{"id":742713,"date":"2025-08-28T01:18:40","date_gmt":"2025-08-27T22:18:40","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/reklam-teorileri-2\/"},"modified":"2026-04-16T02:53:51","modified_gmt":"2026-04-15T23:53:51","slug":"reklam-teorileri-2","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/reklam-teorileri-2\/","title":{"rendered":"Reklam Teorileri 2"},"content":{"rendered":"<p>Reklam nas\u0131l \u00e7al\u0131\u015f\u0131r? Daha da \u00f6nemlisi reklamda fark nas\u0131l yarat\u0131l\u0131r? Bu iki soruya neredeysey\u00fcz y\u0131ld\u0131r reklam ve ilgili dallardaki bilim insanlar\u0131 cevap ar\u0131yorlar. Reklam Teorileri 1 veReklam Teorileri 2 bu iki soruya cevap arayan, psikoloji, sosyoloji veya pazarlama gibi farkl\u0131disiplinlerden gelen \u00f6nc\u00fc teori, kavramsal \u00e7er\u00e7eve ve yap\u0131lar\u0131n \u00f6zetini yaparak, onlar\u0131nkapsay\u0131c\u0131 bir ortak sesi olan kitaplard\u0131r.Reklam Teorileri 2, Reklam Teorileri 1\u2019de derinlemesine bahsedilmeyen Reklam EtkililikModelleri, Sosyal \u00d6\u011frenme, Sosyal Uyum, Ay\u0131r\u0131c\u0131l\u0131k, Denge, Sosyal Yarg\u0131 Kuramlar\u0131,Medya Modelleri, \u0130nteraktivite, Semiyoloji, \u0130kna Bilgi Modeli ve Anlam-Sonu\u00e7 Kuram\u0131n\u0131i\u00e7eriyor.Reklam alan\u0131nda \u00f6\u011frenim g\u00f6renlerin ve uygulamac\u0131lar\u0131n, marka y\u00f6netiminde uzmanla\u015fanherkesin bu iki kitab\u0131 okumas\u0131 gerekir. Hele de reklam\u0131n karma\u015f\u0131k yap\u0131s\u0131n\u0131n do\u011fas\u0131n\u0131anlamak, akademik \u00e7al\u0131\u015fmalar\u0131n\u0131 zenginle\u015ftirmek, yapt\u0131\u011f\u0131 kampanyalar\u0131n ba\u015far\u0131lar\u0131n\u0131n ger\u00e7eksebeplerini anlamak isteyenler bu iki kitab\u0131 mutlaka okumal\u0131lar. Kim bilir belki de yukar\u0131dakiiki sorunun cevab\u0131na katk\u0131 yaparak reklam biliminin geli\u015fmesini sa\u011flayacak olanlar kitab\u0131okuyanlar olacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklam nas\u0131l \u00e7al\u0131\u015f\u0131r? Daha da \u00f6nemlisi reklamda fark nas\u0131l yarat\u0131l\u0131r? Bu iki soruya neredeysey\u00fcz y\u0131ld\u0131r reklam ve ilgili dallardaki bilim insanlar\u0131 cevap ar\u0131yorlar. Reklam Teorileri 1<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17492],"product_tag":[],"class_list":{"0":"post-742713","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-pazarlama-satis-reklam","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-the-kitap","10":"pa_yazar-ali-atif-bir-kemal-suher","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/742713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=742713"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=742713"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=742713"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=742713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}