131\u011f\u0131nda \u015fimdi bizimle bu inovasyonlar\u0131n \u00f6yk\u00fcs\u00fcn\u00fc payla\u015f\u0131yorlar. D\u00fcnyan\u0131n bug\u00fcne dek g\u00f6rd\u00fc\u011f\u00fc en s\u0131ra d\u0131\u015f\u0131 \u015firketlerden biri olan Amazon\u2019un 14 Liderlik \u0130lkesi\u2019nden i\u015fe al\u0131m s\u00fcre\u00e7lerine, m\u00fc\u015fteri tak\u0131nt\u0131s\u0131ndan bulu\u015f yapma hevesine y\u00f6nelik yakla\u015f\u0131m\u0131na, uzun s\u00fcredir Amazon y\u00f6neticili\u011fi yapm\u0131\u015f iki liderin aktard\u0131\u011f\u0131 ve kendi \u015firketinize hemen \u015fimdi uygulayabilece\u011finiz dersler ve tekniklerle i\u00e7eriden bir pencere… Hem kariyeriniz i\u00e7in pratik bir rehber hem de \u015firketin nas\u0131l bu kadar ba\u015far\u0131l\u0131 h\u00e2le geldi\u011finin hik\u00e2yesi… Amazon Nas\u0131l \u00c7al\u0131\u015f\u0131yor? ba\u015far\u0131n\u0131n, tek bir liderin dehas\u0131na bel ba\u011flayarak de\u011fil; burada ilk kez payla\u015f\u0131lan, s\u0131k\u0131 s\u0131k\u0131ya icra edilecek, \u00e7ok iyi tan\u0131mlanm\u0131\u015f ilke ve uygulamalara adanm\u0131\u015fl\u0131kla elde edildi\u011fini g\u00f6steriyor. Siz de bu ilke ve uygulamalar\u0131, hacmi ne olursa olsun, kendi \u015firketinizde nas\u0131l hayata ge\u00e7irece\u011finizi \u00f6\u011freneceksiniz. <\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cJeff Bezos bir keresinde bana, Google veya Apple\u2019\u0131n aksine, \u2018Amazon\u2019un b\u00fcy\u00fck bir avantaj\u0131 yok, bu y\u00fczden bir\u00e7ok k\u00fc\u00e7\u00fck avantajdan bir ip \u00f6rmeliyiz,\u2019 demi\u015fti. Amazon, ba\u015far\u0131n\u0131n tek [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-743565","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-kronik-kitap","10":"pa_yazar-colin-bryar-bill-carr","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/743565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=743565"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=743565"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=743565"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=743565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}