\u201cS\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 i\u00e7in kurumlar\u0131m\u0131z hem her an makine gibi t\u0131k\u0131r t\u0131k\u0131r i\u015flemeli ve de\u011fer\u00fcretmeli hem de \u00e7evreye uyum sa\u011flayarak, ba\u015fta insan\u0131n de\u011fi\u015fimine g\u00f6re gerekli d\u00fczeltmeleryap\u0131lmal\u0131.\u201dY\u0131ld\u0131z Holding\u2019i 4 k\u0131tada 4 milyardan fazla t\u00fcketici n\u00fcfusun ya\u015fad\u0131\u011f\u0131 alanda faaliyet g\u00f6sterenve 65 binden fazla \u00e7al\u0131\u015fan\u0131 olan global bir \u015firkete d\u00f6n\u00fc\u015ft\u00fcren ba\u015far\u0131l\u0131 i\u015f adam\u0131 Murat \u00dclker,daha \u00f6nce ilk iki cildini yay\u0131mlad\u0131\u011f\u0131m\u0131z ve k\u0131sa s\u00fcrede b\u00fcy\u00fck ilgi g\u00f6ren yaz\u0131lar\u0131na kald\u0131\u011f\u0131yerden devam ediyor. Kat\u0131ld\u0131\u011f\u0131 toplant\u0131lardan, okudu\u011fu makale ve kitaplardan, yapt\u0131\u011f\u0131gezilerden yola \u00e7\u0131karak kendi g\u00f6zlem ve tecr\u00fcbeleriyle zenginle\u015ftirdi\u011fi yaz\u0131lar\u0131nda hemba\u015far\u0131l\u0131 olmas\u0131n\u0131 sa\u011flayan prensiplerin ipucunu veriyor hem de gelece\u011fe dair pek \u00e7ok\u00f6ng\u00f6r\u00fcde bulunuyor.Bir\u00e7ok ilgi alan\u0131 olan Murat \u00dclker bu kitapta da -ba\u015fta i\u015f y\u00f6netimi olmak \u00fczere- \u00e7e\u015fitlikonulara de\u011finiyor. Bu konular g\u00fcncel olabildi\u011fi gibi, tarihe ve gelece\u011fe de uzan\u0131yor.\u00d6rne\u011fin \u201c\u0130\u015e\u201d b\u00f6l\u00fcm\u00fcnde s\u00fcrd\u00fcr\u00fclebilir bir ba\u015far\u0131 modeli olu\u015fturman\u0131n yollar\u0131n\u0131\u00f6\u011frenecekken, \u201cGELECE\u011e\u0130N D\u00dcNYASI\u201d b\u00f6l\u00fcm\u00fcnde \u00e7e\u015fitli sekt\u00f6rlerde gelece\u011fin nas\u0131l\u015fekillenece\u011fine dair fikir sahibi olacaks\u0131n\u0131z. Murat \u00dclker, g\u0131da sekt\u00f6r\u00fcnde olduk\u00e7a tecr\u00fcbelibiri olarak, beslenmeyle ilgili yanl\u0131\u015f bilinenleri ve gelecekte \u00f6nemli sorunlardan biri olacak\u201cg\u0131da g\u00fcvenli\u011fi\u201d ile ilgili \u00f6nemli noktalara da vurgu yap\u0131yor. Hayat\u0131n \u0130pu\u00e7lar\u0131 3\u2019te bunlara ekolarak yazar\u0131n ki\u015fisel geli\u015fim, toplum, din ve sanat gibi alanlardaki g\u00f6r\u00fc\u015fleriyle birlikte gezinotlar\u0131n\u0131 da okuyacaks\u0131n\u0131z.S\u0131ra d\u0131\u015f\u0131 bir i\u015f adam\u0131 profili \u00e7izerek, tecr\u00fcbelerini ve beslendi\u011fi kaynaklar\u0131 d\u00fczenli bir \u015fekildebizimle c\u00f6mert\u00e7e payla\u015fan Murat \u00dclker ufkumuzu a\u00e7maya devam ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
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